Martech

JULY 26, 2024

It’s how they try to motivate users (who otherwise wouldn’t care) to adopt new tech. Paid search specialist Sarah Stemen said the delay in phasing out third-party cookies by Google is probably strategic: “As the dominant browser owner, Google is under scrutiny for antitrust behaviors. But honestly, I liked similar audiences.”

Non-Profits 130

Non-Profits Drivers/motivators Launch Gaming 130

Martech

FEBRUARY 3, 2025

With a clear problem, a targeted solution and measurable metrics, the integration succeeded because the use case was well-defined and the ROI was measurable from launch. This strategic foresight can spark transformation. What do you mean youre not considering agentic AI as part of your 2025 strategic roadmap?

Finance 110

Finance Technology Technology Drivers/motivators 110

Martech

MAY 12, 2025

Dig deeper: How attribution masks whats actually driving growth Marketing mix modeling Even before recent shifts in privacy and tracking, marketing mix modeling had a well-established role in helping marketers understand the broader drivers of sales. That often made it challenging to apply the findings to tactical decisions.

Objectives and Key Results 114

Objectives and Key Results A/B testing Drivers/motivators Strategize 114

Martech

JUNE 11, 2025

Success means being strategic and intentional about when to appear, not simply shouting louder whenever something happens. Each mission has its own motivations and emotional triggers. Thus, a Valentine’s discount code speaks to very different motives than an International Women’s Day activation.

Entertainment 67

Entertainment Retail Drivers/motivators Sports 67

Salesforce

FEBRUARY 20, 2025

Just as AI agents now handle email triage and report generation, freeing knowledge workers for strategic thinking, robotics promises similar liberation in the physical realm. Consider this: humans today spend countless hours on routine physical tasksfrom sorting warehouse inventory, to folding hospital linens, to organizing stock rooms.

Hospitality 104

Hospitality Objectives and Key Results Healthcare Manufacturing 104

Martech

JUNE 12, 2025

As companies move from startup mode and scale into growth-stage execution, many are choosing to underinvest in marketing leadership, mistaking it as a cost center rather than the strategic engine behind revenue generation and go-to-market (GTM) execution. Marketing is the strategic force multiplier behind every deal closed.

GTM 64

GTM Gambling Pipeline Strategize 64

Martech

JULY 13, 2021

As part of the launch of MarTech’s Email Marketing Periodic Table, we are highlighting key chapters of the report. the content of your email will be the main driver of results. When it comes to relevance, having an email marketing Calendar (Cl) will help create a strategic schedule for your email campaigns.

Drivers/motivators 142

Drivers/motivators Launch Strategize Campaign 142

ConversionXL

JUNE 25, 2021

An effective product launch strategy helps you generate awareness, build intrigue, and validate your product positioning. The best product launches take into account the product lifecycle—understanding where it fits into the bigger picture, and how to transition through each phase. But it’s not a linear journey. That’s rarely the case.

Launch 96

Launch Product Non-Profits GTM 96

Search Engine Land

JULY 23, 2024

It’s how they try to motivate users (who otherwise wouldn’t care) to adopt new tech. ” Paid search specialist Sarah Stemen said the delay in phasing out third-party cookies by Google is probably strategic: “As the dominant browser owner, Google is under scrutiny for antitrust behaviors. .

Non-Profits 97

Non-Profits Drivers/motivators Launch Gaming 97

Hubspot

DECEMBER 2, 2024

I'm going to take this opportunity to both shamelessly plug and legitimately recommend LevelEleven — a solution from Ascent Cloud that helps you motivate your sales team by gamifying sales and recognizing reps' performance publicly. The holidays are almost bound to delay projects launching on time. Leverage unique end-of-year offers.

Sales 69

Sales Closing Up-sell Prospecting 69

Hubspot

JULY 30, 2020

Sales leaders that fall back on run-of-the-mill motivation techniques struggle to drive their reps toward aggressive growth targets. One clear way to motivate salespeople in the summer is to empower front-line managers to be better coaches. Use SPIFFs to launch a new product or sell excess inventory. Plan a sales contest.

Drivers/motivators 92

Drivers/motivators Commission Technique Sports 92

ConversionXL

DECEMBER 11, 2018

Recently, I designed a strategic marketing campaign for a company called Help Scout —a helpdesk software tool. Within the week-long process, one of the first steps they outline for a successful launch—and one that I use when crafting every marketing campaign—is to Ask the Experts. Lead with the creative, not with the goals.

Campaign 134

Campaign A/B testing Drivers/motivators Launch 134

The Advantexe Advisor

SEPTEMBER 22, 2022

At Advantexe, we are always researching and probing into the issues and drivers related to building Business Acumen , Business Leadership, and Strategic Business Selling Skills. Over a series of blogs, we are going to share insights into the business and leadership drivers of “The Great Resignation.”

Drivers/motivators 98

Drivers/motivators Launch Strategize Sell 98

Martech

APRIL 3, 2025

Instead, treat it as a driver of strategy. Prior learnings and insights fuel strategic iteration for the next campaign,product launch or promotion. In one case, a retailer launched an upper-funnel campaign targeted at net-new audiences and used MMM and holdout testing to isolate incremental traffic and conversions.

Campaign 91

Campaign Drivers/motivators Growth Finance 91

Sales Pop!

MAY 2, 2024

On Instagram, they launched a series of “cleaning journey” highlights, where influencers documented their daily routines using UseActive products. On Twitter, UseActive engaged with customers through motivational tweets and cleaning challenges, using hashtags to increase visibility and push traffic towards their Amazon listings.

E-commerce 130

E-commerce Niche Launch Education 130

Sales Pop!

AUGUST 20, 2021

These can be a unique selling proposition, recommendations, business launch questions, success stories, demonstrations, and presentations. Company teams explain all benefits of the product to leads, generate interest and motivate them to make a purchase; Interest and value. We will talk about the latter in more detail below.

Inside sales 246

Inside sales B2B CRM Price 246

Cerebral Selling

JANUARY 18, 2021

This tactic works because when buyers launch objections, the amygdala, the part of the brain responsible for evoking strong emotional responses, goes on high alert, preparing for a defensive confrontation. Source: Motivating voter turnout by invoking the self; Christopher J. verb-phrasing). Bryan, Gregory M. For example: .

Objection handling 197

Objection handling Negotiate Presentation Strategize 197

Salesforce

OCTOBER 18, 2024

A top motivating factor for most people — especially those in finance, insurance, and construction — is money. While some successful small businesses have been launched with a shoestring budget, it’s less stressful if you have a significant financial cushion. Be strategic in hiring by defining clear roles and expectations.

Minimum Viable Product 111

Minimum Viable Product Cross-sell Niche Legal 111

Hubspot

NOVEMBER 6, 2014

Agencies have, within their walls, some of the most brilliant creative and strategic minds. That''s why so many agencies have launched their own incubators and accelerators in the past few years. Redpepper , an agency with locations in Nashville and Atlanta, launched RP Lab in 2012. 16 Products Launched by Ad Agencies.

Launch 78

Launch Product Retail Clients 78

ConversionXL

NOVEMBER 10, 2020

Instead of focusing on content for each phase of the traditional funnel, marketers need to create content at three depths: conceptual, strategic, and tactical. The strategic level. How Atlassian used the conceptual, strategic, and tactical frameworks . Choosing what to talk about. The conceptual level.

Strategize 139

Strategize Teamwork Education Follow-up 139

Hubspot

MAY 26, 2025

That kind of strategic intel doesnt come from a spreadsheet. I launched a blog, a YouTube channel, and a business. When it comes to motivations, I recommend that reps keep track of all their wins. What most people dont realize is that cold calling isnt just about getting the meeting. Half the time, its about fact-finding.

Cold Call 65

Cold Call Quota Gaming Pitch 65

Martech

OCTOBER 16, 2023

Triggered email I consider triggers to be one or two emails that launch automatically based on a customer’s action. Keep these strategic points in mind as you develop your trigger emails: They must be evergreen They don’t need repeated changes and updates – and be specific to the purpose or customer action you want. I’m glad you asked!

Cross-sell 136

Cross-sell Retail B2C Strategize 136

Martech

FEBRUARY 14, 2024

In the example above, the long-term vision might be to launch a holistic multi-channel campaign targeting the automotive industry. Identifying quick wins is critical, and you can often measure their success in a binary way — did they launch or did they not? Launch a webinar targeting the automotive industry.

Launch 117

Launch Strategize Growth Campaign 117

Martech

DECEMBER 1, 2023

But strategically, cost-effective acquisition isn’t about spending less or increasing the team. Here’s how to enhance the team’s performance: Understand what motivates each BDR. Once you understand the motivation of each team member, you can more easily address any areas of poor performance.

Process 114

Process Customers Appointment Pharmaceutical 114

Martech

MAY 28, 2024

It helps by scheduling posts for your team, measuring engagement and motivating your sales team to maintain a consistent posting schedule. If you have nailed your ICP, this can be a big driver of engagement and increase demand for your product at all levels. Oktopost has been an asset at every company I’ve worked at.

GTM 127

GTM Drivers/motivators B2B Campaign 127

ConversionXL

JUNE 16, 2022

For example, if your goal is to raise brand awareness using videos, your content, channels, and key performance indicators (KPIs) will be different from a campaign for generating revenue through strategic partnerships. For example, let’s say for every new feature launch, you create a new landing page. Marketing strategy. Opportunities.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

ConversionXL

JANUARY 18, 2022

Product marketing informs strategic positioning and ensures alignment across the company. Brand marketing provides a strategic approach to building relationships between your brand and your customers. Brand marketing is about building connections through emotion and experiences, a key driver in consumer decision-making.

Product 110

Product GTM Construction Launch 110

Martech

SEPTEMBER 21, 2021

We also discovered that there’s a goldmine of opportunity for agencies who can position themselves as strategic partners and make businesses’ lives easier. Go beyond the tactical and get strategic. Another 46% said they dislike when agencies turn out not to be a strategic business partner. Focus on customer service.

Clients 116

Clients Real Estate Strategic partnership Lead generation 116

Martech

MARCH 22, 2022

However, companies will make more money and use email to serve their entire organizations more effectively when they use a strategic approach that harnesses and respects the channel’s power simultaneously. 3 drivers of email marketing’s evolution. 3 drivers of email marketing’s evolution.

B2C 124

B2C Objectives and Key Results Drivers/motivators B2B 124

ConversionXL

NOVEMBER 4, 2021

Product marketers work to understand the market and what motivates customers. Kumar, a marketing professor at Georgia State University, claims that there’s an optimal pace of product launches for every brand. Product marketing is today’s most critical marketing function. And yet, it’s unfamiliar and confusing to many.

Product 127

Product E-commerce Strategize Angle 127

Hubspot

OCTOBER 9, 2023

Over the years, many organizations have invested in a new selling methodology that has evolved the sales approach from strategic selling to "challenging" prospects. Drivers of the Cost System As with any business, your prospect's company is bound to be concerned about costs, expenses, and driving profitability. Raw materials?

Prospecting 74

Prospecting Drivers/motivators Strategize Service 74

Highspot

JUNE 9, 2022

We turned to our Strategic Enablement Services team to find out how leading businesses are leveraging a strategic approach to sales enablement in order to meet these changes head-on and empower their sales teams to find success in every customer scenario. Take the Strategic Enablement Framework to Your Organization.

Strategize 52

Strategize Sales Drivers/motivators Consult 52

Sales Pop!

JUNE 26, 2023

Whether optimizing product pages, updating the user interface, or launching a marketing campaign, here are six tips to get more shoppers buying from your store and increasing conversions in the long run. Whether it’s a one-time offer or a loyalty program, giving customers a discount is an effective way to motivate them to purchase.

E-commerce 130

E-commerce Conversion Drivers/motivators Engineering 130

Salesforce

NOVEMBER 17, 2021

And with careful and timely planning, strategic messaging, and thoughtful storytelling, it’s a great opportunity for your organization to help build community and demonstrate leadership. It used to be the day that nonprofits launched their holiday campaigns. The 2021 holiday shopping season calls for 2021 strategies.

Retail 98

Retail Launch Education Drivers/motivators 98

Miller Heiman Group

JUNE 13, 2019

By harnessing the power of predictive analytics in concert with proven sales methodologies, Scout analyzes the data in a CRM and shows sellers a sequence of strategic moves that will lead to deals won. The key is to motivate your sellers to change the way they view your platform. If You Clean Your Data, They Will Come.

CRM 113

CRM Technology Technology Drivers/motivators 113

Hubspot

NOVEMBER 19, 2020

Consider the motivations, demographics, and backgrounds of your new target market to help you decide whether or not the development initiative makes sense. But before you start collecting revenue, there are a few final steps to take – specifically, aligning your team on the best way to conduct this go-to-market launch. Sales Planning.

Drivers/motivators 101

Drivers/motivators Territory Launch Growth 101

SBI

MARCH 8, 2018

Chris: SAVO is a game changer for our customers because instead of just focusing on solving tactical pains like helping sellers find content easier, we focus on helping organizations align the sales organization to strategic corporate initiatives and changing market conditions. Nancy: How have companies determined the ROI of your solution?

Gaming 55

Gaming Strategize Government Cross-sell 55