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3 high-impact email automations you need to drive revenue

Martech

Here are the three email automations proven to deliver immediate revenue gains, each capable of significantly lifting conversions and directly impacting your bottom line. Welcome emails generate 320% more revenue per email than promotional ones. Time-sensitive promotional offers.

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How to transform your website into a continuous marketing powerhouse

Martech

Here’s why a strong digital presence is indispensable: Strategic engagement : A website that strategically engages visitors with personalized experiences enhances customer loyalty and drives conversions.

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Your Dashboards Are Useless, What Are Your 5 KPI's? Posted on January, 2025

Partners in Excellence

It seems like the current fashion promoted by guru’s is, “We can measure everything, put it on our dashboards, and just sit back and turn the dials… ” But too often, they fail to identify the real issues and the real performance levers. We have a very specific definition of a high impact conversation).

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4 Reddit ad formats you need to know

Search Engine Land

This article explores the various ad formats available on Reddit, from basic promoted posts to high-impact takeovers. Promoted posts These are Reddit’s primary ad formats for beginners. Think of them like a promoted in-feed post on Meta or a Sponsored Content ad on LinkedIn. Best practices for each format.

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Meta gives advertisers new ad tools ahead of holidays

Search Engine Land

Why it matters : The holiday season is crucial for retailers, and Meta’s new tools are designed to help you cut through the noise, drive sales both online and in-store, and create personalized, high-impact ads that meet shoppers where they are. Key details.

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Outsourcing Our Thinking

Partners in Excellence

I talked about succumbing to “Just do this one thing,” or “Here is the formula/script,” and other techniques being promoted by guru’s of various types. We get recommendations for how we leverage these insights in our conversations. Do we understand how to engage the customer in a conversation?

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A co-pilot approach to genAI (with prompt examples)

Martech

This includes expanding initial AI efforts, finding high-impact use cases, training teams, and managing organizational change. Responses are credible, accurate and conversational, tailored to marketing professionals who are familiar with AI but seek practical guidance. This task is vital to my career.

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