Martech

OCTOBER 1, 2024

The problem statement: A marketing team is limited by its inability to cross-match customer contact profiles (typically user roles and personas in the CRM ) with the specific product modules licensed by the account (stored in the companies ERP). The first file had CRM contacts in the following format: Sample data set generated from ChatGPT.

Construction

SaaStr

DECEMBER 19, 2024

We’re already seeing this with AI done right in support and the contact center. Well that must have gone well as Salesforce is now hiring 2,000 (!) in sales to sell AI. Per The Information , Benioff has also instructed his sales team to go all-in and put AI and Agentforce into every deal possible.

Sell

Search Engine Land

JULY 23, 2024

Google remains the leading search engine. Source: Statista Other search engines. Overall, search engine satisfaction remained unchanged from last year, with an ASCI score of 80. ” Results are based on 8,940 completed surveys by customers chosen at random, contacted via email, between July 2023 and June 2024.

Engineering

Search Engine Land

JULY 10, 2024

Footer links are best used to publicize About and Contact pages, links to main category pages, links to copyright and accessibility policies and links to social media and location-specific information. To fix this, contact your host and have it scan your site to fix it at scale.

UX

Veloxy

OCTOBER 22, 2024

As someone who’s worked in engineering for over two decades, I can tell you: data analytics is the engine driving these AI innovations. When you’re prospecting, you’re often looking for subtle patterns – behaviors or signals that indicate when a prospect is ready to buy.

Prospecting

Search Engine Land

AUGUST 20, 2024

Whether good or bad, stay in close contact with your sales and CS teams, and you’ll get some great nuggets.) Highlighting audience testimonials of the product in use in different settings and scenarios. Covering topics pulled directly from audience feedback.

CTR

SaaStr

APRIL 9, 2025

AI has already completely rebooted many older leaders in the contact center, from Zendesk to Genesys to Intercom, which now are truly AI-first and thus in many ways radically different than they were just a few years ago. Wow, what an engine at Workday. We’re watching. And ServiceNow seems to be on that journey.

Profit margin

Martech

JULY 30, 2024

For instance, both businesses depend heavily on search engine optimization (SEO) to improve visibility and attract organic traffic. Offering free trials, downloadable resources and exclusive content can entice potential customers to interact with a brand, prompting them to provide valuable contact information in return.

X-functional

ClickFunnels

MAY 6, 2025

Your sales funnel is more than a marketing tool—it’s your business growth engine. Promote your business and gain the consumer’s contact information through subtle strategies (like contact boxes, promotional sign-ups, etc.). Potential customers share their contact information to get that valuable “thing” you’re offering.

Growth

Veloxy

FEBRUARY 12, 2025

The platform’s rich database with over 70M direct dial phone numbers and 174M verified email addresses helps sales teams find accurate contact data quickly. The platform’s AI-powered Rhythm engine has changed how sales teams prioritize their activities and close deals better. transforms how sales teams prospect.

Product

Search Engine Land

JULY 11, 2024

Search Engine Land contributor Navah Hopkins , who wrote about the beta solution, confirmed that it’s now available for everyone and that before now customers weren’t able to fill out a lead form. Placements are automatically optimized based on targeting tactics and desired outcomes. First seen. What’s next.

Lead generation

Search Engine Land

JULY 10, 2024

Technical SEO benefits link building because you are optimizing your website for search engines. Here’s how: Improved crawlability and indexability: Proper technical SEO ensures that search engines can easily crawl and index your pages. They also make it easier for search engines to understand the content of your pages.

A/B testing

Search Engine Land

AUGUST 23, 2024

Marketing teams don’t understand it due to jargon like server codes and meta tags, while engineering teams don’t prioritize it because the website functions fine and their QA tests pass. And without a future benchmark, engineering teams may resist prioritizing your requests, unsure of when they’ve done “enough.”

X-functional

ClickFunnels

JUNE 19, 2025

Exchanging freebies like guides or discounts for that contact information helps. With the right hook, the right structure, and the right follow-up, your funnel becomes your most powerful acquisition engine. These folks are way easier and cheaper to convert. To warm up leads, build lead magnet funnels that collect email addresses.

Conversion

Search Engine Land

AUGUST 6, 2024

Page quality remains the same The most common misconception is that push notifications clutter the page with irrelevant content and links, causing search engines to consider the content less valuable and hurt organic search rankings. In reality, this is a myth. Web push notifications are sent by the browser within the browser.

Growth

Salesforce

DECEMBER 20, 2024

To improve marketing problem solving, marketers must learn to think like engineers when it comes to AI, formulating precise prompts that make it easier to bring our creative visions and solutions to life. Engineers, on the other hand, use an analytical, structured approach to make things work. Back to the top ) 2.

Engineering

SaaStr

APRIL 2, 2025

50% Attach Rates for AI In $30k+ Deals, But Much Lower for SMBs This is also what I’ve seen in the contact center. A Cash Generating Engine Today, Expect to Generate $200m+ in Free Cash Flow This Year Freshworks has gotten lean, but even as it has done so, it has modestly re-accelerated growth in both revenue and net new customers. #10.

Drivers/motivators

Salesforce

OCTOBER 28, 2024

We partner with Agentforce Product, Engineering, and Design teams, as well as our colleagues in Legal, Security, Privacy, AI Research, and Research & Insights to implement trust pattern s that help create trustworthy AI agents. Many customers expect humans to remain involved in nearly all use cases, especially those considered high risk.

Trust

Salesforce

NOVEMBER 15, 2024

They act as the main point of contact for clients, addressing their needs, resolving issues, and upselling additional products or services. Solutions Engineer: A Sales Engineer or Solutions Engineer is responsible for bridging the gap between sales and technical teams. Communication 2. Problem-solving 3. Collaboration 5.

Tradeshows

SaaStr

MARCH 12, 2025

Reverse Engineer Marketing from Buyer Empathy Great marketing starts with understanding the buyer’s state of mind. There are two fundamental questions to consider: “Why buy mine? It’s messy. Which brings us to an important principle: “All models are wrong, but some are useful.”

Pipeline

Salesforce

JULY 24, 2025

Apply now Five years ago, if you’d told me I’d leave engineering, move from sunny Lisbon to rainy Dublin, and fall in love with tech sales …I would’ve laughed. From engineering to sales: my unlikely path [Image credit: Salesforce] I come from a world of periodic tables and logic. But looking back, every twist makes sense.

Cold Call

Hubspot

JULY 22, 2025

It’s especially helpful for handling small but time-consuming tasks, like organizing contacts or prioritizing leads. It’s more like a no-code data engine for outbound. Cognism Best for: B2B sales teams targeting complex organizations who need accurate contact data and intent signals. Provides false contact information sometimes.

Objectives and Key Results

PandaDoc

JULY 7, 2025

Contact and deal management with automatic activity logging, email tracking, and customizable deal stages. Guided selling experience : Use rules-based engines and dynamic pricing to help sales reps give accurate quotes. Advanced lead scoring and predictive lead analytics available in paid tiers.

CRM

Highspot

FEBRUARY 20, 2025

For instance, if you’re selling a CRM tool, highlight how it centralizes contact data, improving lead management and shortening the sales cycle by helping sales reps respond more quickly and minimize back-and-forth delays. A live Q&A session with engineering can clarify technical details that might stump a prospect.

Product

Highspot

JULY 9, 2025

Powered by Highspot Nexus , the company’s unified AI and analytics engine, the new role-based and specialized agents learn alongside go-to-market (GTM) teams to guide sellers, marketers, and enablement teams with insights and actions tailored to their work. GARTNER is a registered trademark and service mark of Gartner, Inc.

Go To Market

Heinz Marketing

JULY 19, 2025

B2B buyers want less sales contact by Mike Pastore B2B buyers are shifting toward self-serve—around 61% don’t want to talk to sales reps unless it’s absolutely necessary. Treat sales and marketing as one unified engine that collaborates from planning to results, showing up together for buyers and measuring performance as a team.

B2B

PandaDoc

MAY 2, 2025

Variables let you personalize key details like company name, contact info, or deal value automatically, without touching the document layout. Sales Engineers need to drop in technical specs. The key is enabling smart personalization that doesnt compromise consistency. The simplest way to start? And everyone wants to do it yesterday.

Legal

RingDNA

MARCH 26, 2025

When it comes time to make contact, they already know who you are. Whether it’s engineers sharing new product features or customer success reps highlighting client wins, your entire team can contribute to the company’s growing authority. In B2B sales, it often takes north of six contacts to close deals.

Closing

Salesforce

JANUARY 15, 2025

You can configure an AI agent with the skills to proactively contact customers at specific intervals to check on supply levels and send reorder reminders. Bolster your SEO efforts: Want to get your products discovered on search engines? This is crucial as business buyers perform research on search engines.

Manufacturing

Salesforce

JUNE 5, 2025

Simplified Operations: Eliminate the complexity of building and maintaining intricate data pipelines, freeing up valuable data engineering resources. Using the copy field enrichment feature, the customers data is now embedded in their contact record.

Retail

Salesforce

DECEMBER 20, 2024

The key here is to engage with the buying committee within the account, not just the contact you had the initial conversation with. For example, the architect or engineers had to approve our products so they fit their design, and the building owner needed to understand the ROI, and the contractor had to install the product.

B2B

Martech

JULY 22, 2025

Examples include recommendation engines for ecommerce or send-time optimization for emails. Delivering quick and measurable improvements before graduating to more advanced personalization engines builds confidence and political capital for bigger investments. Cost per contacted customer. Call deflection rates.

Customers

Sales Nexus

AUGUST 4, 2025

Additionally, an internal tool for support engineers has been enhanced to reflect updated client email server assignments. excessive bounced emails), ensuring support engineers have up-to-date email server information. The changes improve system reliability, user experience, and administrative control.

CRM

Martech

AUGUST 1, 2025

It’s a structured initiative that brings employees — especially leaders and decision-makers — into direct contact with customers’ lived experiences. It’s about understanding the customer’s day-to-day experience — feeling what they feel and seeing, firsthand, how your brand shows up or falls short.

Customers

Martech

FEBRUARY 3, 2025

Consider the retail CMO who deployed an AI-driven recommendation engine to address product page bounce rates. While problem-driven buyers build their tech stack like engineers, solution-seekers operate more like venture capitalists. They aren’t building a tech stack they’re methodically fixing what’s broken.

Finance

Salesforce

APRIL 2, 2025

Here’s an example: A software engineer at a major airline tries out a new SaaS product it’s a snippet of code that records the sessions of people who visit the airline’s website. It’s easy enough for the engineer to use on their own, and they find value in it.

Product

Sales Gravy

JULY 17, 2025

As Outreach CEO Abhijit Mitra puts it: Agentic AI engines focus on giving salespeople tools that enhance their strengths and simplify their daily tasks. It’s more than removing duplicate contacts. It’s more than removing duplicate contacts. Agentic AI enhances human judgment. Instead of automating relationships, it deepens them.

Customers