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How tariffs impact retail sales and ad spending, and why 2025 might be different

Martech

News about tariffs is inescapable this week as concerns about retail spending mount. retail spending in 2025 were generally aligned around mid-single-digit growth despite the impact of tariffs. This week, the National Retail Federation (NRF) forecast that 2025 retail sales will grow between 2.7% over 2024 to between $5.42

Retail 120
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Oracle enhances its Unity CDP offering

Martech

A novel development, however, is the incorporation of data from back office sources including finance, contracts, product usage and supply chain. In addition, enhancements to Oracle’s revenue transformation solution include: Unified CPQ, contracts, and order management helping to organize and execute complex sales agreements.

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How to identify high-churn personas in B2B and mitigate their risk

Martech

Retention.com helps online retailers using Shopify re-engage lapsed audiences and abandoned shopping carts. That means there’s an increased likelihood of terminating the contract because the tool is no longer needed and/or its champion is gone. Flexible contract terms and proactive support can help too.

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2024 holiday marketing: Top SEO and PPC tips for a short shopping season

Search Engine Land

Christmas and Hannukah are on Wednesdays, eliminating the ease of shopping retail over the weekend for last-minute gifts. Keep your data feeds up-to-date, submit them to s earch engines like Google , ensure they’re working, and make sure local retail locations are doing the same. E-gifts and gift cards may be in demand.

Niche 98
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SaaStr on 20VC This Week: Why 40% Cloud Adoption Marks the End of Easy Growth. And Why the AI Budget War is Just Getting Started

SaaStr

Here’s what we’re seeing: In Contact Centers : AI is replacing 40-50% of human agents, but Average Contract Value (ACV) is only increasing by 50%. first-day gains, but some are being classified as “meme stocks,” suggesting retail investor FOMO is distorting traditional IPO pricing mechanisms and market signals.

Growth 101
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How to Implement an AI Pricing Strategy, and Why You Should

Hubspot

This agility benefits companies in fast-paced industries (think ride-sharing, retail, utilities, and automotive), where market conditions can shift rapidly. Gain a Competitive Edge with an AI Pricing Strategy AI-driven dynamic pricing is a great way to maximize your profitability in industries like retail, SaaS, and manufacturing.

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Stop and Take a Look Around….Now

Sales Pop!

How about traditional retail? And what of the impact of virtual alliance, channel and delivery partnering and the streamlining of contract vehicles? What about Healthcare and Big Pharma? What shifts have the long tails of the pandemic caused? What about the public sector and increases in government funding to serve the greater good?