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Google Cloud announces general availability of Retail Search

Martech

Google Cloud’s Retail Search aims at providing retailers with Google-quality search capabilities on their own sites as part of the Google Cloud Discovery Solutions for Retail suite of products. Don’t confront the shopper with friction before they’ve even found the product and service they’re looking for.

Retail 98
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How publishers can regain traffic and revenue with affiliate marketing

Search Engine Land

Let’s look at the sites’ affiliate programs and the types of vendors being promoted The absence of variety and alternatives Part of Google’s reviews update is to show variety for shopping. The pros and cons stay roughly the same, so do the products and services featured, and they use the same talking points.

Niche 140
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Salesforce launches pilot NFT cloud

Martech

Primary use cases, he said, include fashion, retail, CPG and media. In addition to the recently announced integration of TikTok with Commerce Cloud, enhancements include: Commerce Marketplace, allowing brands to display and sell products from other companies, increasing cart value and earning commissions. New to marketing cloud.

Launch 107
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PPC 2023 in review: UA sunsets, Google antitrust trial, X’s downfall and more

Search Engine Land

Following a lengthy investigation, the European Commission suggested that “mandatory divestment” is the only way the search engine can resolve the issue. Amazon breaks records, Prime video ads, ‘quiet’ deals with Apple Amazon Prime Day 2023 set new records, emerging as the retailer’s most successful to date.

Retail 125
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How to Market Your Business on a Shoestring Budget

Veloxy

Why not organize one to draw attention and promote awareness of your brand? Well, you could exchange customer lists and offer to pay your partner a commission for every sale. Or if the business has a physical retail space, you could ask them to place your business cards in the customer waiting area.

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The Complete Guide to Channel Sales

Salesforce

For instance, a brand might sell through its own retail store or its own website. They may have customers who prefer buying through a channel (for example, a third-party retail store), while other customers might prefer buying from the manufacturer. Brokers or agents arrange transactions in exchange for a commission.

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This day in search marketing history: March 11

Search Engine Land

Google officially acquires DoubleClick In 2008, the European Commission approved Google’s acquisition of DoubleClick, valued at $3.1 The commission found that the “transaction would be unlikely to have harmful effects on consumers, either in ad serving or in intermediation in online advertising markets.” billion), according to the IAB.