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5 Interesting Learnings from Asana at $750,000,000 in ARR

SaaStr

Asana, strong in B2B2B and selling to tech, was perhaps hit hardest, with growth slowing to 10%. Monday.com by contrast, selling mainly outside of tech, saw growth remain strong at 34%. NRR Fallen to 98% Overall, 99% For $100k+ Customers — From 115% at $600m ARR This is half the reason growth has slowed at Asana.

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How AI is reshaping the content creator industry

Search Engine Land

Provide strategies for reassessing digital businesses in the AI era to achieve long-term sustainable growth through ethical AI practices. While some authors and news media are fighting back with lawsuits against AI, others are establishing contract agreements for fair use of content.

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Salesforce Automation Cheat Sheet for SMB Sales Managers

Veloxy

Salesforce automation software has two main goals. Not to mention the rapid results we received once we deployed Veloxy—300% funnel size growth in the first month, 400% sales growth by the second month.” The contract was signed? That’s why I’m only going to share software solutions with you.

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Only 11% of Unicorn Exits Are IPOs Now (Down from 53%)

SaaStr

No more “IPO for growth capital” pressure → Public markets got expensive. The 11% IPO rate isn’t just market forces—it’s also contract design. Even at the 2021 peak (85 total unicorn exits), IPOs were only 39% of exits. A brief recovery to 24% in 2023, then back down to 11% in 2024. What changed?

B2B 108
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5 Things That Are Actually Working and 5 Things That Aren’t in B2B SaaS AI with Ironclad’s CEO and a16z

SaaStr

AI can help discover preferences in contracts, understand how legal teams like to negotiate and implement that automatically in the software. “Staying on that main branch has a lot of benefits because you’re getting the rapid improvements to the foundational models as they’re delivered.” For us, GPT-4.0,

B2B 113
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Why marketing must reclaim GTM design in the age of AI

Martech

Without that oversight, companies will trade near-term wins for long-term growth, weakening brand equity and enterprise relationships that sales alone can’t sustain. The short-term gain of mass AI-driven prospecting risks long-term brand equity, shrinking your future pipeline and undermining sustainable revenue growth.

GTM 106
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Product-Led Growth Is Great. But Product-Led Retention Is Probably Even More Important.

SaaStr

So somehow, “Product Led Growth” became a seemingly magic savior for many struggling SaaS companies. Customers often sign 3+ year contracts, and architect their entire business processes around ServiceNow. The post Product-Led Growth Is Great. Or at least, they hoped so. What if we just add a Free edition?

Product 127