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AI-powered martech news and releases: October 31

Martech

Conversica unveiled advanced AI agents that deliver customized, brand-aligned interactions, offer flexible conversation editing and ensure brand safety. RAD Intel introduced state-by-state functionality to its AI-powered audience insights platform, providing brands with hyper-relevant data and insights on influencers.

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The Sales Leadership Framework Behind Multiple $100MM ARR Orgs

Sales Hacker

The Sales Leadership Framework Behind Multiple $100MM ARR Orgs Whether on the podcast, a one-to-one conversation, in GTMfund’s Slack, in a digital live event… the same pattern surfaces: the best leaders develop and leverage systems. Palmyra X 004 distinguishes itself with its exceptional performance on function calling tasks.

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Global search engine AI innovations: What SEOs need to know

Search Engine Land

While ERNIE is a part of Baidu’s broader AI strategy, including applications in search, autonomous driving and cloud computing, in May 2024, Baidu disclosed that around 11% of traditional core search results were generated using AI technology. Cue:’s capabilities and success are down to the LLM behind it, HyperCLOVA X.

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GTM 126: Reverse Engineering the Founder Journey: From Scaling Twitter Ads to $650M, 20 Years Operating, and a Webflow Acquisition | Guy Yalif

Sales Hacker

Guest Speaker Links (Guy Yalif): LinkedIn: [link] Host Speaker Links (Scott Barker): LinkedIn: [link] Newsletter: thegtmnewsletter.substack.com/ Where to find GTMnow (GTMfunds media brand): Website: [link] LinkedIn: [link] Twitter/X: [link] YouTube: [link] The GTM Podcast (on all major directories): [link] Resource we Recommend: HG Insights.

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What’s the Difference Between a Cross-Sell and an Upsell?

RingDNA

If someone is buying your CRM , and you suggest adding a conversation intelligence tool to improve coaching, that’s cross-selling. During the conversation, the rep learns that the customer’s team plans to grow in the next few months. Use data to guide the conversation. That’s upselling. What is Cross-Selling?

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Data-driven decisions start with effective intake forms

Martech

With the right technology and systems, intake and data collection can become powerful strategic tools. Even if you are not tracking intake requests by prioritization level now, consider building that functionality into your intake form. Utilize technology whenever possible Start by developing your intake logic (e.g.,

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GTM 145: What Happens When a CRO Owns the Entire Customer Journey, How to Build a Unified GTM Engine | Marcy Campbell

Sales Hacker

The importance of cross-functional stream teams for accelerating GTM initiatives. No fluffjust real strategies, candid conversations, and proven results. We identify cross-functional streams of work that have dependencies cross-functionally that we need to get done. My career accelerated when I helped other people.

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