Gong.io

AUGUST 24, 2022

Sales managers use forecasts for territory planning as well. If you know that next quarter, you’ve got an expected $250k in revenue from one territory and only $100k in expected revenue from a second; you can more appropriately allocate resources to the more lucrative geography. Inventory and equipment purchases.

Territory 62

Territory Pipeline Finance Sales 62

The 5% Institute

JUNE 27, 2023

Objectives should be aligned with the overall business strategy and encompass both quantitative targets, such as revenue or market share, and qualitative goals, such as customer satisfaction or product knowledge. They should be based on historical data, market conditions, and individual territories or accounts.

Objectives and Key Results 52

Objectives and Key Results Territory Quota Drivers/motivators 52

Search Engine Land

JULY 31, 2023

An HVAC company, hardware store, or real estate agent may not have the time, budget or capacity to roll out an exhaustive content marketing program that a B2B SaaS startup would implement to gain market share. Perhaps you have pivoted from a small operation to a larger regional presence.

Trust 89

Trust Territory Manufacturing Price 89

Highspot

FEBRUARY 14, 2024

It addresses how sales representatives engage with prospects, close deals, and meet revenue targets. Marketing Plan: Has a broader scope, encompassing the overall market strategy, brand positioning, promotional activities, and communication efforts. Sales Cycle Length: Average time it takes to close a sale.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Click Through Rate Lead generation 52

Highspot

FEBRUARY 14, 2024

It addresses how sales representatives engage with prospects, close deals, and meet revenue targets. Marketing Plan: Has a broader scope, encompassing the overall market strategy, brand positioning, promotional activities, and communication efforts. Sales Cycle Length: Average time it takes to close a sale.

Objectives and Key Results 52

Objectives and Key Results Cross-sell Click Through Rate Lead generation 52

Search Engine Land

DECEMBER 13, 2022

Most importantly, finalizing a strategy involves working closely with other departments in your organization. Market profitability assessment. Aside from search traffic, keyword difficulty is an important indicator since it specifies how competitive your keywords can be in various languages, regions and language fusions.

Territory 99

Territory Networking Campaign Launch 99

Highspot

MAY 15, 2020

Now, more than ever, sales and marketing share common goals — customer acquisition and retention — and must be working in true partnership to sustain their businesses. Doing so requires sales enablement — a must-have function and technology for every business navigating today’s uncertain economic landscape.

Cross-sell 98

Cross-sell Territory Technology Technology 98

Search Engine Land

MARCH 15, 2023

Google to show which local businesses ‘temporarily closed’ in Search, Maps amid coronavirus outbreak 2020: Google said it would make it possible for businesses to easily mark themselves as ‘temporarily closed’ using Google My Business.

Launch 93

Launch Engineering Gaming Territory 93

Martech

AUGUST 2, 2023

Brands and influencers did, however, rush to stake a claim in the new social territory. “Maybe they don’t get 50% market share; maybe it’s 10% and that’s still enough to create impact and engagment.” Brands get early engagement on Threads But are they getting engagement? .

Entertainment 86

Entertainment Launch Territory Sports 86

ConversionXL

SEPTEMBER 20, 2018

A sales-led go-to-market strategy is a growth engine that leverages a sales team to reach their target customers. Pros : Ability to close high Lifetime Value (LTV) customers. To put yourself on higher ground, the next best SaaS GtM is a marketing-led GtM. The marketing-led GtM strategy. Perfect for hyper-niche solutions.

Go To Market 289

Go To Market GTM Profit margin Education 289

Search Engine Land

OCTOBER 4, 2022

Over 80% of searches worldwide occur on Google based on the latest search engine market share data. Google, Bing, and Yahoo make up 95% of the worldwide desktop market share of search engines. Despite that global dominance, it’s important for search marketers to also consider other traditional search engines.

Objectives and Key Results 112

Objectives and Key Results Retail Engineering Launch 112

Sales Hacker

DECEMBER 3, 2019

Data-driven marketers aren’t playing to win a hand or two. They’re playing to grow market share. Inaccurate sales commissions paid in arrears, along with unfair territories, drive attrition — but replacing sales reps is disruptive and expensive. Then give them to your reps, to help close future deals.

Commission 86

Commission Territory Sales Market share 86

Martech

SEPTEMBER 26, 2022

Regions outside North America, including LATAM and elsewhere, are just starting their digital transformation. Generating demand with fintech digital marketing. The entire point of fintech marketing is to build demand and increase market share. To do this, you need to identify your fintech market opportunity.

E-commerce 101

E-commerce B2C Finance Referrals 101

Sales Hacker

AUGUST 7, 2020

Their planning timeframe is this quarter , whereas enterprise is more concerned with this year and the next, and they judge their success by quarterly increases in earnings per share. They will often sell to as many customers as possible to quickly capture market share, rather than spending time on pre-sale activities.

Start-ups 77

Start-ups Non-Profits Territory Sales 77

Gong.io

DECEMBER 5, 2022

It’s your job to lead your team through the trenches and give them direction so they’ll know which markets or territories to target and how best to attack. Targets and closes high-value clients. You can’t close enterprise accounts with transactional sales tactics. That’s why having a strategic sales plan is vital.

Strategize 62

Strategize Sales Quota Pipeline 62

Closer's Coffee

JUNE 19, 2019

On the other hand, hire an incompetent, non-progressive thinker, and you end up with turnovers, lost accounts, a poor reputation, and declining market share within your industry. Typical expectancies are set for team performance, territory enlargement, and retention. Companies need great sales managers. Building Teams.

Non-Profits 74

Non-Profits Cross-sell Territory Drivers/motivators 74

Search Engine Land

JANUARY 3, 2023

2021: Google launched Question Hub in regions where the company found it did not have enough content in its search index to answer searchers’ questions. (On 15, 2022, Google announced it was closing down Question Hub.). 2007: Google Calendar increased its market share by a paltry 333% between June 2006 and December 2006.

Launch 92

Launch Engineering Drivers/motivators Territory 92

PandaDoc

SEPTEMBER 19, 2023

Implementing a vertical sales and marketing strategy As we’ve already highlighted, business verticalization involves aligning products, services, and resources to cater to the specific needs and demands of the chosen customer groups. Evaluate the competitive landscape Assess the competition within each vertical market you are considering.

Niche 52

Niche Cross-sell Price Referrals 52

Highspot

OCTOBER 23, 2023

When executed effectively, it can lead to a significant uptick in sales, expanding the business’s market share and revenue streams. Companies can enjoy continued success by closely tracking the KPIs established in the pre-launch phase and adjusting based on this data. What are the Different Types of Product Launches?

Launch 59

Launch Negotiate Product GTM 59

Sales Hacker

FEBRUARY 7, 2018

One of the key shortcuts is to use automated forms of outbound to identify leads that want to have a meeting and use low-cost sales resources to run those meetings in an effort to close. In 2015 Randy had kept pace with the growth in the market. Competitors were increasing their market share and Randy was falling behind.

Growth 87

Growth GTM SQL Strategic partnership 87

Hubspot

OCTOBER 16, 2017

Factor in their level of involvement in the sale as well -- if they’re only producing leads, rather than closing them, allocate a smaller commission. Salespeople can become reliant on discounts to close deals. Perhaps you’re trying to build market share or attract the top 20 logos in your industry. Quotas and OTE.

Commission 91

Commission Quota X-functional Non-Profits 91

Sales Hacker

JANUARY 20, 2021

Marketing is responsible for campaigns that are focused on up to 500 industry accounts and on account clusters where prospects display similar intent signals, have similar characteristics, and are in the similar buying stage. Sales and marketing are separately speaking at accounts in hopes of driving leads, appointments, and engagement.

Objectives and Key Results 67

Objectives and Key Results Appointment Campaign Sales 67

ConversionXL

APRIL 24, 2019

It was essential for their market: Most people will assume the service is fairly identical among [car insurance] companies, or close enough, so they’re going to do it on cost, so I gotta be the low-cost producer. Takeaway : The positive impact of market share compounds—especially for software adoption. That’s my moat.

Hospitality 122

Hospitality Non-Profits Networking Electricity 122

SalesHandy

JULY 12, 2022

Increasing win rates: Win rates represent the percentage of closed deals. Beyond this, having an ICP framework in place ensures that your ideal customer profile is integrated with your sales and marketing activities. Having an ICP can help you improve your win rates. By helping you identify high-value target customers.

Customers 59

Customers Cross-sell Represent Contract 59

Hubspot

MARCH 2, 2015

And for McDonald’s, which has been battling Burger King (among others) for market share since the late 1950s, this competition created a sort of "hamburger arms race." Hence, both brands market the crap out of guitars, even if that means customers occasionally spill over into each other''s territory. Winner: McDonald''s.

Electricity 78

Electricity Follow-up Cross-sell Market share 78

Heinz Marketing

JANUARY 7, 2019

His previous experience encompasses a broad spectrum of marketing, sales, operations and business management positions, including management roles at Phoenix NAP and Secured Servers. TJ Waldorf: That is close to being right. . About INAP. You’re not going to have to look at it again for another year, right? .

Pipeline 62

Pipeline Objectives and Key Results Sales Inside sales 62

Score More Sales

DECEMBER 22, 2011

Others have them because of a specific challenge they are facing: Our Company Has Lost Market Share – A competitor (or competitors) is/are swallowing up our clients (in this scenario competitors are known and it is a fairly clear situation). Turnover of Sales Reps Meant Lost Sales Knowledge – We lost our top rep to another industry.

B2B 62

B2B Process CRM Consult 62

ConversionXL

JULY 10, 2019

how video habits vary by age, gender, or region). This article collates 22 statistics about mobile payments from 13 sources, covering security, users, market share, and global statistics. This article looked at video viewing habits of people globally, from teenagers to seniors. No extra statistics. Why did it succeed?

Technique 125

Technique Promote Presentation Education 125

SaaStr

JUNE 28, 2019

When we looked at what was going on, we can tell you that our eastern region performed just as well as they have done in the past. David Skok: But our western region didn’t, so they missed planned. They are profit, cash, growth, and market share. Then you dive in a second, you say, okay, so what happened there.

Price 45

Price Cross-sell Up-sell Start-ups 45

Hubspot

MARCH 22, 2012

If you don't perform competitive keyword research, two things may happen: you could end up targeting keywords that don't actually help you capture any competitive market share, or you miss important search terms your competitors are targeting but that you forgot to include in your keyword arsenal.

CTR 67

CTR Click Through Rate Territory Up-sell 67

Heinz Marketing

JULY 20, 2020

So, I don’t think you need a separate team, because everybody might go into a territory and say, “This morning, I’ve got a product that’s got 8% market share. So, the first thing we say is, you need to be situational. I’ve got to go be a disruptor and defeat status quo bias.

Pipeline 101

Pipeline Sales Up-sell Conversion 101

SaaStr

JULY 29, 2022

Even though it wasn’t that expensive, in the early days, they literally would ship it for free and assume the customer would close. They had about a 90% trial-to-close rate, so they would ship out these $50 or $60 trackers. We’re pre-seed, so pretty early on, just cracking into the 5k MRR territory.

Price 82

Price Product Start-ups Niche 82

Hubspot

SEPTEMBER 27, 2016

Typically a marketing guild is formed by one or two marketers who invite marketers at other businesses with similar customers to join them. For example a mortgage broker, a custom home builder, and a real estate agent could work together to create a marketing guild focused on homeowners in their region.

Real Estate 76

Real Estate Territory Represent Up-sell 76

The Lost Book of Sales

JULY 12, 2021

The visionaries’ idea is to be able to stay very close to the development train to make sure it is going in the right direction and to be able to get off if they discover it is not going where they thought. And by focusing our entire might on such a small territory, we greatly increase our odds of immediate success.

Cross-sell 52

Cross-sell Niche Objectives and Key Results Price 52

Pointclear

MAY 16, 2011

Compared the count of doctor’s offices by zip code against the fixed sales territories by zip code for each sales person. Extrapolated the total number of medical devices on average that would be sold in each territory (by zip code). Each sales territory needed about 25 inquiries a month. for each territory.

Territory 60

Territory Quota Lead generation Follow-up 60

Pointclear

JUNE 15, 2018

Increase the top line while reducing expense—it’s what every CEO wants—and what their sales and marketing leaders are looking for as well. Many execs are realizing that meeting this goal involves increasing investment in sales and marketing with a renewed focus on gaining market share instead of just stabilizing it.

Objectives and Key Results 45

Objectives and Key Results Commission Pipeline Cold Call 45

Salesforce

MARCH 12, 2024

Conduct market analysis Conduct a thorough analysis of your competitors, including their pricing models, market share, and target audience. You can use market research surveys, competitor analysis software, and industry reports to glean knowledge. This can increase your sales and market share simultaneously.

Price 52

Price Profit margin Territory E-commerce 52