PandaDoc

MARCH 13, 2025

As these relationships deepen, partnering companies will often agree on contracted pricing, a pre-negotiated price structure that applies over a defined period. Contracted deals ensure that pricing is more predictable, consistent, and transparent between buyers and sellers. What is contracted pricing?

Contract 52

Contract Price Negotiate Non-Profits 52

Martech

OCTOBER 15, 2024

Understanding capability assessment and tool procurement Once marketers understand how customer data flows through various martech platforms and develop a strategic view of how these platforms work together, they can effectively evaluate the capabilities of different tools and guide companies through the right procurement process.

Contract 114

Contract Negotiate Strategize Technology 114

Search Engine Land

AUGUST 5, 2024

Expertly documenting your strategy could be the difference between getting more budget or a canceled contract. Keeping those two questions in mind means you should convey enough strategic insight upfront for your leadership while going into specifics for your implementers.

Objectives and Key Results 85

Objectives and Key Results Clients Strategize Contract 85

Salesforce

MARCH 13, 2025

Finding it can guide your strategic plans, help you prioritize opportunities, and keep all your teams on the same page. How to calculate TAM Common challenges in TAM calculation and how to avoid them How to use TAM in strategic planning What is total addressable market (TAM)?

Minimum Viable Product 100

Minimum Viable Product Strategic planning Territory E-commerce 100

RingDNA

JUNE 15, 2025

Even a major B2C purchase, such as a new car, for example, is tiny compared to the capital that changes hands monthly in large B2B enterprise software or services businesses, where contracts are routinely in the six or seven figures. Not exactly the pinnacle of strategic selling. He felt that it put the clients at ease.

B2C 62

B2C B2B Contract Objection handling 62

Search Engine Land

JULY 22, 2024

Reserve the following now, get contracts with partners signed and get budgets approved as soon as possible: Influencer dates for promotions and products in their hands. Most of the year, a good affiliate manager works on building evergreen content that brings top-funnel traffic to the site. This year’s space is limited.

Niche 98

Niche Retail Promote Follow-up 98

Search Engine Land

JULY 25, 2024

But when defending our retainer or contract renewal, businesses want to know how their SEO spend will tangibly impact the bottom line. Optimizing your budget and being strategic about your priorities is essential. That’s great. Customers’ spending habits often change, and you may have to go against your instincts.

Campaign 108

Campaign Objectives and Key Results Price Finance 108

SaaStr

JULY 1, 2025

It spans marketing attribution, lead scoring, outbound sequencing, meeting booking, discovery calls, proposal generation, contract negotiation, and post-sale expansion. Sales Requires End-to-End Solutions, Not Point Tools The Challenge : Code generation is elegant in its simplicity—input code request, output working code. Sales is messier.

Territory 86

Territory CRM Negotiate Relationship building 86

Martech

JULY 15, 2024

While marketers frequently focus on executing immediate projects, their technology ecosystem’s long-term health and effectiveness require ongoing attention and strategic development. Contract When does the contract end? How much time is needed to decide how to renew or retire a contract? What does it do?

Contract 121

Contract UX Technology Technology 121

PandaDoc

OCTOBER 15, 2024

Key Features: Workflow automation : set up who is on your team, what their role is, and hook integrations with your CRM, proposal management system, and contract management software. Professional services : consulting firms and other large, complex professional services with many moving parts in the contract process.

Legal 52

Legal Contract Cross-sell Finance 52

PandaDoc

MAY 2, 2025

When buyers see that committing to a larger quantity or a longer-term contract earns them a better price, theyre more likely to scale up their purchase. You can structure your pricing to reflect discounts for higher quantities, longer contracts, or multi-product purchases all without adding confusion or extra steps for the customer.

Price 52

Price Drivers/motivators Legal Contract 52

SaaStr

JULY 5, 2025

Go Ultra-Vertical When Everyone Says Go Horizontal – The Strategic Why The Contrarian Mindset Peter’s origin story: “I never liked to follow the herd. ” This contrarian nature became Veeva’s strategic advantage. I literally told my parents in first grade ‘I don’t want to learn how to read.

E-commerce 95

E-commerce Price Pharmaceutical CRM 95

Hubspot

JANUARY 14, 2025

When it comes to B2B sales, relationships, strategic alignment, and trust determine the success of everything, from initial prospecting to long-term client retention. Instead, they should be recognized as strategic thinkers, relationship builders, and growth drivers. Sales champions take crushing it to a whole new level.

Negotiate 78

Negotiate Cross-sell Drivers/motivators Strategize 78

Hubspot

JUNE 16, 2025

Maintained a 90% client retention rate, securing $1M in contract renewals.’ Instead of generic inquiries, dig into specifics that showcase your strategic mindset like: What does your top performer do differently than everyone else? Don‘t just say you’re great at building relationships — prove it with numbers.

Objectives and Key Results 50

Objectives and Key Results Pitch Sales Follow-up 50

Heinz Marketing

JUNE 25, 2025

Track revenue from: Contract renewals with increased seats or usage Cross-sell of new products/modules Upsell to higher pricing tiers Tie this to marketing-influenced activity (ABM, content, campaigns targeting existing customers). usage, onboarding status) Strategic metrics: Quarterly (e.g., How often should I review CLG metrics?

B2B 91

B2B Cross-sell Referrals Drivers/motivators 91

Martech

JUNE 26, 2025

While AI enables scale and efficiency, it often sidelines marketing’s strategic role and compromises customer experience, especially in enterprise settings where automated outreach can do lasting damage. Marketing should have stepped into a larger strategic role as revenue movements evolved. Marketing must design the system.”

GTM 106

GTM Strategize Pipeline Engineering 106

PandaDoc

MARCH 27, 2025

Another example: Say youre already utilizing PandaDoc for contract management , allowing you to create, manage, and sign contracts digitally and all in one place. You might also benefit from a complementary solution like CPQ software , which can help make your quoting process seamless.

Cross-sell 52

Cross-sell Sell Customers Legal 52

Salesforce

NOVEMBER 15, 2024

They identify potential customers, present product or service offerings, negotiate contracts, and ensure customer satisfaction. They collaborate with partners to promote and distribute products, negotiate contracts, and provide support, ultimately maximizing sales opportunities and revenue for the organization.

Tradeshows 52

Tradeshows Drivers/motivators Territory Negotiate 52

Highspot

JULY 3, 2025

Think deals tied to software subscriptions that require annual or multi-year contracts.) Modern B2B sales enablement is a strategic, collaborative discipline designed to equip customer-facing teams with the resources, skills, and insights needed to engage buyers effectively and drive predictable revenue growth.

B2B 52

B2B GTM Objectives and Key Results Sales 52

SaaStr

OCTOBER 23, 2024

So at BILL’s scale, you have to put programs into place across the company to connect employees to customers, to help you focus on all the different stakeholders vs just the contract signer. “It does start at the top,” René explained. “I will go into any roadmap discussion and I will be talking about the product.

Customers 123

Customers Networking UX Engineering 123

Martech

FEBRUARY 21, 2025

If youre evaluating and selecting a marketing mix model solution, make sure to: Engage stakeholders across marketing, finance, data management, supply chain and executive partners to document data and output requirements, securing enterprise-wide buy-in before contract execution.

Finance 123

Finance Drivers/motivators Technique Contract 123

Hubspot

NOVEMBER 12, 2024

In the end, it became one of the biggest contracts we had ever secured at that time. "As In one case, this approach reengaged a prospect who had gone silent for three months, leading to a signed contract within two weeks. A gentle approach and the option to end the conversation often encourage a response. “In

Prospecting 81

Prospecting Contract Follow-up Pitch 81

RingDNA

APRIL 11, 2025

More successful reps might be more strategic about when they dial prospects. Opportunity stage one could indicate interest from a marketing manager (influencer), opportunities could move to stage two after a meeting with a C-level executive (decision maker) and stage three after finalizing the details of a contract/service-level agreement.

Quota 62

Quota Sales Pipeline Contact 62

PandaDoc

APRIL 28, 2025

CPQ offers an opportunity to develop strategic pricing for your business that is now super easy to implement, reducing manual errors and giving time back to your reps to focus on revenue-generating activities.

Price 52

Price CRM Customer Relationship Management Sales 52

PandaDoc

JUNE 2, 2025

Using this information, reps can plan ahead, anticipate obstacles, and try to push deals forward in a more strategic way. Elongated deals are common, with sales cycles that may last for months before the contracts are finally signed. High-cost contracts and long sales cycles. The problem? This is often a time-consuming exercise.

Objectives and Key Results 52

Objectives and Key Results Sales Legal Finance 52

Martech

SEPTEMBER 26, 2024

In a time when one viral tweet can make or break a brand, having a strategic PR approach cannot be overstated. To encourage open communication, ensure a strong non-disclosure agreement remains in effect even after the contract ends. Hiding or misrepresenting details from them will lead to bigger problems with journalists later.

Territory 135

Territory Contact Pitch Networking 135

SaaStr

JULY 7, 2025

higher average contract values Why they choose SaaStr sponsors: When the world’s top SaaS executives need solutions, they turn to companies that demonstrate thought leadership in their trusted community. .” Documented Performance: 675% ROI on their total event investment $2.7M The lead quality justified every dollar spent.”

Pipeline 85

Pipeline CTR Contract Strategize 85

PandaDoc

MARCH 25, 2025

Your team spends days manually creating proposals, tracking contracts, and managing documents while large enterprises use automated systems that zoom through these tasks in minutes. Smaller teams with heavier workloads Enterprise teams have dedicated proposal writers, contract specialists, and sales engineers. The result?

E-commerce 52

E-commerce Contract Legal Price 52

PandaDoc

JULY 23, 2025

Aligning the strategic component can help smaller teams stay organized and assist larger organizations with managing complex customer journeys and relationships. A CRM may continue valuable information but, without strategic guidance and coordination, teams never utilize it to its full potential. Who needs it and why?

CRM 52

CRM Customers Objectives and Key Results Strategize 52

PandaDoc

MARCH 25, 2025

This means you will be working with a technical buyer who will handle the implementation, a financial buyer who wants to only know contracting details and the why, and an end user who only cares about the how. When creating enterprise contracts, I have sat down for upwards of 45 minutes just double-checking the math on the many line items.

Objectives and Key Results 52

Objectives and Key Results Contract Legal Sales 52

Sales Hacker

JANUARY 14, 2025

And While this might not seem new, in an environment where it is tougher and tougher to get net new [00:09:00] contracts and customers in the door, it is great to see folks finally give the customer the support and attention that they deserve. And I think it will be critical for growth in 2025 and beyond.

GTM 107

GTM Growth B2B Pipeline 107

SaaStr

JULY 14, 2025

higher average contract values than industry standard The exclusivity factor : When the world’s top B2B executives evaluate solutions, they turn to companies that demonstrate thought leadership within their trusted professional community.

Relationship building 73

Relationship building B2B Pipeline Trust 73

Salesforce

SEPTEMBER 10, 2024

When used strategically, AI-powered upselling and cross-selling can transform your contact center into a sales powerhouse. For instance, if a customer frequently orders a particular part or service, AI can proactively suggest reordering or scheduling maintenance before the customer runs out or experiences a service disruption.

Service 69

Service Customers Cross-sell Contact 69

SaaStr

MARCH 13, 2025

Successful companies are running three motions simultaneously: Bottom-up developer adoption Top-down enterprise engagement Strategic partnerships And they’re doing it from Day 1, not sequentially like in traditional SaaS. Contract Length Progression: Are you seeing movement from 3 to 6 to 12-month contracts?

Growth 109

Growth Strategic partnership Contract GTM 109

SaaStr

JANUARY 15, 2025

Let customers start a free trial instantly, but use that trial strategically: “We’re really using it as a way to witness the behavior of the customer… Where do they go first? Ditch Long-Term Contracts So how does Mangomint maintain 110% NRR without any traditional sales contracts? Mangomint’s approach?

Contract 109

Contract Sales Cold Call Niche 109

Hubspot

APRIL 23, 2025

That was the first time I really understood what a joint venture is a strategic partnership where two businesses combine strengths while staying independent. Every joint venture is built on a contract that spells out how things work. I like to think of a strategic alliance as teaming up without tying the knot. His answer?

X-functional 57

X-functional Manufacturing Non-Profits Government 57

Hubspot

APRIL 9, 2025

Its the person thats leading the charge strategically. The Basics Managing partners are actually owners of their business (usually LLCs or partnerships), while CEOs are appointed by boards of directors to oversee a corporations strategic direction. They oversee operations, hiring, strategic growth, and decision-making.

Strategize 46

Strategize Legal Finance Growth 46