Search Engine Land

JUNE 26, 2023

Advertisers were shown how to improve their YouTube marketing strategies with cost-efficient, high-impact, tried and tested methodologies at SMX Advanced. The secret to creating high-reach, low-cost environments and making campaigns more effective lies within four specific variables, according to digital advertising expert Corey Henke.

High impact 84

High impact Objectives and Key Results Campaign Launch 84

Sales Hacker

JUNE 30, 2020

Habits that create high-impact behaviors [17:25]. The lowdown on high-impact habit virtual masterclasses [35:08]. And we’re going to hear what is that one habit in the conversation that follows. So it’s a great conversation. For better or worse LinkedIn has the product that you need.

High impact 104

High impact Meeting Drivers/motivators Conversion 104

Search Engine Land

SEPTEMBER 17, 2024

Why it matters : The holiday season is crucial for retailers, and Meta’s new tools are designed to help you cut through the noise, drive sales both online and in-store, and create personalized, high-impact ads that meet shoppers where they are. Key details.

Retail 89

Retail High impact Campaign Promote 89

Partners in Excellence

DECEMBER 31, 2024

One of the key strategies for very early stage companies, for new product developers, or lean practitioners, is the concept of the “Minimum Viable Product.” ” It’s a very customer centric approach in launching new products. Companies like AirBnB, Zappos, Uber.

Minimum Viable Product 127

Minimum Viable Product Pipeline GTM Drivers/motivators 127

Martech

AUGUST 8, 2024

As these ecosystems grow bloated and more complex, challenges related to integration, utilization and ROI compound, becoming significant blockers to productivity. Performance metrics: Evaluate each tool’s effectiveness based on key performance indicators (KPIs) such as lead generation, conversion rates and customer engagement.

Objectives and Key Results 123

Objectives and Key Results Strategize Technology Technology 123

Partners in Excellence

JANUARY 22, 2025

We all have been the subject of the most horrible LLM generated emails, social media conversations, AI generated posts. So what does this mean as we look to leverage these tools with greatest impact? Not just in our products, but in our customers, their businesses, and how they recognize the problems we solve.

Manufacturing 124

Manufacturing Engineering Technology Technology 124

Heinz Marketing

JULY 19, 2024

Drift : For AI-powered chatbots and conversational marketing. By implementing an AI-powered data analytics tool like Tableau , they were able to derive actionable insights quickly, leading to a 30% increase in lead generation and a 25% boost in sales conversions within six months. Hootsuite : For social media scheduling and analytics.

Strategize 114

Strategize B2B Lead generation Objectives and Key Results 114

Sales Hacker

NOVEMBER 15, 2024

Product : HG Insights. Reflection exercises: After every call, have reps summarize the conversation and identify key takeaways without relying solely on AI-generated notes. Product-Channel Fit (PCF): Finding the right growth strategy for your product. PCF is about focusing on 1 or 2 high-impact channels.

GTM 113

GTM Cold Call Strategic partnership Follow-up 113

Search Engine Land

AUGUST 3, 2023

Learn from experts on how you can leverage actionable insights for product development and set new standards for customer-centric innovation. Register and attend “Build High-Impact Customer Experiences with Actionable Consumer Insights,” presented by Disqo. Click here to view more Search Engine Land webinars.

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High impact Customers Engineering Presentation 77

Partners in Excellence

OCTOBER 6, 2022

We can nod our heads in acknowledgment, but then we respond in our language… We speak the language of our products, our companies, and how great we are. We know our products might be able to solve their problems, but the language we express this is the language of features, functions, feeds, and speeds. We changed the language.

Conversion 123

Conversion Customers Construction Drivers/motivators 123

Search Engine Land

SEPTEMBER 24, 2024

This article explores the various ad formats available on Reddit, from basic promoted posts to high-impact takeovers. Because of this, the platform has become a space where candid product and solution recommendations can be found for nearly anything you can think of. The different ad formats available. Why advertise on Reddit?

X-functional 85

X-functional Niche Promote Represent 85

Search Engine Land

SEPTEMBER 27, 2024

AI can significantly streamline SEO tasks, freeing time to focus on high-impact strategies. However, with new AI tools constantly emerging, it can be overwhelming to know which ones truly enhance productivity and which may complicate things. If you want to create more impactful content, MarketMuse is a must-have tool.

Engineering 119

Engineering Start-ups High impact Follow-up 119

ClickFunnels

JULY 21, 2021

Obviously, an elevator pitch is effective if it achieves the salesperson’s desired result: conversion. And while every salesperson’s goal will be a little different — as well as every product’s, service’s, and business’ — there are many similarities between the elevator pitches that work and the ones that don’t. High-Impact.

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Pitch Appointment E-commerce Real Estate 246

Sales Hacker

DECEMBER 20, 2018

To consistently perform, sales leaders need to master the science of sales productivity. What is Sales Productivity? Sales productivity is all about maximizing time spent on the most critical sales rep activities (prospecting, client meetings, networking) and minimizing the resources needed to accomplish them (i.e.

Product 110

Product Tradeshows Appointment CRM 110

Sales Pop!

MAY 26, 2023

The goal of sales enablement is to improve the productivity, efficiency, and effectiveness of the sales team, by providing them with the necessary resources to engage and convert prospects into customers. By doing so, they can improve their sales team’s productivity and effectiveness, ultimately leading to increased sales revenue.

Objectives and Key Results 243

Objectives and Key Results Cross-sell Sales Strategize 243

Search Engine Land

JULY 29, 2024

Learn how to: Streamline your workflow: Reduce manual tasks and focus on high-impact activities. Improve sales productivity: Align marketing and sales for maximum impact. Personalize your messaging: Deliver targeted content to the right audience at the right time.

High impact 76

High impact Launch Prospecting Product 76

Hubspot

NOVEMBER 25, 2019

Ecommerce is the ultimate optimization puzzle -- from individual product pages to filtering mechanisms to your checkout sequence, every choice you make has the potential to have a massive impact on the sale of a given product. Here, let's explore what ecommerce conversion rates are, why they matter, and how to raise yours.

Conversion 100

Conversion Angle Agriculture User Experience 100

Martech

DECEMBER 6, 2024

Let’s examine how AI can amplify your creativity and productivity and aid the human insight and strategic thinking of exceptional marketing. This includes expanding initial AI efforts, finding high-impact use cases, training teams, and managing organizational change. Creating engaging imagery. His humility.

Angle 130

Angle Objectives and Key Results Education Strategize 130

Partners in Excellence

FEBRUARY 2, 2022

First, while I believe there is huge potential with conversational intelligence, I have to confess a lot of cynicism in how it is sold and used today. Sometimes, I tend to think conversational intelligence is an oxymoron. But I had a brain fart in thinking about conversational intelligence.

Conversion 71

Conversion High impact Gaming Meeting 71

Partners in Excellence

MAY 21, 2025

We get recommendations for how we leverage these insights in our conversations. Do we understand how to engage the customer in a conversation? Do we understand why these are important to the conversation? Can we even carry on a conversation, other than getting answers/responses from the person we are talking to.

High impact 62

High impact Conversion Start-ups Presentation 62

Partners in Excellence

NOVEMBER 29, 2023

I’ve noticed a huge gap in how we equip and train our sellers, how we help them engage our customers in high impact conversations that focus on them and their problems, not pitching our projects. We want to—we need to—have high impact conversations with our prospects and customer.

High impact 146

High impact Pitch Conversion Prospecting 146

Partners in Excellence

JULY 25, 2024

We have tools and technology that “equip” us for conversations with our customers. The problem is, these are the starting points to a conversation. And if they work, as we would hope they work, can we carry on the conversation? These conversations precede any conversation about how we might help them.

Conversion 77

Conversion High impact Technology Technology 77

Heinz Marketing

APRIL 30, 2025

For instance, AI-driven lead scoring can improve conversion rates by up to 50%. By embracing AI thoughtfully and starting with manageable, high-impact projects, SMBs can punch above their weight by streamlining operations, delivering more personalized customer experiences, and making smarter, faster decisions.

Strategize 81

Strategize Sales Technology Technology 81

Highspot

OCTOBER 29, 2024

In fact, 65% of high-impact sales organizations (75% or more of reps achieving quota) report that sales managers spend 20% or more time coaching. From generative AI to conversational intelligence, AI is reshaping how sales managers provide coaching to improve sales performance and increase win rates. What is AI Sales Coaching?

Objectives and Key Results 64

Objectives and Key Results Sales Pitch Objection handling 64

Partners in Excellence

OCTOBER 2, 2024

Or what if, through conducting high impact meetings, we reduce the number of meetings we need to win deals? In the process, we were both far more productive, but customers welcomed this because they were accomplishing more. But to qualify for a high impact meeting, we have very specific goals.

Meeting 139

Meeting High impact Quota Gaming 139

SaaStr

JUNE 4, 2021

The critical role of product managers and ways to utilize them effectively. How many of you guys’ product rely on the highly functioning engineering team? Helping the engineering teams run smoothly and being super productive thanks to mentoring. So then after that, what we did is we built the first alpha of our products.

Product 128

Product Customers Sell Engineering 128

Hubspot

JUNE 5, 2023

For example, he calls out that emotions can impact a buyer’s perception of value and their willingness to take risks. In B2B sales, closing a deal requires that your buyer(s) recognize the value your product or service delivers. The approach consists of four steps that will help emotions seep into your sales conversations.

Service 88

Service Conversion Objectives and Key Results High impact 88

Partners in Excellence

AUGUST 26, 2024

Most of “modern outreach,” is a variant of two approaches: “This is what our product does, buy my product……,” alternatively called the sledgehammer approach. “Customers like you have this problem, buy my product… ,” a gentler version of the sledgehammer approach.

High impact 139

High impact Growth Prospecting Trust 139

ConversionXL

JUNE 10, 2020

You’ve spent hundreds of hours perfecting your product and countless meetings defining your brand. Before you go back to the drawing board, reconsider your product positioning. Taken together, the messaging, pricing, features, branding, partners, and customers create context and set the scene for the product. Zen Proverb.

Product 80

Product E-commerce Price Service 80

Partners in Excellence

NOVEMBER 29, 2017

It must be that time of year, but recently I’ve gotten a number of queries from thoughtful executives: “Dave, we need to transform the way we sell from product to solution selling……” That statement is always a little confusing to me, naturally I ask, “What does that mean and why do you want to change?”

Product 65

Product Sell Pitch Up-sell 65

Partners in Excellence

OCTOBER 29, 2021

Sadly, this form of questioning seems to dominate too many conversations. As sellers, too often our “discovery” process really focuses on giving the opportunity to pitch our products. Customers recognize the manipulation, they know they aren’t learning anything in the conversation. People recognize it.

Legal 155

Legal High impact Pitch Conversion 155

Cerebral Selling

OCTOBER 7, 2024

message, send them an article, white paper, or even a book that’s relevant to their business, a challenge they’re likely experiencing, or a recent conversation you had with them. The key here is that the content you share should ideally be arms-length from your company, brand, or product and add legitimate value.

Pitch 181

Pitch Sports Up-sell Prospecting 181

Search Engine Land

AUGUST 23, 2024

System issues typically need to be addressed at the product or business leadership level, which means securing prioritization from higher-ups. Similarly, optimizing meta tags for product pages typically has a more direct link to revenue than optimizing the meta tags for an ebook page. Will it have a high impact?

X-functional 67

X-functional Objectives and Key Results Engineering High impact 67

Salesforce

JANUARY 17, 2025

Whether its lowering the rate of product returns or reducing the cost of service cases, the effectiveness of commerce operations depends on keeping an eye on the ledger. Anyone running a commerce business needs to be concerned with driving conversions. so Agentforce can put its product data, business data and third party data to work.

Growth 52

Growth High impact Repeat business Promote 52

ConversionXL

OCTOBER 23, 2015

That’s where qualitative conversion research comes into play. Despite optimizing your lead gen form, which you suspect is the problem, you’re not seeing a major increase in conversions. You simply ask, “What prevented you from buying Product S?” Conversion research, qualitative or quantitative, is vital. What gives?

UX 122

UX Objectives and Key Results Conversion High impact 122

Partners in Excellence

APRIL 17, 2024

We are trying to get our customers to change from the current products or services they are using, to our products and services. We want the customer to recognize and exploit a new opportunity, which mandates the use of our products and services. Without some sort of change, we never get a purchase order.

High impact 143

High impact Service Conversion Growth 143

Sales Pop!

JANUARY 25, 2023

Ever wanted to buy a product and was just a little bit unsure but in the end, bought it anyways? What urged you to buy that product? Lots of businesses have been using social proof to encourage their target audience to buy their products. So it’s important to make reviews and testimonials for your products available.

Sales 130

Sales Promote High impact Follow-up 130