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Driving customer growth with value-based B2B marketing

Martech

Dig deeper: How B2B marketing is becoming a strategic growth driver Strategic recommendations for value-based marketing 1. These tools estimate costs, gains and savings, providing quantifiable insights into a product’s ability to meet customer needs.

B2B 108
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5 ways to crush sales bottlenecks and accelerate deals in 2025

Martech

The faster the sales process, the faster the revenue growth. Tools like Calendly or HubSpots meeting scheduler let prospects see when youre available and book a time instantly. For group meetings, these tools can combine everyones availability to find the perfect slot no emails, no hassle. But then silence.

CRM 124
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How The Top 25 B2B Public Companies Have Performed In 2025 So Far — And What They Tell Us About the Future

SaaStr

Q1 revenue growth: 39% US commercial: +68% growth Government contracts flowing like water NATO partnerships expanding The insight : When you combine AI that actually works with government customers who have unlimited budgets, you get returns that break traditional SaaS metrics. Tier 3: Vertical Specialists Average Return: +15.3%

B2B 104
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It’s Not Your Job!!!

Partners in Excellence

What she wanted to review was pricing issues (they are heavily threatened with tariffs), specific contract issues, and other similar things. I had asked her about this series of meetings, “Why are you doing these? She offered to participate, though not lead, some of the initial meetings the team would conduct.

Contract 116
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AI-powered martech news and releases: September 12

Martech

Some interesting AI data points in the news: AI marketing assistant is the fastest-growing job in marketing with 21% projected job growth, according to a Linkee.ai Meeting Prep Assistant creates a topic-specific agenda with targeted discovery questions. Sprout Social added features to its social media management software.

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Salesforce Automation Cheat Sheet for SMB Sales Managers

Veloxy

Be sure to bring this to your next meeting, because this time next year, you’ll understand just how much revenue was left on the table before automation. Not to mention the rapid results we received once we deployed Veloxy—300% funnel size growth in the first month, 400% sales growth by the second month.”

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How AI is reshaping the content creator industry

Search Engine Land

Provide strategies for reassessing digital businesses in the AI era to achieve long-term sustainable growth through ethical AI practices. While some authors and news media are fighting back with lawsuits against AI, others are establishing contract agreements for fair use of content.