Martech

AUGUST 5, 2024

Prompt: What’s the best campaign tactic today for new contact discovery? Answer: In today’s dynamic marketing landscape, one of the most effective campaign tactics for new contact discovery is leveraging targeted content marketing combined with data-driven social media advertising. Here’s a breakdown of this approach: 1.

B2B 124

B2B A/B testing Lead generation Objectives and Key Results 124

Martech

AUGUST 19, 2024

However, if adding another marketing technology solution isn’t feasible within your current budget, focus on prioritizing account and contact targeting on LinkedIn and using customer match targeting in Google Ads. Examples include key blog posts, industry reports or guides that help contacts better understand their pain points.

B2B 120

B2B Objectives and Key Results Campaign Contact 120

Search Engine Land

AUGUST 6, 2024

If you have any questions or are interested in starting to work with push notifications, please contact us at RollerAds. By integrating push notifications into your digital strategy, you can enhance user engagement, drive repeat traffic and ultimately increase your site’s profitability. Get started now.

Growth 85

Growth CTR UX Click Through Rate 85

ClickFunnels

JUNE 17, 2025

Without integration, you’re stuck manually importing contacts, switching between platforms, and losing track of where people came from. Studies suggest businesses that respond within five minutes of initial contact are nine times more likely to convert a lead 1. ” While it’s possible, it’s not scalable.

Sales 130

Sales Follow-up Trust Contact 130

SaaStr

NOVEMBER 8, 2024

The Evolution of AI in Go-To-Market Systems Clay’s mission is to help quickly turn any idea for growth into reality. Zoominfo was one of the first tools for looking up your buyer’s contact information. They’ve achieved this due to the systems they’ve set up and the profiles they’ve hired for. So let’s dive in.

GTM 107

GTM Growth Campaign Cold Call 107

Martech

AUGUST 29, 2024

Incorrect contact details or duplicate records can lead to overlapping outreach, frustrating potential clients and damaging your reputation. Dig deeper: Beyond attendance: Unlocking B2B growth with event-led strategies 3. Don’t overwhelm your contacts with too many messages or unnecessary information. Avoid the spam filters.

CRM 126

CRM Contact Networking Follow-up 126

SaaStr

OCTOBER 29, 2024

From Stripe to Canva to Databricks to Dialpad and more, they are plenty at $300m-$3B ARR with strong enough growth to IPO. And plenty more at $200m+ ARR with maybe less strong growth, that still want to IPO. And now, AI is fueling more growth, as contact centers replace some of their humans with AI agents.

Contact 123

Contact Growth Market share Customers 123

Veloxy

FEBRUARY 12, 2025

Theyre realizing that streamlining tools isnt just about convenience its about unlocking real productivity and revenue growth. Our platform helps field and outside sales teams achieve a 3X increase in new revenue growth in their first month. Thats why 94% of sales organizations are consolidating their tech stacks this year.

Product 130

Product CRM Price Objectives and Key Results 130

Iannarino

JULY 22, 2021

The formula for revenue growth is quite simple: Existing Revenue – Churn + Net New Revenue. When it results in a negative number, it is often because the formula for revenue growth requires a meta formula: Revenue Growth = Growth of Sales Effectiveness. Why Growth Evades Those Who Pursue More. Alvin Toffler.

Technique 317

Technique Growth Clients Contact 317

Iannarino

AUGUST 1, 2021

It’s unlikely that a more recent lead is automatically better than an older lead, or even than a target that is already locked into a contract with your competitor —even if the new contact devoted two minutes to filling out a form on your website. Occasionally, this is true. But in more cases than not, you’ll still need to sell.

Intrinsic 343

Intrinsic Clients Contact Contract 343

Martech

SEPTEMBER 12, 2024

Some interesting AI data points in the news: AI marketing assistant is the fastest-growing job in marketing with 21% projected job growth, according to a Linkee.ai Buy Profile Playbook / Contact Strategy provides a list of key buyers, contact information, personalized narratives and recommendations for how and when to engage.

Cross-sell 117

Cross-sell Construction Legal Contract 117

SaaStr

DECEMBER 19, 2024

And while Salesforce’s growth has slowed dramatically the past 2 years, it did bounce back a bit last quarter, and its stock is up 33% this year. We’re already seeing this with AI done right in support and the contact center. Salesforce and Benioff are all in on agents and AI for its platforms. SaaS is Back.

Sell 120

Sell Up-sell Sales Contact 120

SaaStr

MAY 2, 2025

Contact Center Transformation Is Leading the Way in AI The contact center at the bleeding edge of AI transformation. When asked about reports of 30% headcount reductions in many contact centers within just one year due to AI replacing human headcount, Benioff confirmed he’s exploring similar efficiencies at Salesforce.

Strategize 97

Strategize Drivers/motivators Healthcare Contact 97

Martech

JULY 30, 2024

Every startup begins with the goal of growth. Here are some key takeaways that I believe are most valuable for startups to keep in mind through the growth stages. Companies that remain vigilant about these trends and incorporate them into their strategies will enhance their ability to engage with audiences and foster growth.

X-functional 116

X-functional Territory Customer Relationship Management CRM 116

SaaStr

AUGUST 27, 2024

At a recent Workshop Wednesday , Koby Conrad, Head of Growth at Oneleet and former Head of Growth at Rupa Health, shares the Top 6 growth channels that actually work. You can optimize these channels, as well as layer them, to drive meaningful growth. 4 Growth Channel: Conferences Rupa goes to about 20 conferences a year.

Growth 111

Growth Cold Call X-functional Follow-up 111

Martech

NOVEMBER 6, 2024

Managers can now seamlessly segment and automate contact enrollment without switching between tools, streamlining marketing activities and enhancing workflow efficiency. By reducing friction and ensuring seamless future transactions, businesses can enhance customer convenience, improve conversion rates, and drive revenue growth.

Objectives and Key Results 119

Objectives and Key Results CRM Contact Pipeline 119

SaaStr

FEBRUARY 3, 2025

On the other hand, the classic leaders in SaaS have rebounded from 2024 lows both in terms of growth and market caps. An example is the contact center. What most leaders in the contact center are seeing is 2 steps forward, 1 step back in terms of economics. As growth slowed, almost everyone looked to price increases.

Price 115

Price Contact B2B Growth 115

SaaStr

APRIL 2, 2025

So Freshworks started off as a low-end Zendesk competitor (Freshdesk), but relatively early expanded into a whole suite of related products for service and support, and most of its growth today is fueled by its lower-end competitor to ServiceNow, it’s “EX” products. Their EX Product is Primary Driver of Growth, Growing 33%.

Drivers/motivators 105

Drivers/motivators Contract B2B Growth 105

Iannarino

MARCH 2, 2023

This makes your contact One-Down , lacking the information and experience that would ensure they make the right decision. You are responsible for getting this right, and you worry that a wrong decision will harm your position, embarrass you, and cause you to miss out on growth opportunities.

B2B 286

B2B Contact Clients Entertainment 286

Veloxy

DECEMBER 21, 2021

For example, this could be entering in the contact information of a new prospect at one moment, and manually prioritizing outreach at another. By greatly improving data quality, you eliminate duplicate records, upset contacts, and other related non-selling activity. Frank Ortiz, Vast Networks (SMB Telecom): “ Veloxy is a game changer.

Tradeshows 348

Tradeshows Contract Sales Contact 348

Heinz Marketing

AUGUST 13, 2024

Embracing customer-led growth gives us more options for how and when we use highly-targeted, precise tactics to drive more revenue. Identify workflow issues : No plan survives contact with the enemy (in this case, not selling things). It makes sense to double down on those who’ve already opened the door.

Campaign 111

Campaign Launch Start-ups Growth 111

Veloxy

JANUARY 7, 2025

All these strategies will allow you to minimize the time elapsed from initial contact to the closing of the deal. When they contact your sales team, they already havemore knowledge and are prepared for constructive conversations. This dynamic approach not only optimizes your sales cycle but also drives long-term business growth.

Objectives and Key Results 130

Objectives and Key Results Negotiate CRM Sales 130

Sales Hacker

MARCH 8, 2024

If so, you know that we’ve been nerding out on ecosystem-led growth (ELG) for quite a while now. The smartest companies are embracing Ecosystem-Led Growth, or ELG. Why Ecosystem-Led Growth for GTM? Let’s break it down Why ecosystem-led growth? So this week’s breakdown on ELG has been a longtime coming. Let’s get into it.

GTM 120

GTM Growth Referrals Cross-sell 120

Search Engine Land

AUGUST 2, 2024

I tend to focus on new user growth and the growth of the key events (conversions) those users performed. Track all the ways people can contact your business from the website, such as click-to-call, emails, contact forms, chatbots, and text messages. Then, set these interactions as key events in the GA4 admin section.

Clients 117

Clients Gaming Contact Growth 117

Martech

AUGUST 1, 2024

Best, [Your Name] [Your Company] [Contact Information] P.S. Act fast — this offer is only available for a limited time! Your Name] [Your Company] [Contact Information] P.S. If you click right here, that email-list only discount is automatically applied. These are essential to growth in this modern, fast-paced/low budget era.

Campaign 135

Campaign Launch Gaming Sports 135

Iannarino

MAY 2, 2024

In an era dominated by digital screens, the profound advantage of investing time with your contacts cannot be overstated. The gesture surprised the contact, highlighting the rarity and value of personal engagement. Consistent client visits foster loyalty and growth. Your triumph hinges on these relationships.

Clients 247

Clients B2B Contact Follow-up 247

Martech

APRIL 2, 2025

Achieving predictable and sustainable growth is nearly impossible without a cohesive framework guiding these efforts. You can also look at company growth metrics, such as headcount, to understand their growth trajectory, messaging and target audiences. In short, tactics without strategy are just guesswork.

Objectives and Key Results 116

Objectives and Key Results Strategize B2C CRM 116

Martech

APRIL 9, 2025

HubSpots co-founder and CTO Dharmesh Shah says were at an inflection point where AI skills are essential for marketing career growth and acceleration. Contact enrichment. AI proficiency is becoming a critical differentiator for marketers. Those who can strategically use AI will gain a clear advantage. Prospect research. Email outreach.

GTM 130

GTM Strategic planning Strategize B2B 130

SaaStr

APRIL 9, 2025

AI has already completely rebooted many older leaders in the contact center, from Zendesk to Genesys to Intercom, which now are truly AI-first and thus in many ways radically different than they were just a few years ago. They also reduced the workforce by 8% despite the strong growth to get even more efficient. #7.

Profit margin 112

Profit margin Non-Profits B2B CRM 112

Salesforce

AUGUST 6, 2024

After years of steady sales and profit growth, the 2,300-employee company has hit a rough patch. To jumpstart growth, Sandstone has expanded its product portfolio, and has decided to break into the more lucrative commercial real estate market. Now Sandstone is ready to reach out to its targeted customers.

Real Estate 128

Real Estate Non-Profits Click Through Rate CRM 128

ClickFunnels

JUNE 19, 2025

How do you cut your CAC without slowing your growth? Exchanging freebies like guides or discounts for that contact information helps. You’ve got two choices: (1) keep spending more, hoping your customers stick around long enough to make it worthwhile, or (2) get craftier about how you attract and convert leads in the first place.

Conversion 130

Conversion Follow-up Appointment Trust 130

Hubspot

AUGUST 7, 2024

I distinctly remember the day I learned about CMRs: I was using a spreadsheet for my contact management, and I felt like other people maintained their networks better by sheer luck. To stay competitive, every SaaS company needs CRM software in its corner that helps bring in leads, keep customers happy, and facilitate growth.

CRM 81

CRM Price User Experience Customer Relationship Management 81

Search Engine Land

SEPTEMBER 18, 2024

Guillaume Jouvencel of GHA Marketing has innovated with podcast marketing, using it to revolutionize link building and drive organic growth. (In GHA Marketing’s own website growth Similarly, GHA Marketing experienced significant growth through its podcast-focused strategy.

Niche 88

Niche Promote Lead generation Growth 88

Martech

AUGUST 23, 2024

Research indicates that positive EX leads to superior CX, which in turn drives revenue growth and customer satisfaction. A deeper conversation with my contacts revealed that employees felt their voices were not heard and that they did not feel valued.

Customers 124

Customers Drivers/motivators Teamwork Retail 124

Salesforce

AUGUST 15, 2024

How small business tools drive growth About 93% of today’s small business owners report using at least one technology platform to help run their businesses, according to a study by the U.S. CRM integration lets you attach leads, contacts, opportunities, and cases to virtual sticky notes. Back to top. ) Chamber of Commerce.

Product 89

Product E-commerce CRM A/B testing 89

Salesforce

SEPTEMBER 10, 2024

You may view your contact center as a cost center, with ongoing pressure to cut operational expenses. We’ve seen customer service evolve in recent years: Contact centers traditionally came into play after a purchase — handling lost shipments, defective merchandise, and returns or exchanges. the growth over those that don’t.

Service 69

Service Customers Cross-sell Contact 69

SaaStr

JANUARY 3, 2025

The success rate for executive hires at high-growth SaaS companies can be surprisingly low – you’re often lucky if 50-60% of your management team works out long-term. Or a great growth marketer paired with a great sales team will punch above their weight class. Nothing else matters. It can make all the difference.

Promote 111

Promote Growth Drivers/motivators Engineering 111