Martech

AUGUST 6, 2024

Boosting engagement and net promoter score with customer experience Gen Z and Millennial consumers are open to making purchases on an app, as we saw above. And if they prefer to file a claim digitally, they can follow a similar digital flow through the same Aflac mobile app. Are you getting the most from your stack? Processing.

Promote

Search Engine Land

JULY 10, 2024

Need to promote an inclusive, accessibility-compliant experience ? Need to promote topical signals to communicate site structure? Mistake 1: Non-descriptive anchor texts One of the simplest things to understand about internal linking is the following: we link by what we want to rank for. Use internal linking. I see it daily.

UX

Search Engine Land

JULY 22, 2024

The previous election was during the pandemic, so shopping habits and promotions are not comparable The shorter shopping period means the last shipping day deadline is earlier, there’s less time to clear inventory for 2025 and fewe ad space and promotions available will increase costs. Line those up sooner in the season.

Niche

ClickFunnels

MAY 20, 2025

The post How to Boost Funnel Page Performance with Pop-Ups appeared first on ClickFunnels. That little box pops up offering you a discount or a free guide. ” That’s the power of a well-timed pop-up, and it could be the missing piece in your funnel page strategy. .” Exit-Intent Pop-Ups 2.

E-commerce

ClickFunnels

JULY 22, 2025

So too are the days of expecting a sales rep at the mall to close more sales than the company’s website. Your customer might see your television commercial, get your mass mailing, interact with your store greeter or sales rep, and receive your special discount or promotion. Times have changed. Attention is shorter.

Referrals

ClickFunnels

JUNE 10, 2025

Once they express interest, the automation flow sends them follow-up emails, guiding them down the sales funnel. Without automation, manually managing follow-ups would be super time-consuming for employees and increase the chance of potential leads slipping through the cracks.

A/B testing

SaaStr

JANUARY 8, 2025

But at the start of its expansion play, Checkr’s enterprise motion failed, and sales cycles were slow, taking up to a year for $100k & up deals. That meant weekly business reviews, measuring it at each segment, the team level, the individual level, and looking at bookings to revenue conversion more closely.

Objectives and Key Results

Martech

JULY 17, 2024

As performance becomes harder to predict, Emma is caught in a whirlwind of soaring CPAs, long “gap-close meetings,” and the desperate need to meet ever-higher quotas. Her budget hasn’t grown enough to keep up with rising costs, and building differentiated customer experiences feels like an insurmountable challenge.

GTM

RingDNA

MARCH 26, 2025

How to Use LinkedIn to Find and Engage B2B Sales Prospects While the cold call has hardly disappeared from inside sales, social media tools such as LinkedIn give you the ability to warm up cold calls with research. Would you show up to an important meeting wearing shorts and a Panama hat? The day before that, there were at least 60.

Closing

Search Engine Land

SEPTEMBER 17, 2024

Reduced reliance on follower count for reach. Let’s explore how to develop a holistic video strategy that sets you up for success. It’s likely you are trying to achieve one of the following: Brand awareness : Increase visibility and recognition of your brand. Business email address Sign me up! Processing.

Objectives and Key Results

Martech

SEPTEMBER 18, 2024

Whether they’re searching for a last-minute gift, checking restaurant reviews or looking up how to fix a leaky faucet, these moments offer key opportunities for engagement and conversion. These moments are high-intent opportunities where consumers are close to making decisions. To win these moments: Optimize for local search.

Customers

Hubspot

JULY 23, 2025

These journeys have generated 335 meetings, closed $287K in a startup from scratch, and helped drive $40 million in enterprise deals across multiple continents and industries. I’ve over 656,000 emails, making 11,519 cold calls, booking 335 meetings, and closing over $406,000 in new business in startup environments alone.

SQL

SaaStr

AUGUST 11, 2025

To properly gather and use NPS (Net Promoter Score), you need to focus on three things: **execution, automation, and actionability.** Set Up the NPS Survey Correctly. Follow it up with an open-ended question like, “What’s the primary reason for your score?” Are promoters mentioning specific features?

Referrals

Hubspot

JULY 22, 2024

Follow-up Emails Follow-up emails are central to keeping prospects engaged, ensuring deals stay in motion, and in some cases, disqualifying uninterested prospects before you sink too much time and effort into your engagements with them. Here's an example of what that might look like: 3. Push your value proposition.

Clients

SaaStr

JULY 26, 2025

billion in ARR (up 31% YoY) and 140,000 total locations (up 25% YoY). Even more impressive: Toast closed its largest deal in company history with Applebee’s and signed enterprise agreements with Topgolf, showing their expansion beyond traditional SMB into enterprise accounts. .”

Territory

Hubspot

JULY 22, 2024

In many cases, prospects need to be compelled to act, and digital channels may not be enough to close the sale. I know, I know, you'd rather just pick up the phone and call. Here‘s one thing I never fail to do: Look up how to pronounce the prospect’s name. Is it ok if I send you a follow-up email to review at your convenience?

Cold Call

SaaStr

JUNE 8, 2025

Here’s what you should do next: Step in as Interim VP of Sales (If Needed) If you don’t have someone ready to step up, you’ll need to take the reins yourself temporarily. It’s not forever, but it’s critical to keep deals moving and morale up. Promote from Within (If Right Move) Look at your current team. So often, they step up.

Pipeline

RingDNA

MAY 8, 2025

What follows is a curated set of 25 motivational sales quotes, insights that cut through the noise and speak to what drives revenue. They impact pipeline, forecasting, enablement, and every revenue conversation that follows.” — Matt Miller, Sr. RevOps Manager, Revenue.io “Slow down to speed up.

Drivers/motivators

Highspot

FEBRUARY 20, 2025

A solid curriculum empowers: Sales to confidently build relationships, handle objections, meet customer expectations, and close deals faster. Marketing to connect what your product does to how it solves customer problems with compelling promotions and campaigns. Customer support to address customer queries and ensure adoption.

Product

Salesforce

JULY 3, 2025

They take care of the repetitive, time-consuming tasks that slow you down, so you can focus on what matters most — connecting with customers, closing deals, and growing your business. Sales automation works like your personal assistant, handling the repetitive tasks that eat up your time. What we’ll cover: What is sales automation?

Technique

Salesforce

OCTOBER 29, 2024

Developing a solid door-to-door practice can empower your sales strategy and help you close more deals. Like other sales approaches, the goal of door-to-door sales is to establish a relationship with a customer, upsell , cross-sell, and close more deals. You convert them into customers by closing the deal.

Objectives and Key Results

Hubspot

SEPTEMBER 17, 2024

Data from HubSpot’s 2023 Smarter Selling with AI Report revealed that some of sales professionals’ top challenges are as follows: Closing deals Connecting with prospects Deepening customer relationships Even more so, the same report confirmed that at least 87% of sales reps’ time is spent attempting to generate authentic leads.

Sales

Salesforce

JUNE 19, 2025

Consumers are now saying that they’re back to prioritizing spending their disposable incomes on physical goods, followed by savings, with experiences last. What you can do: Evaluate where you’d like your brand to show up when it comes to AI chat assistants. Even three in four Gen Z shoppers will be hitting up stores this year.

Retail

criteria for success

MAY 4, 2025

The following assessment outlines the 6 most common problems sales organizations face and poses a series of questions thatll help you identify whether that problem is currently affecting your sales teams performance. Cue the Sales Performance Assessment. B players are solid performers that need some improvement.

Growth

SaaStr

MAY 22, 2025

Too many VPs of Sales and CROs show up to interviews knowing almost nothing about the product. Bonus points if you can name a few top reps who would follow you to this new role. If youve never made tough callslike letting underperformers go or promoting top talentyoure not showing the leadership needed for this role.

Sales

PandaDoc

JUNE 26, 2025

You want your sales team to close deals faster, personalize every customer experience, and exceed buyer expectations. That means higher close rates and stronger customer relationships, leading to more revenue, since a more effective sales team is a more profitable one. Consistent results require working smarter, not harder.

CRM

Search Engine Land

JULY 24, 2024

SEO s are literally unhappier , trying to keep up with unprecedented volatility, ever-expanding workloads and cascading internal expectations. Business email address Sign me up! Cognism’s paid and SEO teams are now working more closely together and reporting directly to the VP of Paid Acquisition.” Processing.

Gaming

PandaDoc

JUNE 2, 2025

The acronym breaks down as follows: Metrics. While many companies will follow a more traditional structure (especially at scale), reps need to keep a lookout for major changes in how a company operates during the procurement process. What measurable result does the buyer expect? Economic Buyer. Decision Criteria.

Objectives and Key Results

Hubspot

APRIL 30, 2025

Often, they end up offering huge discounts with expiration dates. While you may be eager to hit send before setting up your calendar scheduling link, I know youll be relieved by the ease of scheduling calls this way. The buyer will feel compelled to reply and learn what you've come up with.

Prospecting

Martech

APRIL 11, 2025

Dig deeper: HubSpot Marketing Hub is moving up to better serve larger marketing teams Updates managers will love Keep reps focused with in-workspace sales dashboards. These enhanced summaries offer quick, actionable insights making it easier to follow up, coach teams, and stay aligned on customer conversations. Processing.

A/B testing

SaaStr

DECEMBER 5, 2024

” The AI Categories with the Most Traction in the Market McKinsey found that sales and marketing teams are seeing the biggest gains with AI adoption, followed closely by engineering and customer success teams. For more on buying patterns, sign up for G2’s free Reach event on December 10th!

GTM

Salesforce

JANUARY 13, 2025

Every company aspires for the best data quality , which includes the retention and use of relevant, clean data while also following key regulatory requirements. Additionally, customer trust is closely tied to how data is utilized; 71% of customers are more likely to trust companies that clearly communicate their data usage practices.

Government

Hubspot

DECEMBER 11, 2024

An analysis by Dgtl Infra found that when they used integrated forecasts (combining sales data, usage metrics, and market trends), they closed 31% more revenue than those relying on pipeline data alone. In Hannahs assessment of the data, she might find that cat products make 45% of her revenue, dogs make up 40%, and other pets are 15%.

Technique

Salesforce

NOVEMBER 8, 2024

Sales burnout: prevention vs. intervention How to solve sales burnout once and for all Make your enablement about results, not effort Close your revenue gaps and get more out of every rep — with Sales Programs delivered in your CRM. Sign up now Thanks, you’re subscribed! Learn more What is sales burnout and why is it so common?

Commission

Martech

APRIL 14, 2025

In the sections that follow, we unpack the nuances behind these shifts. Underuse of ads and promotion aligns with that function sitting elsewhere. Lower usage in ads and promotion is unsurprising, as that is often managed by a separate function focused on media buying. Email: Business email address Sign me up! Processing.

Territory

Salesforce

APRIL 2, 2025

The rep for the SaaS product sees that a major airline has signed up and is using their software. The product is the lead, but the sales-assisted motion will help close the deal. PLS increases speed to close and it reduces the time reps use nurturing leads. This shortens the time needed to close deals.

Product

PandaDoc

MAY 12, 2025

Imperfect marketplaces more closely resemble a real-world scenario, but theyre still well off the mark. Following that framework, youll get something like this: Example : Youve sold 10 units of shoes at $100 each. These three sound similar, but theyre actually set up to measure very different things.

Price