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Why B2B CMOs are frustrated with ABM platforms

Martech

Marketers are expected to set up, integrate and manage the system themselves. Given the complexity of these platforms, many companies underestimate the time and resources required to get them up and running effectively. The not-so-hidden high costs and long contracts ABM platforms are expensive. This process is far from simple.

B2B 131
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How to identify high-churn personas in B2B and mitigate their risk

Martech

I’m not bringing it up to judge Robinson on his turn at this unfortunate ritual. That means there’s an increased likelihood of terminating the contract because the tool is no longer needed and/or its champion is gone. Flexible contract terms and proactive support can help too. Email: Business email address Sign me up!

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Salesforce Automation Cheat Sheet for SMB Sales Managers

Veloxy

One of the most popular sales resolutions for 2022 will be a commitment to reduce non-selling activity. Did you know that most salespeople spend over 60% of their time not selling. How much more could one of your reps sell with an additional 300+ selling hours a year? How Does Salesforce Automation Development Work?

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Why Your Next Lead Is No Better Than the Last

Iannarino

It’s unlikely that a more recent lead is automatically better than an older lead, or even than a target that is already locked into a contract with your competitor —even if the new contact devoted two minutes to filling out a form on your website. But in more cases than not, you’ll still need to sell. Occasionally, this is true.

Intrinsic 343
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AI-powered martech news and releases: September 12

Martech

Some interesting AI data points in the news: AI marketing assistant is the fastest-growing job in marketing with 21% projected job growth, according to a Linkee.ai Brightcove’s Brightcove AI Suite handles video content creation, audience growth and engagement. Email: Business email address Sign me up! Processing.

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The False Choice of Prepaid vs. Monthly Contracts

SaaStr

In scaling the cash-flow side of SaaS, there’s almost nothing more powerful than a nnual contracts combined with prepaid cash. You get all the cash up-front, and your churn almost by definition goes down. If you offer bigger companies a natural incentive to sign up annually, they will. More on that here.

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How AI is reshaping the content creator industry

Search Engine Land

Provide strategies for reassessing digital businesses in the AI era to achieve long-term sustainable growth through ethical AI practices. While some authors and news media are fighting back with lawsuits against AI, others are establishing contract agreements for fair use of content.