Remove CTR Remove Gaming Remove Networking
article thumbnail

Level up your video game ad strategy: A guide to measuring success

Search Engine Land

In today’s digital age, video games have become a massive industry with millions of players worldwide. As the industry continues to grow, so does the competition among game developers and publishers to attract more players. However, measuring the success of video game ads can be a challenge.

Gaming 82
article thumbnail

LinkedIn Sales Mastery: How B2B Teams Close More Deals with Social Selling

RingDNA

If you’re not active on LinkedIn, you’re missing out on one of the most powerful tools for driving brand awareness, building credibility, and expanding your network. “75% Reach out to your first-degree network and make sure that they know what you do. It’s where thought leadership happens. Source: Gartner ​.

Closing 62
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Straightforward Guide to the Google Display Network

Hubspot

Millions of dollars are poured into the Google Display Network (GDN) every day. Google offers endless options for marketers to promote their products, so how is this network different? Why Use the Google Display Network? GDN, by comparison, bypasses a lot of costly competition from other networks.

article thumbnail

How Search Generative Experience works and why retrieval-augmented generation is our future

Search Engine Land

This paradigm is game-changing because, although LLMs can memorize facts, they are “information-locked” based on their training data. All three components are typically implemented using pre-trained Transformers, a type of neural network that has been shown to be very effective for natural language processing tasks.

CTR 141
article thumbnail

Why Keyword Themes +Modified Broad Match = Winning PPC Strategy

ConversionXL

Focusing on a theme restricts your impressions to people searching for that theme & focused quality ads increase the likelihood of a click – These two factors combine to lift the CTR of the keywords you’re running. According to Google, a good CTR in the search network is one that is above 1%.

CTR 114
article thumbnail

13 Essential Digital Marketing Metrics & KPIs to Measure Performance

ConversionXL

Reference, food and drink, and science industries have higher bounce rates than real estate, shopping, and gaming industries. Click-through rate (CTR) shows the relationship between the number of views and the number of clicks on an ad or in an email. Based on those figures, your CTR would be 50%. So what’s a good CTR?

CTR 105
article thumbnail

Social Media Copywriting: How to Compose Text for 5 Different Channels

Hubspot

But should you be posting identical messages to each network? And each one is built for a different style of writing, which means there’s one more thing to consider: What should the copy for each social network look like? Here’s a fun example of how the Food Network created an entire Snapchat story based on the idea of coffee.