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3 elements of a customer technology strategy

Martech

An integrated customer technology strategy resolves this issue by aligning all these technologies to work together. Our analysis shows that the main issue is applying outdated IT principles from non-customer-facing departments to the volatile customer technology environment. Companies use more software.

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5 steps to reducing martech bloat through API integration

Martech

Martech bloat occurs when companies accumulate too many marketing technologies without adequately assessing their needs. Carry out regular maintenance and support to sustain any technological advantage from purchasing an advanced tool. Unifying marketing technologies. Reducing martech bloat: Internal team or consultant?

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How advertisers can take the lead in reducing carbon emissions

Martech

Five key areas drive the carbon footprint of digital advertising: The production and distribution of advertisements — technical teams and transport. A video shoot can easily emit upwards of 200 tons of CO2eq (carbon dioxide equivalent), with transport making up more than 80% of the total emissions. Technical production resources.

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Navigating Your Way Through Today’s Transformation

Sales Pop!

For example, someone comes to a vendor or consultant with a specific problem. The vendor or consultant asks, “How many employees do you have?”. This kind of substitution—a company or technology taking the place of another—has been happening since the beginning of time. Substitution. It happens from the bottom up.

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Salary and Career: Kathleen Voboril can make martech sing

Martech

Today we’re talking to Kathleen Voboril who is now a consultant after many years in top marketing positions. I kind of got to choose which unit to work with and I went and led digital for GE Transportation, which was a $5 billion business, but GE’s smallest division. Interview edited for length and clarity.)

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“How I Work”: Jo-Ann Jaspan, Founder of Jaspan Consulting @JoAnneJaspan #HowIWork

Heinz Marketing

This week I’m excited to feature Jo-Anne Jaspan , founder of Jaspan Consulting and mainstay in Seattle amongst the enterprise sales community. It has the power to transport me and totally reframe my mind + mood- it reaches me in a way that other mediums can’t. How do you keep yourself calm and/or focused? Nominations accepted here.

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Four Pros and Three Cons of Usage-Based Pricing (and How to Know If It’s Right for You)

Salesforce

Transportation and mobility: Ride-sharing companies use a model in which passengers are charged based on the distance and duration of their trip. The switch is usually transformative, requiring processes and technology across the organization to shift or be redesigned. Learn how Revenue Cloud can help.

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