Retail media networks and advertisers going from guesswork to growth
Martech
AUGUST 8, 2024
Retail media networks (RMNs) are a fast-growing space in advertising — up 16.3% And agencies are answering their clients’ calls to include RMNs in the mix. However, the opportunity to reach high-intent customers within a retailer’s network is too powerful to pass up. Agencies are seeing great RMN interest from clients.
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