Salesforce

JANUARY 8, 2024

But back at the office, they’ll ask their delivery or product team in a panic, “We can do that, right?” ” A written sales contract should accurately reflect the verbal agreements made — or else you risk the buyer backing out of the deal or having a very unhappy or potentially litigious client after the deal is done.

Contract 110

Contract Process Legal Real Estate 110

Partners in Excellence

FEBRUARY 12, 2025

It was a professional services company selling complex service offerings. As I dove in, I discovered the sellers were not entering opportunities into the pipeline until they were actually in the contract negotiation stage. ” Their focus and the deals they cared about were in the contracting stage.

Gaming 123

Gaming Contract Pipeline CRM 123

Martech

AUGUST 10, 2022

Contracts are complex for a reason. I’ve seen and heard of my share of contract gotchas. When you decide to churn from the vendor, does your contract allow you to keep and use the data you’ve pulled into your CRM or other systems after the relationship ends? Service-level agreements (SLAs).

Contract 122

Contract Contact Price Legal 122

Salesforce

SEPTEMBER 19, 2024

Earlier this year, Salesforce launched the Marketing Cloud Growth Edition , a version of our product that is designed with the challenges and goals of small businesses in mind. They are the same product but with different tiers of functionality. Fewer employees, tighter budgets? Sky-high expectations and stiff competition? Also, check.

Territory 126

Territory Launch Growth Contract 126

Martech

APRIL 30, 2025

These objectives could include improving email deliverability, reducing duplicate records, increasing data completeness or enhancing account profiles for better sales productivity. When negotiating the contract, ensure key commitments are in writing.

B2B 109

B2B Objectives and Key Results Territory Negotiate 109

Martech

DECEMBER 1, 2022

Sendoso, the corporate branded gifting service, this week announced the launch of a freemium offering, Sendoso Express. With no contracts, subscriptions or fees, it is aimed at the SMB market. Then they built this whole marketplace of products and gifts — including high-end stuff and custom stuff — and they built their own warehouses.

Launch 131

Launch Service B2B Contract 131

Search Engine Land

JULY 25, 2024

But when defending our retainer or contract renewal, businesses want to know how their SEO spend will tangibly impact the bottom line. The most common definition is the total number of people who could possibly use a product or service. Essential products are often price-sensitive during a downturn. That’s great.

Campaign 108

Campaign Objectives and Key Results Price Service 108

Martech

JULY 29, 2022

Are professional services or support available for our transition to ABM? What are the long-term product roadmap and launch dates? How responsive is customer service? The post 24 questions to ask ABM vendors before signing the contract appeared first on MarTech. 24/7 vs. 8/5)? What new features are under consideration?

Contract 128

Contract B2B Technology Technology 128

Martech

OCTOBER 19, 2023

While businesses value the synergy between marketing, sales and product teams in theory, they often struggle to create a cohesive atmosphere and deliver seamless customer experiences in practice. It encompasses income generated from first-time customers, upsells, cross-sells and new product or service launches.

Product 135

Product Contract Drivers/motivators SQL 135

Martech

FEBRUARY 21, 2025

Self-service mix model: This model supports organizations desiring granular control over model specifications, focusing on data scientist adoption and complex analytics. House of brands: Designed for organizations seeking to standardize and scale their MMM approach across multiple brands, emphasizing data management and media optimization.

Finance 125

Finance Drivers/motivators Technique Contract 125

SaaStr

NOVEMBER 27, 2024

Its product provides software to spas and salons but it’s not new (the first salon software came out in the 80s), and neither is a lot of the vertical software getting hot today. But what has changed in the last five years is that you have all now embedded financial services (Stripe, etc.) 10-12 products make Toast work.

Appointment 103

Appointment Contract Commission Niche 103

Martech

FEBRUARY 7, 2025

Contract timing My team once negotiated a contract with a new vendor where timing was critical. By collaborating with our procurement team, we negotiated a delayed contract start date while signing in time to secure the incentives. It also signaled that we valued them as partners.

Contract 112

Contract Non-Profits Hospitality Negotiate 112

Martech

NOVEMBER 19, 2024

A forced sale of the Chrome browser and limits on Google’s product connections could change how your ads are delivered, measured and optimized. Ban exclusive search contracts. The proposed remedies target Google’s ability to cross-promote its products and services, which officials argue has stifled competition.

Cross-sell 78

Cross-sell Legal Contract Sales 78

Martech

DECEMBER 6, 2024

Where martech fits in the organization As a martech practitioner, I have sat in marketing, IT and on a product team. Since martech practitioners who sit in marketing are close to the stakeholders who fund projects and platforms, they are in a good place to work with procurement starting, renewing and sunsetting contracts.

Technology 117

Technology Technology Legal Contract 117

SaaStr

APRIL 2, 2025

So Freshworks started off as a low-end Zendesk competitor (Freshdesk), but relatively early expanded into a whole suite of related products for service and support, and most of its growth today is fueled by its lower-end competitor to ServiceNow, it’s “EX” products.

Drivers/motivators 104

Drivers/motivators Contract B2B Growth 104

Sales Pop!

NOVEMBER 5, 2021

There are now several Cloud providers available, in addition to Amazon Web Services (AWS). We had tremendous failover services, load balancing, and backup systems. We needed multiple contracts with hardware and software vendors. At the time, there were very few providers of that kind of service. Why have we done so?

Pipeline 246

Pipeline CRM Territory Contract 246

SaaStr

DECEMBER 11, 2024

AI-powered Customer Onboarding and Customer Support We’re seeing a lot of companies using either AI tools they built themselves or through 3rd-party AI SaaS vendors have success helping users understand a new behavior or use a product for the first time. This is where AI can come in.

B2B 113

B2B Contract Negotiate Legal 113

Hubspot

SEPTEMBER 6, 2024

Even when talks progress all the way to a signed contract, they will never be as engaged as they were in that initial moment when a problem arose and curiosity about your solution struck. No matter how compelling your product or service, each closed deal could be preceded by a dozen or more that never result in new business.

Closing 80

Closing Contract Technique Sales 80

SaaStr

JANUARY 11, 2024

So somehow, “Product Led Growth” became a seemingly magic savior for many struggling SaaS companies. It will make your product better and easier to use, if nothing else. But with everyone discussing PLG, there just isn’t enough discussion in B2B of Product-Led Retention. Make your product self-deployable.

Product 127

Product Growth B2C B2B 127

Salesforce

NOVEMBER 21, 2023

Field service can help drive revenue growth by selling to your existing customers, also called upselling or cross-selling. But the question is, how can you reach this audience at the right time, with the right message, in a way that doesn’t make them feel like they’re being sold to during a service visit?

Service 105

Service Growth Cross-sell Appointment 105

Salesforce

MARCH 13, 2025

Let’s say you’re launching a new product. The total addressable market, or TAM, refers to the total number of customers who could possibly use your product or service. This makes TAM a valuable tool in sizing up new features and products. SAM stands for serviceable addressable market.

Minimum Viable Product 100

Minimum Viable Product Strategic planning Territory E-commerce 100

Sales Gravy

FEBRUARY 4, 2025

Recognize the Real-World Obstacles Whether your customer has to bid on government contracts, secure large client projects, or get internal buy-in from multiple stakeholders, their success dictates your sale. Your product or service is secondaryimportant, but not top of mind until theyre assured of a win.

Sell 72

Sell Customers Contract Construction 72

Salesforce

OCTOBER 14, 2024

Agentforce represents a quantum leap in AI automation for customer service, sales, marketing, commerce, and more. Imagine researching a company or a product online using web search, and combining that with internal knowledge about the company’s rules and policies, and then taking an action in the form of an email summary to a contact.

Engineering 128

Engineering Represent CRM Follow-up 128

Hubspot

AUGUST 27, 2024

As a former salesperson in hyper-competitive industries like tech, telecommunications, and media, I’ve seen firsthand the importance of getting your product and service pricing approach right. A well-crafted AI-powered pricing strategy helps companies to be competitive in their target market. Up to 40% decrease in promotional spend.

Price 72

Price Profit margin Contract Retail 72

Martech

OCTOBER 15, 2024

But hard-won trust gained through marketing efforts can be easily lost if your marketing doesn’t align with the reality of your service or product. And even if your product is as amazing as your marketing purports, if your customer experience is poor, your buyers will lose trust in your brand.

Customers 128

Customers Intrinsic Trust Drivers/motivators 128

Martech

APRIL 17, 2025

For organizations looking to grow their customer base and retain existing clients, demonstrating value beyond product features is no longer optional; it’s essential. True differentiation lies in showing how a product’s unique strengths translate into tangible value. B2B marketing leaders play a pivotal role in this shift.

B2B 113

B2B Growth Customers Drivers/motivators 113

SaaStr

OCTOBER 23, 2024

So at BILL’s scale, you have to put programs into place across the company to connect employees to customers, to help you focus on all the different stakeholders vs just the contract signer. “I will go into any roadmap discussion and I will be talking about the product. BILL’s network members are also suppliers.

Customers 123

Customers Networking UX Engineering 123

Iannarino

JULY 19, 2021

Having established that your company was a perfect fit for the prospective client, the next step is to inform your prospective client about your products or services. At this point, you may or may not need to provide a presentation, but you will eventually have to provide your client with a proposal and a contract. Our Solution.

Conversion 334

Conversion Clients Sales Presentation 334

Search Engine Land

JULY 22, 2024

The ability to share specific products is limited as you only have so many videos that can be filmed and placements to publish without chasing fans away. This includes furniture, made-to-order gifts and print-on-demand products. With fewer days until free shipping and time to publish, now is the time to line up the lists.

Niche 98

Niche Retail Promote Follow-up 98

Sales Pop!

NOVEMBER 18, 2022

I love the Clement Stone quote – “You are a product of your environment. But I’m suggesting that we all stop and, in the interest of time, conduct concise team brainstorming events that can be just as productive. Service Structure and Deployment. How about your delivery assets – products, services and people?

Real Estate 231

Real Estate Healthcare Government Objectives and Key Results 231

Sales Pop!

AUGUST 20, 2022

Recently, I had a planning session with a CSO from an HR services firm that had just landed their first large client, a Fortune 500 pharmaceutical company. In short, Organic Growth is going deep and wide in both the account and in your product/service portfolio. There are others, of course, but I see these as the most powerful.

Growth 245

Growth Pharmaceutical Contact Referrals 245

SaaStr

MARCH 23, 2025

Their product is generating an impressive 45% of developers’ code on average. Beyond their code assistant, they’ve developed Windsurf AI, an agentic IDE allowing non-technical users to build applications – accelerating productivity even further. The 5 Key Elements of Codeium’s GTM Scaling Playbook 1.

GTM 89

GTM Territory Pipeline Growth 89

Sales Pop!

AUGUST 24, 2021

Since you are a product of your environment, choose the environment that best develops you toward your objective”. But in the interest of time, rapid sales team brainstorming events can be just as productive. Service Structure and Deployment. How about your delivery assets – products, services, and people?

Transportation 229

Transportation Real Estate Healthcare Government 229

Martech

FEBRUARY 10, 2025

Smart contracts: Self-executing contracts with the terms of the agreement directly written into code, allowing for automated and trustless transactions. Decentralized finance (DeFi): Financial services that operate on blockchain technology, allowing users to engage in lending, borrowing, and trading without traditional intermediaries.

Technology 128

Technology Technology Contract Government 128

Salesforce

FEBRUARY 14, 2024

Are your service agents drowning in mundane daily tasks? Then your business might be a good candidate for customer service automation. Customer service automation isn’t a switch you simply flip. Our guide reveals how high-performing service orgs make it happen. That’s where a service workflow process map comes in.

Service 98

Service Customers Contract Legal 98

Iannarino

MARCH 2, 2023

The good news is, by helping your buyer with problems related to making a purchase decision and implementing change, you increase your chances of solving the other problems that cause a prospective client to buy your product or service. The last time the company made a significant change was almost 11 years ago.

B2B 286

B2B Contact Clients Entertainment 286

Veloxy

JUNE 21, 2021

If you sell IT services, your cold calls could and should be different than a financial services consultant. A great way to do this is by coming up with three common problems your customers experience that your product or service can help with. You need to find/create the need and present a clear solution. Close the Sale.

Cold Call 298

Cold Call Objectives and Key Results Pitch Follow-up 298