Martech

AUGUST 5, 2024

With advanced targeting options, you can reach specific demographics, interests, and behaviors that align with your ideal customer profile. Lookalike audiences can also be effective in finding new contacts similar to your existing customers. SEO and SEM: Optimize your website and content for search engines to attract organic traffic.

B2B 127

B2B A/B testing Lead generation Objectives and Key Results 127

Salesforce

NOVEMBER 16, 2023

Marketers can plug into this by rewarding customers who share their positive experiences with the world. This is called referral marketing. Brands are increasingly tapping into the power of referral marketing, and customers like the rewards they get from being a brand advocate. Referral marketing isn’t a new concept.

Referrals 124

Referrals E-commerce Promote CRM 124

SaaStr

MAY 2, 2025

So we had another 2025 Customer Success experience the other day. When we asked for the roadmap review the Customer Success exec said Oh just go see it on our webinar later this week. At a basic level, this is what happens when Customer Success becomes part of the sales org. Our customers loved our VP of Customer Success.

Customers 66

Customers Cross-sell Referrals Growth 66

Martech

AUGUST 15, 2024

It’s building a brand story that resonates — forging connections that turn customers into loyal referrals and delivering an experience beyond the solution. By truly understanding customer needs and market dynamics, marketing develops compelling value propositions and generates qualified leads. Ignite Innovation.

Growth 126

Growth Entertainment Sports Strategize 126

Salesforce

NOVEMBER 14, 2024

In today’s customer service, anticipating and meeting customer needs before they express them is the gold standard. While our research finds that 61% of service professionals say their organizations address issues proactively, only a third of customers agree! Put yourself in the shoes of your customers for a moment.

Trust 105

Trust Service Customers Appointment 105

SaaStr

JUNE 30, 2024

Dear SaaStr: Do Referral Programs Work for SaaS? In the early days, invest heavily in any partners you have even 1 or 2 joint customers with. Just a few early joint customers often point to a future of many more. Getting 1% of Slack’s or Salesforce’s customer base would be great. of your customers with a huge one.

Referrals 121

Referrals Commission Quota Service 121

Martech

AUGUST 6, 2024

The way customers make purchases and interact with brands is changing. Customers born just before or after the debut of the memorable Aflac Duck are known as Gen Z and are a much sought after health insurance demographic. For Aflac, the positive impressions are all connected across the customer journey.

Promote 122

Promote Trust Service Referrals 122

ClickFunnels

OCTOBER 21, 2021

Visitors also become customers and get used to giving you their payment information. Referral Rewards. What if your customers found leads and customers for you? AirBnB created a famous referral program that skyrocketed them to massive success…. Even Tesla created a referral program! And why not?

Lead generation 258

Lead generation Campaign Referrals Niche 258

Veloxy

APRIL 12, 2023

But selling solar isn’t easy – it requires knowledge, skill, and persistence to convince customers to invest in this renewable energy source. Some customers may have a basic understanding of solar, while others may not know much at all. Provide references or testimonials from other satisfied customers.

Referrals 246

Referrals Finance Objectives and Key Results Sales 246

Salesforce

NOVEMBER 26, 2024

If all of our marketing expectations became reality, it might look something like this: AI working efficiently, connecting with customers where and when they prefer to engage, or taking the tedious work out of your everyday tasks. This involves using AI to analyze customer data and make real-time decisions to improve your marketing campaigns.

Customers 105

Customers Referrals Campaign User Experience 105

Martech

NOVEMBER 1, 2024

As customer acquisition costs climb and economic pressures mount, B2B companies must look beyond the classic approach to chasing new accounts. Account-based expansion — targeting growth within existing customer accounts — could be the key to sustainable growth, faster sales cycles and lower acquisition costs.

Growth 138

Growth GTM B2B Strategize 138

Adaptive Business Services

APRIL 30, 2025

Making the sale is not the same thing as making a customer. A sale is transactional; a customer is relational. While a single sale might boost your numbers this month, a loyal customer can contribute to your success for years to come. You exceeded customer expectations – You made the sale and you made a customer!

Customers 71

Customers CRM Quota Trust 71

Search Engine Land

SEPTEMBER 9, 2024

Ultimately, it costs more to acquire a customer than to keep one. Ensure a quality customer experience First and foremost, we must ensure that customers have a quality experience from the start. This is founded on building trust early, then reinforced through exceptional customer service and a seamless onboarding process.

Technique 84

Technique Drivers/motivators Referrals User Experience 84

Martech

APRIL 10, 2025

Without this header data, referral information is lost, and AI-driven visits often appear as direct traffic. ” Dig deeper: ChatGPT growing as a traffic referrer, reshaping search behavior, report says Different AI platforms handle referral data differently, which adds complexity to traffic analysis. Why the difference?

Referrals 136

Referrals Retail Government Engineering 136

Heinz Marketing

JUNE 20, 2023

One of the best ways we can gain traction today is by investing in our current customer base. Rather than spinning our wheels focusing only on net-new customers, we should tap into the potential of the customers we already have. Create multi-channel lead generation campaigns that target your ideal customers.

Growth 119

Growth Customers Referrals Lead generation 119

Sales Pop!

NOVEMBER 18, 2021

The main goal is to get their contact information to keep in touch and turn interested visitors into loyal customers. In this article, we will take a look at the features of both paid and free lead generation tools that will help increase the conversion rate of website visitors into potential customers. Lead Capture Tools. LeadGibbon.

Lead generation 246

Lead generation A/B testing Referrals CRM 246

Partners in Excellence

DECEMBER 31, 2024

” It’s a very customer centric approach in launching new products. Intensely Customer Centric: It’s success is based on the focus on the value to the customer, how they respond to the product, and what they learn from the customer in their use of the product. Customer outcomes generated.

Minimum Viable Product 127

Minimum Viable Product Pipeline GTM Drivers/motivators 127

Martech

APRIL 8, 2024

Today, it’s more like a Swiss army knife, with a use case for almost every situation across the customer journey. This shift has changed the way businesses approach email marketing, now emphasizing the importance of segmentation, personalization and building relationships with customers.

Customers 135

Customers Referrals Lead generation Promote 135

Martech

MAY 6, 2024

Prompt: Can I use lead scoring for existing customers? Answer: Yes, lead scoring can be used not only for new leads but also for existing customers. This allows you to identify high-value customers who may be more likely to make additional purchases or become advocates for your brand. Please use simple language.

Cross-sell 122

Cross-sell Customers Referrals B2B 122

SaaStr

JANUARY 2, 2025

Well, first the intro was from an ex-boss, so I had a strong warm referral. We had 2 strong early reference customers. In fact the very first VC I ever pitched as a founder offered to fund us tentatively with $5m by the end of the first meeting! And then I blew it. What happened? Market timing was also on our side.

Pitch 108

Pitch Meeting Referrals Price 108

Partners in Excellence

FEBRUARY 13, 2024

We’ve been taught we have to create value with our customers. Tying the capabilities of our solutions to the needs our customers have prioritized. Assuring we help the customers solve their problems. Articulating the value the customer should realize from the implementation of our solutions.

Customers 147

Customers Referrals Clients Strategize 147

Sales Hacker

FEBRUARY 7, 2025

From your first paying customers to enterprise domination, here’s how successful SaaS companies level up their pricing game to maximize growth and profitability at every turn. Early customers are often innovators and tech enthusiasts willing to try new solutions, even if the product is incomplete or buggy.

Price 104

Price E-commerce Cross-sell Profit margin 104

Search Engine Land

SEPTEMBER 19, 2024

In other AI search developments, BrightEdge told me that their customers (particularly large and Fortune 100 brands) are getting more referral traffic from SearchGPT than Perplexity. Domains like arthritis.org saw substantial increases in citations. SearchGPT vs. Perplexity.

Healthcare 93

Healthcare Referrals Education B2B 93

Hubspot

JULY 22, 2024

I'm always saying, “Sound, well-structured business email templates are central to effective sales communication, initiating productive sales conversations, and sustaining relationships with prospects and customers.” Referral Request Emails Happy customers are some of the most lucrative resources any sales org has at its disposal.

Clients 78

Clients Referrals Prospecting Sales 78

Martech

JANUARY 24, 2023

Every business needs new customers. Fortunately, some proven tactics work to consistently attract and convert customers like clockwork. Check out these 11 proven tactics you can use to generate more customers for your business. Check out these 11 proven tactics you can use to generate more customers for your business.

Customers 133

Customers Referrals B2C Entertainment 133

Understanding the Sales Force

APRIL 3, 2025

For example: Get Referral Initial Contact Schedule a Meeting, Make the Sale Manage the Account and Make Additional SalesThose five steps represent an actual sales process that a company “borrowed” from an “expert” who wrote about what a sales process should include. An architect would be required. Ask us for help.

Process 100

Process Customers Sales Represent 100

Veloxy

MAY 25, 2021

Ask for Referrals. According to Sales Insights , almost 60% of sales reps report asking for barely one referral each month. That’s because referrals are one of the easiest, cost effective ways to expand your business. You want to be asking for introductions, testimonials and referrals whenever you can.

Referrals 290

Referrals Quota Cold Call Contact 290

ConversionXL

OCTOBER 30, 2021

The marketing and sales funnel is a time-tested framework for mapping the customer journey. In the current landscape, to successfully guide a person from prospect to customer, you need to think about their behavior and deliver marketing that fits their needs at every stage of the funnel. Image source. Image source.

Customers 140

Customers Referrals B2C Campaign 140

Salesforce

OCTOBER 8, 2024

This means businesses need to prioritize loyalty marketing to build lasting relationships with their customers. Fulfilling these expectations requires a deep understanding of who your customers.  Let’s dive into why loyalty marketing is vital, highlight common customer pain points, and how loyalty is evolving.

Education 100

Education Referrals Launch Gaming 100

ClickFunnels

SEPTEMBER 27, 2021

Let’s start by defining the key term of this article: A lead is a potential customer who has given you their contact details (typically either their name and email address or just their email address). Lead Gen Strategy #5: Ask Happy Clients for Referrals, Incentivize Word-of-Mouth. Let’s Talk About Your Lead Magnet First.

Referrals 237

Referrals Legal Lead generation Non-Profits 237

Search Engine Land

JULY 31, 2024

You can customize which columns to show and filter data (such as to show select campaigns or only those with recent impressions). One handy tip is that you can include custom columns you’ve created, such as for seeing totals and CPA for individual conversion actions. Dig deeper: 3 steps for effective PPC reporting and analysis 2.

Referrals 110

Referrals Campaign CRM Start-ups 110

SaaStr

MAY 10, 2025

Dear SaaStr: What Is the Playbook for a Successful Customer Success Team? A good playbook for customer success is all about driving retention, expansion, and customer happiness while making it scalable: Hire Truly Product-Savvy Customer Success Managers at First Focus on hiring people who customer-focused product nerds to start.

Customers 91

Customers Referrals Quota Account management 91

Martech

MAY 16, 2024

It’s important that everyone is clear on the definition of customer experience. What is customer experience (CX)? Customer experience is the sum of all the interactions that a customer has with a brand over the life of the relationship with that brand. Consequently, you impact the experience.

Customers 134

Customers B2C UX User Experience 134

Veloxy

FEBRUARY 22, 2022

When you’re engaging with buyers who expect a superior customer experience from the sales process (as most do and should), it often presents several challenges for the field sales warrior: How many hours a day should I invest in my sales technology stack without sacrificing customer satisfaction and engagement?

Sell 231

Sell Niche Referrals Sales 231

Heinz Marketing

JUNE 2, 2023

By Carly Bauer , Marketing Consultant at Heinz Marketing In today’s highly competitive business landscape, building customer loyalty and trust is paramount to the success of any organization. But how can businesses cultivate customer loyalty and trust? Be open about your products, services, pricing, and policies.

Customers 111

Customers Referrals Trust Clients 111

Heinz Marketing

MAY 24, 2023

Customers are always super important, no matter what. In this blog post, we’ll explore why customer-led growth is a game-changer for businesses in a downturn economy. Benefits of Customer-Led Growth Retaining Existing Customers: During economic downturns, customer acquisition becomes more difficult, not to mention expensive.

Growth 111

Growth Customers Referrals Niche 111

Sales Pop!

JULY 12, 2022

A confident sales staff can help your business collaborate with other companies, expanding your overall customer base. As trends rapidly change, gaining more customers is becoming increasingly challenging. Your overall customer service will improve, which can help you grow your business through word-of-mouth referrals too.

Teamwork 245

Teamwork Represent Drivers/motivators Referrals 245