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From Data to Delight: Why Hyper-Personalization Is the Future of Business

Salesforce

Abandoned cart recovery rates: Are personalized follow-ups converting cart abandoners? Track click-through rates (CTR), time spent on tailored content, and interactions with dynamic features like recommendations. Build Your First Agent with Agentforce Create an Agentforce Service Agent to assist with recommendations and bookings.

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Data, AI and advertising: 2025 predictions

Martech

Once marketers hit the limit of return on ad spend in these channels, though, leveraging cookies (or even other identifiers) to measure their programmatic, cross-site advertising will be a challenge. Dig deeper: 5 essential priorities for marketers in 2025 Email: Business email address Sign me up! Processing.

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How to cost-effectively acquire fiber subscribers and grow efficiently

Salesforce

This can help you get a jump on sales and sign up potential customers even before breaking ground. For example, the marketing approach will differ based on whether the target is a business or a home, a health organization, or an entertainment venue. Loyalty programs can also create cross-sell and upsell opportunities.

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GTM 139: AI Agents Are Changing Everything — Microsoft’s VP of AI Agents on the New Era of Work and Software | Ray Smith

Sales Hacker

Getting entire work done or processes done in the background and only bubbling up to a human when it has an exception. So it’s kind of like coming up with something based on giving it a task or a goal, it’s going to reason on a plan on how to accomplish that. tool selection. And that’s going to be dynamic.

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GTM 149: Inside Meta’s $10B Sales Playbook with Rick Kelley

Sales Hacker

You know, it was probably around 2000 when I saw the internet just absolutely blowing up. And I went to sell advertising solutions for them and I really enjoyed, you know, matching. audiences that were on Lycos, platforms to what an advertiser was looking to do sell their products. So you ask, how does a guy from Boston get to.

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GTM 142: Why Most B2B Marketing Fails (And How to Fix It) with Udi Ledergor

Sales Hacker

Sign up here: [link] GTM 142 Episode Transcript Udi Ledergor: Just focus on building a great product people love. And the founder said, well, get us lots of leads and lots of meetings and we’ll, we’ll sell to them. Like I can go bring a hundred more lookalikes if I know who we’re selling to.

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10 Outdated YouTube Marketing Tactics to Drop, According to HubSpot Video Managers

Hubspot

See, back in the day, YouTube was mainly used for teens to upload funny, entertaining videos. Focusing on selling products rather than helping your audience. While YouTube might have been a place for entertainment before, it's now also a place for people to learn new skills and conduct research. I'm aging myself, but I digress.