Partners in Excellence

MARCH 5, 2025

One of the things I’ve started doing is counting how many times they use the word, “Customer.” When it is, it’s used in the context of the customer being the target of a set of strategies and activities. But most of the time, it seems the word, Customer, is a distraction from what we are trying to do.

Customers 97

Customers GTM Conversion Meeting 97

Martech

MARCH 10, 2025

Only humans can provide the genuine interaction and empathy to build lasting customer relationships. While AI can help identify your ideal customers, you must go old school to nurture them. “AI is a magnificent tool,” said Kyle Tudor, head of sales at Perfection and Custom, at last fall’s MarTech Conference.

Customers 117

Customers A/B testing Click Through Rate Campaign 117

Sales Pop!

NOVEMBER 1, 2024

For sales teams, understanding how these models work provides a strategic edge. Podcast Sponsorships with a Strategic Audience Fit Sponsorships have a greater impact when they align with listener interests. Sales teams can sponsor podcasts in genres and topics their ideal customers are already interested in.

Niche 246

Niche CTR Click Through Rate Sales 246

Martech

APRIL 17, 2025

For organizations looking to grow their customer base and retain existing clients, demonstrating value beyond product features is no longer optional; it’s essential. Equipping prospective and current customers with differentiated content and tools enables more informed value assessments before and after the sale.

B2B 109

B2B Growth Customers Drivers/motivators 109

Martech

SEPTEMBER 20, 2024

For those who have started, they are falling into the trap of using AI for isolated tasks without a strategic framework. Then use AI strategically to improve each step in your most important processes. Before generative AI, it was impractical to create a custom experience for every customer; with AI, this becomes practical.

Profit margin 130

Profit margin Objectives and Key Results Strategize Legal 130

SaaStr

OCTOBER 23, 2024

At SaaStr’s AI Summit during the SaaStr Annual , René chatted with SaaStr CEO and founder Jason Lemkin about how BILL has reached half a million customers and $1.3B ’ Bill is approaching half a million customers, so has a good pulse on small businesses. There was an inflection point for BILL around 10k customers.

Customers 123

Customers Networking UX Engineering 123

Martech

JULY 26, 2024

However, understanding its strategic importance is crucial. An optimized website is key for customer engagement and retention, impacting every phase of the customer journey. Integrated ecosystems : A website serves as the nucleus of an integrated martech ecosystem, seamlessly connecting various marketing channels and tools.

Strategize 130

Strategize User Experience High impact Construction 130

Sales Pop!

JANUARY 15, 2025

The title of this article differs a bit from Teddy or Johns words, introducing the most important acronym in our world of clients KARE, and its focus on the caring that we must make visible in every customer interaction. Last year brought changes for all your customers. Over the last year, your customers have changed.

Clients 264

Clients Manufacturing Represent Strategize 264

Martech

NOVEMBER 13, 2024

In his words, marketing leaders must evolve into strategic contributors whose insights drive core business results. As a result, many marketers struggle to elevate their focus from these operational concerns to the larger strategic priorities of their organization. Here are several steps to guide this transformation.

Drivers/motivators 134

Drivers/motivators Growth Objectives and Key Results Strategize 134

Martech

AUGUST 15, 2024

It’s building a brand story that resonates — forging connections that turn customers into loyal referrals and delivering an experience beyond the solution. It’s a strategic powerhouse intersecting with every aspect of the business. Marketing is pivotal in identifying emerging trends and customer needs.

Growth 122

Growth Entertainment Sports Strategize 122

Martech

AUGUST 7, 2024

Where data-driven decision-making goes off the rails Using great data to make strategic choices seems straightforward and obvious, right? In many cases, what they rely on to help make strategic decisions. Addressing these challenges early on leads to more effective and impactful marketing campaigns.

Objectives and Key Results 127

Objectives and Key Results Campaign Strategize Retail 127

Martech

AUGUST 13, 2024

Begin by evaluating your strategic objectives through the lens of data, considering the following questions: 1. For example: Strategic performance measures. Customer interaction data 2. Discovering your KPIs You’ve determined your strategic direction — now what? What type of data does your organization gather?

Objectives and Key Results 113

Objectives and Key Results Strategize Follow-up Technology 113

Salesforce

MAY 5, 2025

As the company expands internationally into the United States and Europe, it remains committed to keeping customers at the center of its business strategy. With 15 million daily customers, thats no easy feat. But the OXXO team knew that establishing personalized customer connections at scale would be critical to their success.

Conversion 96

Conversion Customers Strategic partnership Campaign 96

Martech

SEPTEMBER 13, 2024

A strategically built calendar offers a bird’s eye view of your year ahead, ensuring you hit every big sales opportunity and highlight everything that sets your business apart. Give your customers enough time to get excited about a promo, and allow enough time for any stragglers to catch up before you introduce the next big sale.

A/B testing 136

A/B testing Strategic planning Campaign Strategize 136

Martech

NOVEMBER 1, 2024

As customer acquisition costs climb and economic pressures mount, B2B companies must look beyond the classic approach to chasing new accounts. Account-based expansion — targeting growth within existing customer accounts — could be the key to sustainable growth, faster sales cycles and lower acquisition costs.

Growth 137

Growth GTM B2B Strategize 137

Sales Pop!

NOVEMBER 30, 2024

For strategizing about market changes will not only help future planning but create competitive advantage to serve your accounts to help win deals in your Q4 pipeline. Obviously, your questions will be customized to your business but here are some difference-makers for all to ponder. In terms of client base, what about your verticals?

Transportation 264

Transportation Real Estate Construction Government 264

Martech

APRIL 9, 2025

Those who can strategically use AI will gain a clear advantage. With AI handling the heavy lifting, you can dedicate more time to strategic planning, creative experimentation and customer engagement. AI has become a strategic partner, helping us focus on core value-creation activities. Contact enrichment. Email outreach.

GTM 129

GTM Strategic planning Strategize B2B 129

Martech

NOVEMBER 11, 2024

It’s a blueprint for maximizing revenue, growing your customer base and optimizing your marketing efforts across all channels. Why strategic planning matters A well-defined strategy not only sets clear and measurable goals, but also ensures a laser-focused campaign that resonates with your audience.

Campaign 117

Campaign Strategic planning Strategize Promote 117

Martech

AUGUST 8, 2024

This lack of integration hampers the development of a unified customer view, making it challenging to gather and extract actionable insights. Addressing these challenges requires a strategic approach, improving integration, enhancing team capabilities, managing costs and staying current with technological advancements.

Objectives and Key Results 123

Objectives and Key Results Strategize Technology Technology 123

Martech

SEPTEMBER 24, 2024

The first says that marketers should have a big picture understanding of how customer data should be collected, unified and prepared for activation via different channel (such as social, email, SMS, web push, app notification, etc). Is customer data flowing safely and securely through the stack?

Strategize 118

Strategize Technology Technology Growth 118

ClickFunnels

MAY 6, 2025

Sales Funnel Stages To reach that final sale, you’ll need to strategically guide the customer through multiple stages of the funnel. 10 Funnels That Drive Results Now that you understand the values and stages of a strategic sales funnel, let’s examine some of the top funnel types and explore how they work.

Growth 130

Growth Strategize Sales Contact 130

Martech

JULY 29, 2024

which data should be in each platform of our stack so we can properly use it to engage with your customers?). Those insights are also extremely useful when it comes to data privacy documentation and stakeholders, as you will understand what customer data is needed, where and when. Is the data being sent automatically?

Technology 121

Technology Technology Strategize Lead generation 121

Veloxy

JANUARY 7, 2025

This is the foundation of your sales management, outlining the progression from prospect to customer. A sales cycle is the process your sales team goes through in order to close a sale with a customer. Every stage reflects adistinct interaction level between your team and the customer. What is a Sales Cycle?

Objectives and Key Results 130

Objectives and Key Results Negotiate CRM Sales 130

Martech

MARCH 12, 2025

Investing in advanced analytics and strategic partnerships can help you identify which marketing initiatives deliver real ROI. Strategic financial partnerships can provide clarity if you’re struggling with limited financial visibility knowing which campaigns generate leads but not how they translate to actual profitability.

Strategic partnership 113

Strategic partnership Strategize Finance B2B 113

ClickFunnels

MAY 13, 2025

In just 3 hours, you can set up a funnel that turns clicks into customers—no technical skills required. 5 Steps to Build a Strategic Sales Funnel 1. A successful sales funnel strategy accounts for customers at all stages of the buying process, including brand awareness, interest, desire, action, and loyalty.

E-commerce 130

E-commerce Strategize Sales Lead generation 130

Martech

JULY 16, 2024

As marketers battle for customer attention, marketing channels are inundated with offers and content. Understanding where potential customers are leaving the site can help refine content and improve user experience, leading to higher engagement. In this chaotic environment, the clarity of intended outcomes often gets lost.

Finance 125

Finance Non-Profits Click Through Rate Strategize 125

Sales Pop!

JUNE 17, 2025

It keeps the momentum going and builds trust, especially during the middle stages of the customer journey when doubts tend to creep in. B2C customers respond to feelings like excitement, security, or aspiration. It can grab attention, remove confusion, and set the tone for the rest of the customer journey.

B2C 185

B2C Objectives and Key Results Manufacturing Real Estate 185

Partners in Excellence

JANUARY 7, 2025

We are really looking to transform our go to market strategies, particularly with our larger customers, in these sectors. What should we be looking at to improve our people’s ability to better engage our strategic accounts, expanding our footprint within those accounts, and becoming more of a strategic partner to those accounts.

Process 126

Process Strategize Clients Technology 126

Martech

SEPTEMBER 10, 2024

Today’s advertisers face a daunting operational challenge: scaling customized, local advertising campaigns across a growing number of channels. Unique custom data points, like colloquial phrases or nested geographies, increase the number of campaign variables. Building custom tech to address siloed problems is resource-draining.

Non-Profits 119

Non-Profits Real Estate Launch Campaign 119

Martech

OCTOBER 2, 2024

In the era of big data, businesses have recognized the value of collecting vast amounts of information about their customers, operations and market trends. Anticipate customer needs. Guide strategic decision-making. .” Anticipating customer behavior to drive personalization. Improved customer loyalty.

Strategic planning 94

Strategic planning Campaign Strategize Launch 94

Martech

APRIL 30, 2025

Profit is generated by creating happier customers who stay longer and buy more. Customer lifetime value (CLV) is what we should invest in. Dig deeper: Driving customer growth with value-based B2B marketing Are we optimally organized? Theyre rudimentary and feel inconsistent with a customer focus.

B2B 113

B2B GTM Commission Strategize 113

Martech

JULY 16, 2024

Beyond simply rewarding returning customers, a strategically designed loyalty program can unlock multiple revenue streams that greatly benefit your brand. Let’s delve into the key methods they employ to engage customers, boost sales, and ultimately increase your profitability. So, how do these programs actually generate income?

Cross-sell 111

Cross-sell Drivers/motivators Strategize Promote 111

Martech

SEPTEMBER 11, 2024

The same can be said for buyers and customers. Dig deeper: B2B content marketing: Driving success through strategic content creation Email: Business email address Sign me up! As I mentioned, visibility issues between sales and marketing systems did limit our ability to see all content. Even so, here’s the point. Processing.

B2B 136

B2B Campaign Represent Presentation 136

Sales Hacker

JUNE 17, 2025

At Procore, he led all customer-facing functions—Sales, Marketing, CS, RevOps, and BD. Customer drives everything in the organization. His time there included serving as Chief Revenue Officer leaving all customer facing functions, sales, marketing, CS Rev, ops BD and procore.org. It drives employee engagement.

GTM 83

GTM Customers Construction X-functional 83

Martech

NOVEMBER 4, 2024

Answer: Transitioning to martech (marketing technology) from a background in digital marketing and analytics can be a strategic and beneficial move, especially given your decade of experience in the field. Career advancement: Martech roles often come with opportunities for leadership and strategic influence within organizations.

Technology 116

Technology Technology Niche Strategize 116