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How to choose the right marketing AI tools for real business impact

Martech

” Companies need to take a thoughtful, strategic and responsible approach to using these tools to make a real business impact and maintain brand integrity. From all-in-one tools like ChatGPT and Claude to enterprise-grade platforms with governance features and specialized point solutions, the options are vastand growing.

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What genAI means for your marketing skills

Martech

Team Expected use cases Unexpected use cases Marketing management Clear alignment with management and data use cases such as dashboards, data integration and sourcing matching their strategic and oversight role. Sales Strong fit with sales and commerce: personalization, proposals and CRM support. Low in sales and commerce.

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Improving marketing operations performance: Best of the MarTechBot

Martech

Familiarize yourself with tools such as CRM systems, marketing automation platforms (like Marketo or HubSpot), and analytics tools. Data management and analytics: Prioritize data governance to maintain data quality, integrity and privacy. Tools: Customer relationship management (CRM) software (e.g., Salesforce, HubSpot).

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11 Emerging Trends Redefining Sales Operations in 2025

RingDNA

Sales operations has evolved into a critical function for scaling revenue, optimizing sales efficiency, and driving strategic decision-making. The modern sales ops team is no longer just responsible for reporting and CRM management. That’s why high-growth companies are investing heavily in data governance.”

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AI agents offer a glimpse into a potentially simplified future

Martech

Enterprises rely on a mix of tools marketing automation, CRM, content management, analytics, CDPs and more each solving specific challenges but often overlapping in functionality. Whether you use a traditional CRM, a CDP or a data lake, all those repositories could effectively live in a unified, AI-interpreted environment.

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Highspot Announces the Strategic Enablement Framework and New Platform Innovations to Drive Revenue Performance

Highspot

The Strategic Enablement Framework is the definitive model to drive rep behavior change at scale and accelerate business growth. “With the Strategic Enablement Framework, and our technology that supports it, enablement leaders have a powerful combination to unlock rep success in any selling environment.”

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B2B Reads: Leveraging AI, How to Think Strategically, and Improving Employee Performance

Heinz Marketing

The investments include building a collaborative environment, putting your employees first, and investing in a smart, customizable CRM. She offers zero-party data, customer-centric governance, and NFTs as vital considerations for marketers who are considering utilizing Web3 in their organization. How To Think Strategically As A Leader.