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YouTube Ads: Unlocking high impact at minimal cost

Search Engine Land

Advertisers were shown how to improve their YouTube marketing strategies with cost-efficient, high-impact, tried and tested methodologies at SMX Advanced. The secret to creating high-reach, low-cost environments and making campaigns more effective lies within four specific variables, according to digital advertising expert Corey Henke.

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“Why I’m So Interested In Selling,” Rene Voorhorst

Partners in Excellence

I enjoyed it even more if I could go onsite, to experience, assess then solve the problems at first hand in close collaboration with my customers. This behavior caught the attention of a regional director early in my career and he encouraged me to pursue my career in sales. I was hooked, I found my career and never left sales ever since.

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Consistently High Performing Organizations

Partners in Excellence

Many of the consistently highest performing companies sell products or services that are highly commoditized. But there has to be something more, something that we are missing that is critical to consistently driving high performance. Some have existed close to 1000 years. ” But they aren’t succeeding.

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Human Interaction Is Not Designed For Efficiency

Partners in Excellence

AEs manage qualified deals, Customer Service manages the relationships after we have closed a deal. Technology may help us in having high impact interactions with others. Role specialization helps us more efficiently manage our relationships with customers. We have SDRs/BDRs focused on prospecting.

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The 80 20 Rule – Achieve More With Less

The 5% Institute

Understanding the 80/20 Principle Applying the Rule in Business Businesses often find that a significant portion of their revenue comes from a small fraction of loyal customers or a handful of high-performing products or services. Want To Close Sales Easier? Are you committed to closing sales a lot easier, and consistently?

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Why we care about audience development

Martech

High-impact audience development strategies. High-impact audience development strategies. The strategies you use should be dynamic and adaptable for maximal impact on consumers. Here are the factors to consider while developing high-impact audience development strategies: Get to know your demographic.

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How marketers can mitigate bias in generative AI

Martech

Marketing’s most basic function is to use tools to find and deliver messages to the people most likely to benefit from the business’s products and services. Assure that marketing personnel work closely with data specialists. They can also ensure that the test data includes examples that could potentially trigger bias.

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