Do You Rely on Email as Your Only Prospecting Tool?
The Sales Hunter
JUNE 26, 2015
There are 10 Reasons Most Prospecting Plans Don’t Work. Today I’m giving further explanation on reason #5: Relying on email as your primary tool to prospect.
do-you-rely-on-email-as-your-only-prospecting-tool 
Field Sales: How to Improve Your Sales Productivity Quickly
Veloxy
JANUARY 2, 2024
As a sales leader, your efforts directly impact the company’s stability and growth. However, with increasing competition combined with a limited budget and sales personnel, reaching your quotas can be challenging. While you may want your sales team to focus on selling, they also spend much time on administrative tasks.
Product 
246
246 Join 50,000+
Insiders
Sign Up for our Newsletter
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Trending Sources
Why a Fear of Cold Calling is Destroying the Latest Sales Generation
Iannarino
JULY 29, 2021
The poll he posted asked which medium to use first in a prospecting sequence : phone, email, social media, or an in-person visit. He argued (and I agree) that the phone should start your sequence. The reason is simple and straightforward: if the person who answers your call agrees to a meeting, you no longer need a sequence.
Cold Call 355
355 
A better approach to B2B lead gen in 2024
Search Engine Land
MAY 16, 2024
A common example here is asking a cold prospect to request a demo, which is a leap of faith that will very rarely be rewarded with positive ROI or pestering prospects that download content to engage with sales. The middle of the funnel starts tying solutions to problems and introduces your brand as the option: Why your solution works.
B2B 93
93 
The effectiveness crisis in B2B marketing: Why MOps must shift focus now
Martech
APRIL 11, 2024
Higher-ups want us to do more with less (efficiency). Demand creation: Creating demand for your specific brand over other brands. Note: Demand creation does not mean manufacturing demand from scratch at a prospective client’s organization. Effectiveness should be mastered and constantly invested in ahead of efficiency.
B2B 121
121 
How to Run a Successful Virtual Selling Team
Veloxy
JUNE 23, 2021
Well, here’s some hard news for you. You shouldn’t even be thinking about going back to the old ways. Instead, you need to train your team and hone their skills to make their experience remarkable. This way, you can thrive in the new normal and be that much more flexible. Would you do it in a dark room?
Sell 317
317 
The Future of Sales: The Rise of AI-Powered Sales Assistants
Veloxy
APRIL 11, 2023
Yet, almost everyone will engage in the conversation if you ask their opinion on AI. You may have already tried some AI tools like ChatGPT or Midjourney. Whether you like them or not, you may have noticed how they can speed up various tasks, from content generation to planning and researching.
Pipeline 130
130 
How to overcome the top 3 objections to YouTube video ads
Search Engine Land
MAY 2, 2024
When I audit the Google Ads programs of new and prospective clients, I still find some without a YouTube advertising component. Yet when I ask new clients and prospects why they don’t have YouTube video ads, they usually give one or more of the following reasons: They don’t have the budget. They’re not sure how to get started.
Campaign 103
103 
How to Build a High-Performing Inside Sales Team
Veloxy
JUNE 23, 2021
As any business will attest, there’s no greater feeling than when your company grows and reaches a point where you need to expand your inside sales team. This is what you have been working so hard to achieve, right? The only question remaining now is; who do you hire first?
Inside sales 232
232 
2024 Predictions: Email captures marketers’ attention
Martech
JANUARY 11, 2024
When done right, email is an effective low-cost channel that speaks directly to the customer. Marketers will continue to refine their email strategies because the payoff can be substantial. Only 27% say they’re influenced rarely by email, and 16% report no impact.
Profit margin 123
123 
A technical guide to video SEO
Search Engine Land
FEBRUARY 26, 2024
Videos are likely the most captivating tool to draw in prospects and guide them through the customer journey. For videos to be deemed a potent tool for your online strategy, there’s a crucial condition – they must be easily discoverable and suitable for indexing. Self-hosting or embedding videos.
UX 126
126 
Use These 4 Sales Email Strategies to Break Through the Noise
Sales Hacker
FEBRUARY 16, 2024
If your reps have $1M quota, then every day is worth $4,000 in revenue. When you break the value of each day and even each minute down, it’s easier to realize how intentional time needs to be spent in order to hit quota. Email often plays a significant role in hitting numbers. Every minute that goes by off-target is $8.30
GTM 93
93 
Did martech break B2B marketing?
Martech
FEBRUARY 8, 2024
Part one: The promise Part two: The shift Part Three: The crossroads Part Four: Where do we go From here? I was a young, freshly minted MBA with a background in computer science, and a two-year stint doing software marketing at IBM. We need you to set it up, and figure out how we use it.” It was the early aughts. Lead scoring.
B2B 112
112 
From Leads to Sales: How Drip Marketing Email Campaigns Work
Salesforce
JANUARY 4, 2024
Thankfully, email makes it possible for you to gain influence with your desired audience over time. And with drip marketing, emails don’t have to live on an island unto themselves. Drip marketing is a solution for that, since it focuses on “dripping” emails into inboxes over time.
Campaign 120
120 
Web analytics is badly broken
Martech
JANUARY 8, 2024
In 2021, it introduced Mail Privacy Protection on iPhone; Apple Tracking Transparency ; data privacy labels in the iOS App Store; restricted using Apple’s IDFA (Identifier for Advertisers) for cross-app and website tracking and brought in iCloud Private Relay , a way to mask your identity online.
Sales vs marketing made clear in an ultimate guide to definition, importance, & differences
PandaDoc
MAY 13, 2024
Both business processes are crucial to generating revenue and keeping your company profitable. In this guide, we’ll cover the basics of sales vs marketing and how you can better align and use them in your business. Marketing funnels drive opportunities to the front and middle of your sales funnels.
Contract 52
52 
How to Use AI to Transform Your Email Marketing
Salesforce
DECEMBER 11, 2023
The past few years have brought new ways for marketers to connect with customers, but email is still a powerful way to engage. In fact, customers say email still is their preferred channel to interact with brands. According to our research , the number of outbound emails increased 15% last year. What is AI in email marketing?
A/B testing 116
116 
5 Sales Pitch Examples (and How to Craft Your Own)
Salesforce
JANUARY 3, 2024
As a sales professional, you don’t have to coerce or pressure. Instead, you need to be a curious problem solver who uses your emotional intelligence to be of service. That begins with your sales pitch. What you’ll learn: What is a sales pitch? What are the do’s and don’ts of sales pitches?
Pitch 109
109 
How one tech company is doing marketing without cookies
Martech
JANUARY 30, 2024
How do you do digital marketing without third-party cookies? How will it impact your marketing and your marketing technology? You just don’t even necessarily realize how deeply entrenched an advertising cookie can be in the ecosystem and in all the tooling that you use,” she said.
Education 117
117 
20 Solar Sales Tips to Win More Business in 2023
Veloxy
APRIL 12, 2023
Are you interested in a career in solar sales? In this article, we’ll share 20 solar sales tips to help you close more deals and become a successful solar salesperson. Know Your Audience To be an effective solar salesperson, you must know your audience. of all U.S. homes will have solar panels installed.
Referrals 246
246 
If you’re marketing on ‘Email Island,’ don’t get yourself voted off
Martech
FEBRUARY 23, 2024
Eventually, the people you relied on will end up voting you off the island, then it’s game over. If you think “Survivor” is somehow an allegory for life itself, it’s time to make some new friends. But what does this have to do with email marketing? The email audience has a lot of power on Email Island.
Retail 95
95 
Will AI replace SEO professionals?
Search Engine Land
FEBRUARY 5, 2024
Generative AI is being touted as a time-saving, workforce-reducing miracle tool. The concern is that it’s only a small step between streamlining processes and removing human intervention entirely. Using AI in SEO I do not doubt that you have been trying to use AI within your workflows. It is smart.
Engineering 124
124 
How Nimble CRM Increases Company Sales Revenues
Adaptive Business Services
JANUARY 24, 2024
A prospective client had a 3×5 card, generally with their business card stapled to it, and this was used to keep track of activities. You would open the box, find the 3×5 cards for this particular date, complete the tasks, and then move the card to the next assigned task date. Today we have electronic tools.
CRM 71
71 
4 pillars of an effective SEO strategy
Search Engine Land
DECEMBER 18, 2023
This article will help you cut through the noise and focus on the four key pillars of SEO that will help you improve visibility in 2024 and beyond. The four pillars of SEO The four key areas of SEO that site owners need to consider are: Technical SEO : How well your content can be crawled and indexed.
UX 134
134 
4 qualities of an intent-driven marketing automation email program
Martech
FEBRUARY 28, 2022
Two recent studies measured ROI for social media versus email, and they appear to contradict each other. One said social media was first and email second for ROI, and the other said the opposite. But I know it’s the wrong question because email and social media don’t play the same roles. Who’s right?
B2C 122
122 
#Salesblazer Q&A: How Will Generative AI Affect Sales Reps’ Jobs?
Salesforce
APRIL 18, 2023
Get answers to your burning questions about the best ways to sell, learn, and grow in this ever-changing field. Get deals done, make customers successful, and help your company grow. For example, let’s say you’re a rep selling accessories to car buyers, and you’re struggling to hook new prospects with your emails.
CRM 98
98 15 cutting-edge tools every B2B marketer should know
Martech
SEPTEMBER 29, 2023
One new approach, from Propensity , applies the intent concept to Account Based Marketing, where intent data signals can be added to your target account records. Think of what you could do, knowing whether the members of your target buying committee are Motivators or Questioners.
B2B 86
86 
4 tips for navigating sensitive customer data
Martech
OCTOBER 19, 2022
As users, we’ve grown too accustomed to sharing very personal data in this loosely regulated digital age through every topic searched, email sent and double-tap on a friend’s post. How you’re differentiating your messaging to existing customers versus prospective buyers. How those audiences are modeled.
Customers 130
130 
Writing people-first content: A process and template
Search Engine Land
APRIL 15, 2024
Then, you must create what Google calls “ helpful, reliable, people-first content.” In this article, I will outline a process that shows you exactly how to do that and provide a simple template you can fill out to take your content to the next level. Step 1: Goals What is your goal for this content?
Process 115
115 
7 Key Elements of a High-Converting Sales Funnel
Sales Hacker
SEPTEMBER 24, 2022
Building a sales funnel that aligns with your business goals is essential. Each funnel stage defines your steps to turn prospective buyers into customers, even if they’ve never heard of your business before. In B2B sales orgs, you’ll encounter two common models of the journey from prospect to closed deal.
Pipeline Management in Salesforce: Everything You Need to Know
Veloxy
MAY 11, 2023
Do I have your attention? Now imagine a world where your sales process flows seamlessly, leads never slip through the cracks, and revenue pours in effortlessly. Get ready to unlock the secrets that Salesforce and Veloxy hold, as we explore how they revolutionize your sales game. Here’s a fact.
Pipeline 130
130 
9 Tips for Choosing the Best Sales Prospecting Tool for Your Team
SalesLoft
NOVEMBER 10, 2023
How much time are your sales reps spending looking for prospects? And more to the point, how much time should they be spending on sales prospecting? Effective lead generation requires putting in sufficient time to find those people or organizations that could be good candidates for what your company is selling.
Prospecting 52
52 
9 things to do when SEO is great but sales and leads are terrible
Search Engine Land
JANUARY 30, 2024
You’ve optimized your website for search. You’re getting lots of high-quality traffic. But despite the uptick in visitors, your sales and leads remain lackluster. There are strategies you can implement to convert that traffic into paying customers. Keep your layout consistent. The good news?
A/B testing 112
112 
How to transform your Google Ads headlines with anti-audiences
Search Engine Land
APRIL 30, 2024
If you’ve ever tried using avatars or buyer personas to write a Google Ads headline, you know it can be frustrating and fruitless. You try to define your target market, only to be told, “Our audience is anyone who wants our product – we don’t exclude anyone.” Ready to refine your approach? Let’s dive in.
CTR 104
104 
Google’s attribution model shake-up: 3 solutions for advertisers
Search Engine Land
JULY 28, 2023
This means you can no longer analyze your customer journeys within Google Ads and Google Analytics using attribution models. You need alternatives. Get the daily newsletter search marketers rely on. There’s one very cool bit, though: DDA is tailored to your account. An attribution model custom-made just for you.
B2C 93
93 
Mastering High-Volume, Low-CAC Marketing: Strategies from Gorgias, Vercel, and Hypergrowth
SaaStr
FEBRUARY 7, 2024
So, how do you achieve that? In outbound, they consider three channels: Email Ads Customer referral The first thing they did to automate was use multiple data vendors to gain a clear overview of their entire TAM. They do a lot of predictive analysis to categorize TAM and prioritize their resources.
E-commerce 89
89 
How to Create Sales Collaterals That Convert
Highspot
JANUARY 28, 2024
These resources are all about helping your sales team guide potential customers through their decision-making journey. To boost the chances of turning those prospects into actual customers. These internal tools equip sales teams with the knowledge and strategies to connect with customers. Easy-to-access information saves time.
Education 96
96 
A Guide on Lead Nurturing
Salesmate
JANUARY 26, 2021
So, how can you retain the customers? To create an engaging and beneficial space for your customers, it’s imperative to have an intuitive lead nurturing program. If your aim is to convert more prospects into customers, you need to implement a lead nurturing strategy. The customer’s perception is your reality.
Campaign 136
136 
Which AI Tool is the Best Sales Writer: We Put Three to the Test
Hubspot
SEPTEMBER 26, 2023
While this sounds appealing, especially for time-strapped salespeople, there’s a catch: not all AI tools are created equal. Here, I put three AI tools to the test — ChatGPT, ChatSpot, and Copy.ai — to see which one writes the best cold email. Good catch – and yes, OpenAI powers all three tools. Let's dive in.
Sales 70
70 
How to create a successful lead management process in 5 steps
PandaDoc
MAY 7, 2024
An effective lead management process is one of the most critical factors driving sales through your funnel. When you capture the attention of a potential customer, this is the moment a lead is born. Simplify the lead management process with PandaDoc’s all-in-one software tool. In essence, this is what lead management is.
Process 52
52 
11 Strategies to Level up Your Sales Game
Salesforce
JUNE 14, 2023
Shifting your focus to offering value and solutions is the way forward. Not only will this help you build trust, which makes it easier to sell , but it will open the door to long-term relationships that can lead to upsells and cross-sells. Get deals done, make customers successful, and help your company grow.
Gaming 95
95 
What Is a Sales Cycle and How Do You Optimize It for Consistent Sales?
Salesforce
OCTOBER 10, 2023
Think about the last time you watched a football game. It’s no different in sales — only instead of game rules, you use a sales cycle to make sure you’re following the right steps at the right time. Let’s take a look at the stages of a sales cycle, and how you can use it to secure regular deal wins. Probably not.
Why Only 48% Of SDRs Consistently Meet Their Quota (And How You Can Fix it)
Sales Hacker
SEPTEMBER 4, 2020
Yeah, you read that title right. Only 48% of SDRs consistently reach their targets according to TOPO’s 2019 Sales Development Benchmark Report, 48%… that’s it. That means if you’re an SDR, there’s a 52% chance you’ll hit the phones hard, send tons of emails, and not even reach 90% quota. Let’s dive in.
Quota 110
110 
Revolutionizing Lead Generation: The Power of AI for Leads
Lead Fuze
SEPTEMBER 30, 2023
Are you juggling numerous leads, feeling overwhelmed with the pressure to convert? AI for leads , the cutting-edge assistant that never sleeps, might just be your game-changer. No more shooting arrows in the dark; instead, let AI-powered tools target your audience with precision. What is the AI tool for getting leads?
Let's personalize your content