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How SaaS Pricing Evolves Across Different Company Stages

Sales Hacker

In this article we dive into a playbook for pricing across different stages of company growth, inspired by Geoffrey Moore’s Crossing the Chasm. It specializes in creating personalized shopping experiences for customers by leveraging machine learning and AI technologies.

Price 109
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How to align your martech COE with organizational and go-to-market goals

Martech

It might use martech to disrupt the status quo and capture market share quickly. Increase cross-sell and upsell revenue by 25%. User groups and events marketing Role: Foster community engagement through offline and online events. Product marketing Role: Define the positioning and messaging of products or services.

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Competitive Pricing: The Secret to Winning More Deals

Salesforce

Your business will have to set firm red lines that cannot be crossed, no matter how badly the sales team wants to close a deal. This approach helps prevent losing market share and allows your business to concentrate on adding value, such as improving customer service or making your product easier to use. Get your data in order.

Price 52
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Customer experience tools and strategies: 2025 Predictions

Martech

Expect more sophisticated in-store media networks that allow for cross-channel campaigns, with personalized offers appearing on digital screens as a customer walks through a store, said Megan Harbold, VP strategy and growth for omnichannel marketing platform Skai. These experiences will be powered by AI.

Customers 125
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The “AI Slow Roll” is Killing Your SaaS, Why Existential Dread is Needed Today: The Latest 20VC with Rory, Harry + Jason

SaaStr

One game is actually making people money—finding companies early, making the right bets, paying the right prices, and selling. Market Share Math: When to Hold, When to Fold For SaaS companies approaching maturity, there’s a crucial mathematical reality around market share that most founders ignore.

B2B 97
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How to Boost Team Collaboration — Through COVID-19 and Onwards

Highspot

Now, more than ever, sales and marketing share common goals — customer acquisition and retention — and must be working in true partnership to sustain their businesses. Doing so requires sales enablement — a must-have function and technology for every business navigating today’s uncertain economic landscape.

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Struggling with Sales Enablement in Your Organization? Here’s How You Can Course-Correct Today

Miller Heiman Group

As an example, if you have a business value justification or a social selling program underway, develop coaching services that allow your sales managers to coach along those lines. Don’t Let Your Sales Technology Operate on Autopilot. Don’t Let Your Sales Technology Operate on Autopilot. Use the Right Metrics to Measure Success.