Salesforce

MARCH 13, 2025

This number exists in the form of total addressable market (TAM). Finding it can guide your strategic plans, help you prioritize opportunities, and keep all your teams on the same page. What you’ll learn: What is total addressable market (TAM)? TAM can also represent the total potential revenue from that market.

Minimum Viable Product 100

Minimum Viable Product Strategic planning Territory E-commerce 100

Martech

APRIL 30, 2025

Campaigns that made and fulfilled a specific promise achieved a 45% increase in market penetration and a 27% increase in market share, per a World Advertising Research Centre (WARC) study. Campaigns that took a different route managed only 38% and 17% gains in market penetration and share, respectively.)

Trust 92

Trust Campaign Price Strategize 92

Search Engine Land

NOVEMBER 30, 2023

Today, businesses seek different support: strategic guidance, proactive recommendations and cutting-edge tool/technology integration and targeting. Not delivering on these will result in poor client retention. There are plenty of other causes for client churn , such as: Budget changes. Change in client contact or agency team.

Clients 94

Clients Drivers/motivators Education Campaign 94

Search Engine Land

OCTOBER 2, 2024

Sometimes, clients don’t know where to start. The latter was true for our new client. To diagnose the impact of the Google core update for our client, we used a simple, three-step approach: Understand what has happened sitewide. Understand what happened sitewide Our client has a large site. We see it all the time.

Clients 91

Clients CTR Conversion Closing 91

Gong.io

DECEMBER 5, 2022

It’s your job to lead your team through the trenches and give them direction so they’ll know which markets or territories to target and how best to attack. That’s why having a strategic sales plan is vital. What is a strategic sales plan? Strategic sales focus on relationship selling or using a consultative approach.

Strategize 62

Strategize Sales Quota Pipeline 62

The 5% Institute

MAY 25, 2023

In today’s competitive business landscape, strategic sales play a vital role in achieving sustainable growth and maintaining a competitive edge. This article will explore the concept of strategic sales, its significance, and provide insights into developing and implementing a successful sales strategy. What is Strategic Sales?

Strategize 52

Strategize Growth Customer Relationship Management Relationship Management 52

Search Engine Land

OCTOBER 17, 2023

It’s illuminating and produces many strategic ideas and content topics. Clients always love seeing insights about how they stack up against their rivals. There are a few standard, check-box steps SEOs take for competitive research, plus a few less orthodox methods that have proven useful for me and my clients over the years.

Angle 117

Angle Territory Strategic planning Strategize 117

Search Engine Land

MARCH 4, 2024

To replace cookies, Google plans to migrate its advertising clients to a new interest-driven model, ‘ Topics.’ We use this unique data, artificial intelligence, and machine learning to help our clients develop a search marketing strategy driven by meaningful but anonymous data. See Local View in action.

Territory 115

Territory Market share Legal Strategize 115

Martech

SEPTEMBER 14, 2023

2 Culture of value creation (not growth hacking) Growth hacking developed bad connotations because of its low probability of success, poor strategic value, opportunity costs, and unnecessary corporate and brand risk. Many CEOs regret not prioritizing market share during periods of resiliency and growth.

GTM 133

GTM Market share Growth Technology 133

Search Engine Land

OCTOBER 16, 2023

How NP Digital increased Adobe Substance 3D non-branded traffic by 494%. Million Via SEO Migration strategy for the win. Our panel of judges had the difficult assignment of selecting the best of the best from a large number of submissions.

Engineering 129

Engineering Non-Profits A/B testing Growth 129

Martech

MAY 17, 2024

Your marketing materials will never be as influential as third-party validation, so if you want your startup to succeed, it’s time to understand how earned media falls under the PR umbrella. The PR umbrella Public relations generally refers to any form of strategic communication between a brand and the media.

Legal 120

Legal Launch Campaign Trust 120

Sales Hacker

NOVEMBER 11, 2020

Clients have more time to reevaluate their current vendor relationships and for digital-savvy salespeople to slide in and win new clients. Competitive intelligence allows you to leverage your competitor’s weaknesses against them to take market share. What is Competitive Intelligence?

Launch 121

Launch Sales Price Clients 121

Martech

OCTOBER 14, 2022

They blend technology with traditional marketing capabilities while thriving in a chaotic, ever-changing environment and masters of creating demand. Once separate from other executives, CMOs are now part of the C-suite and can help you achieve strategic goals. Marketing consultants have their place but are quite different than CMOs.

Non-Profits 126

Non-Profits E-commerce Consult Niche 126

Sales Hacker

NOVEMBER 17, 2022

I’m the founder of iCareerSolutions, a 20x award-winning resume-writing company, specializing in executive and C-suite level resumes that get my clients high-level interviews. Sales leader applicants will need to demonstrate their understanding of the field, their strategic approach, and experience implementing it. And I should know.

Objectives and Key Results 101

Objectives and Key Results Sales Education Strategize 101

Highspot

MAY 18, 2025

In this article, you’ll learn how ABM strategy and sales enablement work together, practical steps to align marketing and sales, and a comparison chart showing how the two work together across content, data, and outcomes. What is account-based marketing? Marketing shares campaign updates, and sales provide frontline feedback.

Healthcare 52

Healthcare Objectives and Key Results Finance Objection handling 52

Hubspot

APRIL 1, 2019

When you talk about your value prop, use language that reflects strategic issues. They want you to help them tackle strategic opportunities like these: The competition. Market dynamics and market share. naming impressive clients for brand power alone) is a disaster. Google is their client?!

Presentation 100

Presentation Technique Closing Sales 100

Search Engine Land

NOVEMBER 18, 2022

Unless you’re a brand marketer in a thoroughly recession-proof industry or an agency marketer with a portfolio of clients in recession-proof industries, you’re working against an undercurrent of stress and performance pressure. These emotions may help some marketers achieve hyper-focus.

CTR 114

CTR Campaign B2B CRM 114

The Sales Hunter

MARCH 14, 2013

Jim, I saw Amco recently joined your partner program, as part of your strategic plan to go after ABC’s market share. I have time on Wednesday afternoon or Friday morning to share these strategies with you. Guest post written by Beth Mastre, Vice President Strategic Development for The Sales Hunter.

Prospecting 80

Prospecting Strategic planning Technique Strategize 80

Veloxy

JANUARY 23, 2024

In-Person Events & Experiences In-person events function as a fundamental element of field marketing. By integrating digital marketing in field marketing strategies, businesses can provide direction, enhance market share understanding, develop effective value propositions, and enable campaign performance tracking.

Objectives and Key Results 130

Objectives and Key Results Territory Campaign Promote 130

Salesforce

OCTOBER 12, 2021

Businesses are realizing that to stay agile, strategic, and most importantly, sustainable, they need a CRO who can fold marketing, sales, and customer success into one seamless revenue machine. “In They’re able to pinpoint how organizations can strategically move themselves into a very successful future.”.

Gaming 98

Gaming Cross-sell Sales Finance 98

Hubspot

SEPTEMBER 15, 2024

Make Strategic Acquisitions When your competitor closes, their clients are left in the lurch. Some of our respondents found that a recession was a good time to make a strategic acquisition. a marketing company that was started in 2004.

Strategic partnership 69

Strategic partnership Strategize Healthcare Promote 69

Search Engine Land

FEBRUARY 10, 2023

If any of those sound familiar, I’m delighted for the chance to shed some light on a channel that can help you gain market share and drive incremental (and profitable) growth at a time when those are all at a premium. In this situation, affiliate links can team up with brand listings to claim extra real estate and market share.

Non-Profits 88

Non-Profits Real Estate Retail Commission 88

Hubspot

SEPTEMBER 13, 2011

Whether your business is looking to use Q4 as the last push toward meeting annual corporate projections, or you're one of the many online retailers who does the majority of its business from October through December, year-end marketing strategies often mean “make it or break it” time. Bing's Cost-Per-Click (CPC) Costs Less.

Retail 71

Retail Represent Campaign Clients 71

Search Engine Land

MARCH 14, 2023

When paid and organic search campaigns work together, you not only spend more efficiently and optimize search results, you also create an opportunity to reallocate budget to reach big-picture goals like higher market share. The same is true within a marketing organization.

Real Estate 88

Real Estate UX Campaign Engineering 88

Hubspot

FEBRUARY 26, 2025

It enables businesses to not only predict future sales revenue but also make informed decisions about resource allocation, investments, and strategic initiatives. This has kept us focused and adaptable, helping us expand in a way that stays true to client needs while giving us room to explore new revenue streams.

X-functional 59

X-functional Finance Growth Price 59

Search Engine Land

APRIL 11, 2024

Performance Max’s job: Data, sales and beyond Before we discuss Performance Max’s mechanics, it’s important to acknowledge the debate over its core strategic value. This means one of three things: Getting buy-in for creative resources to make visual content other teams/clients can approve of.

Campaign 105

Campaign Represent Networking Conversion 105

The 5% Institute

AUGUST 1, 2023

In today’s highly competitive world, businesses must adopt effective strategies to remain relevant and thrive in the market. Business development plays a crucial role in achieving this goal by focusing on discovering new markets, building strategic partnerships, and improving customer relationships.

Strategic partnership 52

Strategic partnership E-commerce Healthcare Objectives and Key Results 52

Score More Sales

AUGUST 23, 2013

It is time to start strategizing for the future if you have not already. The question really is, can you embrace the evolution of your audience, clients, and employees so that your messaging strategy is a company asset to build an audience for the future? For starters, customers want to be engaged. Any of that happening now?

Customers 80

Customers Trust B2B Represent 80

Sales Hacker

FEBRUARY 7, 2018

In 2015 Randy had kept pace with the growth in the market. Competitors were increasing their market share and Randy was falling behind. FIND PRODUCT MARKET FIT. There are three clear tell-tale signs; INCREASE IN PRICE – Instead of $24,000 in ARR you start winning clients at $48,000 ARR.

Growth 100

Growth GTM SQL Strategic partnership 100

Lead Fuze

JULY 24, 2023

Whether you’re a startup founder, a product manager, or an investor, understanding how to find total addressable market is crucial for your strategic planning. According to industry experts, the ability to accurately calculate your Total Addressable Market (TAM) can significantly influence your business’s growth trajectory.

Strategize 52

Strategize Strategic planning Niche Price 52

Miller Heiman Group

MARCH 16, 2020

The focus right now is on preservation, taking market share and being nimble. The first should emphasize stability and preservation in the short term, and then once conditions return closer to normal, a second cycle should focus on driving the longer-term strategic agenda.

Market share 65

Market share Represent Drivers/motivators Consult 65

Search Engine Land

DECEMBER 20, 2022

Between the mammoth market share, the proven ROI on time and monetary investment, and the innovations in creative/targeting – it’s never been a better time to scale Google Ads. Note : While there will be some strategic advice, the goal is to keep it as universally applicable as possible. Getting started with Google Ads.

Campaign 70

Campaign Promote Follow-up Start-ups 70

Hubspot

MARCH 26, 2012

Closed-loop reporting is one of the most powerful tools that we online marketers have at our disposal. Not only does it allow us to demonstrate our work’s value to our bosses, organizations and clients, but it also enables us to improve our marketing. How do you use closed-loop data to improve your marketing?

Closing 76

Closing Customer Relationship Management CRM Prospecting 76

Gong.io

AUGUST 24, 2022

Senior leadership needs to know with as much accuracy as possible how much revenue they can expect to see in the next financial period so they can make more informed budgeting and spending decisions, such as expanding the sales team to target a new territory or doubling down on inbound marketing tactics to drive lead generation.

Territory 62

Territory Pipeline Finance Sales 62

The 5% Institute

AUGUST 1, 2023

Business acumen encompasses a range of skills and knowledge, including financial literacy, strategic thinking, problem-solving, and the ability to analyse data. Through networking, individuals can build connections with like-minded individuals, potential clients , and industry peers. Business Acumen in Corporate Leadership 1.

Strategize 52

Strategize Networking Growth Closing 52

Salesforce

OCTOBER 19, 2023

Activity quotas are often assigned when a company needs to focus on prospecting to build market share with a new product or service. Activity quota example: Let’s say a software company launches a new AI product and wants to sell it to new clients that fit their buyer persona.

Quota 69

Quota Objectives and Key Results CRM Drivers/motivators 69

Hubspot

MARCH 26, 2013

From a more strategic standpoint, that means having all decision-makers in the same room or, at least, connected in a way that allows you to make quick, agile decisions based on the flow of the conversation. Has your team experimented with real-time marketing? Share your experiences in the comments below!

Angle 78

Angle Networking Niche Conversion 78