Martech

JULY 15, 2024

Answer: Yes, it is possible to compare the costs of acquiring new customers versus the costs of implementing loyalty actions. Acquisition Costs: Calculate the total expenses incurred in acquiring new customers, including marketing and advertising costs, sales efforts, lead generation expenses, and any other associated costs.

Customers 121

Customers Objectives and Key Results Cross-sell Follow-up 121

Martech

DECEMBER 11, 2024

“When you talk about AI, contact centers and customer experience, I think thats the best use case to illustrate return on investment,” said Luiz Domingos. He gave us an overview of the current business which is invested in providing customized communications capabilities, across all channels, for complex businesses.

Customers 119

Customers Contact Service Represent 119

Veloxy

JANUARY 7, 2025

In the world of sales, time is money. This is where the concept of the sales cycle comes into play. A streamlined sales cycle can significantly boost your company’s efficiency and profitability. It can help you close deals faster, increase your sales volume, and improve your bottom line. What is a Sales Cycle?

Objectives and Key Results 130

Objectives and Key Results Negotiate CRM Sales 130

Martech

JANUARY 14, 2025

To paraphrase an old saying: New customers are silver; old customers are gold. Keeping customers you already have is less expensive, consumes less time and provides a reliable income stream. Despite this, marketers spend remarkably little effort on customer retention. Give me leads. ” 3.

B2B 135

B2B Customers Objectives and Key Results Cross-sell 135

Understanding the Sales Force

NOVEMBER 1, 2024

This year, much like when I was growing up, the leaves turned in mid-October and had mostly fallen from the trees by the end of October. Which brings me to sales cycles. Do you know what actually determines the length of your sales cycle? Other than those two scenarios, long sales cycles are simply a self-fulfilling prophecy.

Objectives and Key Results 142

Objectives and Key Results Consult Sales Government 142

Martech

OCTOBER 17, 2024

Practical discussions about marketing technology sometimes boil down to this: “How can we collect this data on our customers without them knowing about it?” If we told customers how much data we actually collect on them, they would probably be angry, feel betrayed and lose some trust in us. They’ll freak out, won’t they?

Trust 130

Trust Customers Real Estate Technology 130

Search Engine Land

OCTOBER 2, 2024

Whether you’re a small local business or a large brand, understanding Amazon’s advertising options can help you reach new customers and grow your business. Both of these display ad types are available for businesses not selling goods on the marketplace. Sponsored Brands. Sponsored Display. Seller Central.

Customers 103

Customers Sell Campaign Engineering 103

Partners in Excellence

NOVEMBER 18, 2024

Customer would prefer a rep-free buying experience! While there as been a certain amount of hand wringing and “how to we fix this” in the selling community, and with me and many of my peers, I can imagine the majority of sellers quietly cheering!!! It makes our jobs so much easier, the customer does most of the hard work!

Customers 127

Customers Sports Up-sell Growth 127

Partners in Excellence

FEBRUARY 21, 2025

I listen to a lot of sales calls. What did the response mean to the customer?” If you look at many of the popular selling methodologies, they are all focused on conversations–SPIN, Consultative Selling, Value Based Selling, GAP, MEDDIC, Challenger and others. I know you will enjoy it!

Customers 105

Customers High impact Gaming B2B 105

ClickFunnels

MAY 6, 2025

The post 10 Smart Sales Funnels to Power Your Business Growth appeared first on ClickFunnels. Your sales funnel is more than a marketing tool—it’s your business growth engine. What Are Sales Funnels, and Why Are They Important? Sales Funnel Stages 10 Funnels That Drive Results 1. Sales Letters 2. Memberships 3.

Growth 130

Growth Strategize Sales Contact 130

Sales Pop!

OCTOBER 21, 2024

Regular trips to the supermarket can quickly add up, no matter how carefully you plan. Sales periods offer a prime opportunity to maximize your grocery budget, but without a clear strategy, they can just as easily lead to overspending. In this article, you’ll find practical tips to help you make the best out of supermarket sales.

Price 130

Price Sales Promote Strategize 130

Veloxy

OCTOBER 22, 2024

Let’s face it: if you’re still relying on old-school sales prospecting methods , you’re falling behind. Now, CEOs and Sales Executives need something sharper, faster, and more precise: AI for sales prospecting. At Veloxy, we believe AI is the game-changer every sales leader needs.

Prospecting 130

Prospecting Technique Pipeline Sales 130

ClickFunnels

MAY 13, 2025

The post Simple Steps for Creating Your First Sales Funnel appeared first on ClickFunnels. Want to build a sales funnel in less time than it takes to binge-watch a season of your favorite TV show? In just 3 hours, you can set up a funnel that turns clicks into customers—no technical skills required. Build Relationships 5.

E-commerce 130

E-commerce Strategize Sales Lead generation 130

Martech

OCTOBER 15, 2024

For B2B offerings, trust is the top selling point for decision-makers, as their motivation is almost always to avoid the blame that comes from making the wrong choice. And even if your product is as amazing as your marketing purports, if your customer experience is poor, your buyers will lose trust in your brand.

Customers 129

Customers Intrinsic Trust Drivers/motivators 129

Hubspot

AUGUST 20, 2024

I’d even go so far to say that offering too many choices to your customers is the quickest way to squash conversion rates and slow deal velocity down to a crawl. Those choices add up to something like 35,000 total decisions in a day. There might be variables that don’t really add up, or maybe you’re comparing apples to oranges.

Conversion 78

Conversion Customers Gambling B2C 78

Veloxy

FEBRUARY 12, 2025

Sales teams today spend 70% of their workday on non-selling activities a massive roadblock to hitting quotas. In my experience, the biggest culprits behind this inefficiency are bloated, disconnected sales tech stacks with poor training and low user adoption. Double Sales Productivity in only 1 Minute. Lets dive in.

Product 130

Product CRM Price Objectives and Key Results 130

Martech

DECEMBER 26, 2024

Customer experience faced serious challenges during the pandemic. Customers want it all, and really theres no excuse for them not to get it. The key to customer success will be maintaining a strategy for covering all bases. This way, customers can choose how they want to learn more and buy. Now, theres no looking back.

Customers 129

Customers Government Healthcare Hospitality 129

SaaStr

JANUARY 4, 2025

Dear SaaStr: My Salesteam Doesnt Want to Do Outbound or Visit Customers in Person. Ive discussed variants of this question with so many CEOs and also CROs and VPs of Sales. You cant get folks used to working from home to embrace coming to the office You cant get folks used to selling 1520 hours a week to start working 5060.

Cold Call 108

Cold Call Customers Start-ups Meeting 108

Salesforce

OCTOBER 1, 2024

Some retailers may be missing out on opportunities to rev up sales through the end of October. After some years of declining sales, retail’s Halloween season is now the industry’s second biggest retail holiday. Of course, Halloween sales can be challenging. You can focus on inventory that will sell. Back to top.

Retail 105

Retail Promote Sales Follow-up 105

SaaStr

MAY 5, 2025

Dear SaaStr: Why Do Enterprise Customers Insist on Pilots? I know your sales team probably hates pilots, because in a sense, it means they have to sell the deal twice. Having an “opt out” clause after a pilot ends helps, but still, it’s a double sale. But the thing is, net net it might be less work.

Customers 95

Customers Contract Clients Trust 95

ClickFunnels

MAY 29, 2025

The post How to Create a Winning Affiliate Marketing Sales Funnel appeared first on ClickFunnels. Who doesn’t like the idea of earning commissions while someone else handles the products, shipping, and customer service? We’ve watched too many people try this approach and end up disappointed when nobody clicks.

Commission 130

Commission Promote Sales Launch 130

SaaStr

NOVEMBER 3, 2024

I’m not talking about any close friends in sales here. But — there are a ton of folks I know that used to be great in sales. The other day someone who used to be an A+ sales leader emailed me about a position I’d introduced to him as a super hot start-up. So this isn’t a sub-tweet, or sub-post.

Sell 112

Sell Sales Up-sell Start-ups 112

Martech

AUGUST 26, 2024

And smooth our selling process — their buying process — to its digital best. Marketing flies the plane and sales serves the coffee, perhaps? They’re using chatbots for top-of-funnel conversations, digital tools for custom price quotes, marketplaces for placing orders—the list goes on and on. Who knows digital best?

B2B 137

B2B X-functional Cross-sell B2C 137

SaaStr

OCTOBER 18, 2024

You can talk about the roadmap or sales strategy until you’re blue in the face, but if you don’t have the team to do it at scale, there’s no point in talking a ‘big game.’ ” The best sales leaders are the ones that are even better recruiters than the CEO. We give up too early Henry explains.

Sales 120

Sales Up-sell Gaming Go To Market 120

Sales Gravy

DECEMBER 29, 2024

As you'll learn in this Monday Money podcast episode and article, these goals are essential to helping you maintain sales discipline throughout your sales year. Whether its a house, a new car, or building up your savings, to-have goals are about acquiring something that enhances your life. To-Do Goals These are experience goals.

Commission 98

Commission Sales Follow-up CRM 98

SaaStr

JANUARY 9, 2025

Dear SaaStr: What Are Some Successful SaaS Leaders Without Sales Teams? Many that are self-serve and SMB-focused can start off without a sales team … for a while. But almost none stay without a sales team … forever. Yes, Atlassian since well past its IPO had almost no direct sales team. Maybe on Day 0.

Cross-sell 108

Cross-sell Outside Sales Sales Up-sell 108

Sales Gravy

DECEMBER 25, 2024

In this episode of The Sales Gravy Podcast, take a look back at the best insights from the year. These moments arent just memorable, theyre actionable advice that sales professionals can take into 2025 to thrive in an ever-evolving landscape. Success comes when you shift your mindset and make everything about the customer.

Conversion 95

Conversion Pitch Sales Pipeline 95

Martech

NOVEMBER 27, 2024

ecommerce sales were up 9.6% billion in online sales. Understanding where your customers fall within these pricing and buying trends will help your brand make the most of this prosperous season. Here’s the breakdown for top-selling and high-growth categories ahead of Black Friday. billion in sales for Nov.

Sports 130

Sports Retail Start-ups Up-sell 130

Understanding the Sales Force

APRIL 3, 2025

Despite writing about sales process quite frequently over the years, this article will take a very different approach. Let’s define a couple of terms: Sales Process – a series of 4-6 stages, each with 5-10 milestones, that provide salespeople with a repeatable framework for sales success.

Process 101

Process Customers Sales Represent 101

SaaStr

MAY 1, 2025

Your first few sales reps have to be … different. "That early sales team … they have to be product gurus. Selling a $100/month product is very different from selling a $100,000/year solution. Do They Know How to Sell Without a Big Brand? And Have They Sold Somewhere Where Sales Is Hard?

Trust 103

Trust Sales Up-sell Price 103

Salesforce

AUGUST 6, 2024

Imagine a company where every decision, strategy, customer interaction, and rote task is augmented by AI. After years of steady sales and profit growth, the 2,300-employee company has hit a rough patch. But Sandstone has to market it to the right customers, at the right time, and in the right way. Does this company exist?

Real Estate 128

Real Estate Non-Profits Click Through Rate CRM 128

Veloxy

JANUARY 2, 2024

As a sales leader, your efforts directly impact the company’s stability and growth. However, with increasing competition combined with a limited budget and sales personnel, reaching your quotas can be challenging. However, it’s not due to a lack of effort by the sales team.

Product 246

Product Territory Objectives and Key Results Sales 246

Martech

OCTOBER 22, 2024

As we approach 2025, B2B marketers increasingly adopt data-driven strategies to refine their lead management processes and ensure they deliver sales-ready leads optimally. A well-designed lead scoring model enables sales teams to focus on leads most likely to convert, enhancing efficiency and revenue potential.

Cross-sell 127

Cross-sell Lead generation GTM Territory 127

Partners in Excellence

JANUARY 23, 2025

Anyone entering into selling immediately sees the obsession we have with numbers. They create revenue models, bow ties, and related models reducing selling to a math equation. Customers don’t want to talk to us, because we don’t talk to them about what they care about. Our focus is purely on the numbers.

Gaming 123

Gaming Up-sell Quota Pitch 123

Martech

JULY 25, 2024

This approach assumed that targeting a CEO, CFO or CMO would likely result in a sale. Each member may have up to 15 interactions with each vendor under evaluation. The bigger buyer group — the influencers of the sale — do a lot of the work, and sometimes, the person signing the checks is only interested in doing just that.

B2B 135

B2B Legal CRM Lead generation 135

Martech

SEPTEMBER 12, 2024

The keynote of Oracle’s Fusion offerings has been to fuse new and better relationships between marketing and sales teams. That’s reflected here in the presentation of unified account views, based on data from marketing, sales and service clouds. Sales is focused on accounts and marketing is focused on contacts.

Assembly Line 121

Assembly Line Contract B2C GTM 121

Partners in Excellence

FEBRUARY 4, 2025

We’ve been reworking and implementing a revised selling/buying process. I don’t need no stinkin’ process, f**k off… ” (OK, I made the last one up, but I have encountered a lot of sellers thinking this.) ” Every deal, every customer situation is different. This is too rigid!

Process 84

Process Sales Up-sell Pipeline 84