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3 Ways the Indiana Fever Shape Their Game-Changing Fan Experience

Salesforce

When the WNBA’s Indiana Fever selected a college basketball phenom with the first pick in this year’s player draft, fan interest surged. To do this with such a rapidly increasing fan base, the Fever use trusted artificial intelligence (AI) in their customer relationship management (CRM) platform to connect with fans and keep data secure.

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Understand What Your Customer Wants When Delivering Digital Government Services

Salesforce

These interactions are increasingly moving online, along with private sector services like grocery ordering and telehealth appointments. But new Salesforce research shows that there is still room for improvement when it comes to digital service delivery in the public sector. Improve your customer experience.

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Data Does It: 4 Leaders’ Data Success With Products, Services, and Innovation

Salesforce

The trick is to be intentional, consistent, and connected, to use data to build a sensory system and grow a brain as a brand so that user interactions can be personal and cumulative and customers always feel as though they are picking up where they left off. But Mostov believes these interactions should be more nuanced and more complex.

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10 Vital Sales Discovery Questions for Evaluating Prospective Clients

Lead Fuze

Today, we’re diving headfirst into the ten sales discovery questions you’ll need to evaluate potential customers. These are the questions that get you to the core of the customer’s needs, wants, and opportunities. Sounds like some kind of corporate Indiana Jones adventure, right? So, buckle up.

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How to Begin Building Trust

Heinz Marketing

What is one of the most difficult aspects of marketing a product or service? According to Brenda Bailey-Hughes , a professor at Kelley School of business in Bloomington, Indiana, there are 3 primary types of trust, also known as trust drivers.

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Big vendor risks: Friday’s daily brief

Martech

It brings together customer data and product data, sifting through possibly thousands of SKUs, to make real-time 1:1 product recommendations, and to recommend the next best products that are shown. Advanced AI offers the promise of keeping up with the personal needs of thousands of customers.

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Episode #086: The Unique Sales Experience Pt 2 with Scott McKain

Jeff Shore

We’re told, service is the first step of the next sale. 14:01] Fourth – Customer Experience Focus. [20:02] 20:02] It’s about your customer’s why and your how. 14:01] Fourth – Customer Experience Focus. [20:02] 20:02] It’s about your customer’s why and your how. Price: (3 customer reviews).