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How to boost audience engagement: Top strategies and techniques

Search Engine Land

Using progress tracking Use progress bars to motivate your audience to stay engaged. The weekly sharing tracker motivates users to post, comment and contribute to articles. Popular virtual event formats include webinars, summits, conferences and product launches. Get the newsletter search marketers rely on. Processing.

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How brands are handling the lack of transparency in major ad platforms

Martech

The rise of consolidation: Efficiency at the expense of control Google’s Performance Max (PMax), launched in late 2021, reflects the consolidation trend. Amazon’s Performance+, launched in 2024 , is following a similar path. Advertisers have limited control over where ads appear.

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The science behind high-performing calls to action

Martech

Dig deeper: 4 cognitive biases and psychological drivers for influencing behavior How to use visual cues to trigger action Visual cues play an essential role in creating CTAs that attract attention and drive clicks. Generic phrases like Submit or Click here lack personality and dont motivate users to act.

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Building Strategic Assumptions? Don’t Ignore These 7 Drivers of Change

Smarter With Gartner

7 drivers of change in strategic assumptions. Just as the internet launched a new digital era, COVID-19 has triggered a new work age. Don’t Ignore These 7 Drivers of Change appeared first on Smarter With Gartner. Read more: The 5 Pillars of Strategy Execution. Gartner strategic assumption. What’s happening?

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How to use generative AI in copywriting for an A/B testing program

Martech

He helps us launch our work faster, reducing the time we spend spinning our wheels trying to find a good starting point for writing copy. I created this method to derive more reliable insights about our customers — not just which subject lines get more opens in a single test but what motivates them to act.

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Integrate launches new Performance Center

Martech

Integrate, the B2B demand gen and management platform, today announced the launch of a new Performance Center. The driver behind the innovation is the finding that 50% of U.S. Dig deeper: Integrate launches new media solution Why we care. The post Integrate launches new Performance Center appeared first on MarTech.

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How marketers can break free from decision fatigue

Martech

It’s all contributing to what I call “marketing analysis paralysis,” and you can recognize the signs and symptoms such as: Pushing priorities quarter after quarter leading to low employee morale as the development team’s work stalls, decreasing motivation and productivity.