Tibor Shanto

JUNE 17, 2021

What hypothesis I am proposing is this: Ambition is key – investing energy in low balling targets will hurt you in the long run. If the reasons why goals are set to be a stretch is new to you I’d recommend you read this post about OKR grading as it outlines the science of why ambition is key to team and organisational success.

Objectives and Key Results 293

Objectives and Key Results Quota Sales Drivers/motivators 293

Martech

DECEMBER 18, 2024

Durraze explains that these systems can help in two key areas: Identifying patterns at scale AI can uncover non-linear relationships and trends hidden within massive datasets. This approach transforms marketing analytics from a reactive reporting function into a proactive driver of business growth.

Objectives and Key Results 104

Objectives and Key Results CRM Drivers/motivators Campaign 104

Search Engine Land

AUGUST 29, 2024

AI is a key driver for transformation. Step 1: Define business goals, objectives and KPIs This step is divided into two parts: setting goals and identifying key performance indicators (KPIs). Companies can develop robust forecasting and budgeting models that focus on data-driven decisions. Processing.

Objectives and Key Results 85

Objectives and Key Results Technique Drivers/motivators Technology 85

Veloxy

JUNE 15, 2023

Key factors driving outside sales growth include personalized customer service, increased competition, and digital technologies & tools. Key skills for success include excellent customer relations, proficiency in new business development, adeptness in account management, technical sales knowledge, and problem-solving capabilities.

Outside Sales 264

Outside Sales Objectives and Key Results Negotiate Territory 264

STAR Results

JUNE 3, 2020

Even though we are still social distancing and face to face selling may not resume until 2021, you are still responsible for sales results. Sales managers are the key to driving sales performance. As a result, they have had to adapt their messaging. 5 Things Sales Managers Can do to Close the Sales Gap.

Closing 247

Closing Objectives and Key Results Sales Follow-up 247

Salesforce

FEBRUARY 20, 2025

The key difference? Perhaps most dramatically, Waymo has leveraged digital workflow expertise to deploy advanced robotics, demonstrating a remarkable ~90% reduction in collision incidents compared to human drivers across 39 million real-world miles. But the intelligence layerthe ability to plan, adapt, and learnremains consistent.

Hospitality 104

Hospitality Objectives and Key Results Healthcare Manufacturing 104

Salesmate

DECEMBER 3, 2020

As a manager, you wouldn’t like to see poor sales results. A good objective of leadership is to help those who are doing poorly to do well and to help those who are doing well to do even better – Jim Rohn . How to motivate the sales team when sales is low? Here is how you can motivate the team when sales is low.

Drivers/motivators 123

Drivers/motivators Objectives and Key Results Sales CRM 123

Martech

SEPTEMBER 17, 2024

We tackled common challenges like relying on anecdotes, unclear objectives and data silos, laying the groundwork for more focused and effective marketing strategies. Set up alerts for key metrics to ensure you are immediately informed of significant changes. Use dashboards and analytics tools to get up-to-the-minute performance data.

Objectives and Key Results 66

Objectives and Key Results Click Through Rate Campaign Drivers/motivators 66

Highspot

APRIL 1, 2025

Key Takeaways Traditional sales role play often feels forced and anxiety-inducing, limiting a reps ability to build genuine sales confidence. Then, you will receive a summary of the results by the end of the session. Offering specific feedback ensures sales reps stay motivated. Were you consistent? Did you show confidence?

Objectives and Key Results 52

Objectives and Key Results Sell Objection handling Negotiate 52

Veloxy

JANUARY 2, 2024

Set and Track Sales Objectives Setting goals is essential for your company to consistently achieve growth targets in sales. If you don’t have a roadmap outlining how to approach sales, you can’t expect consistent results. However, this is a balancing act you can’t afford to get wrong.

Product 246

Product Territory Objectives and Key Results Sales 246

Sales Gravy

APRIL 2, 2025

Below are the key insights from our conversation on why coaching matters, how it boosts sales and culture, and what leaders should do right now to make it happen. Much like elite athletes, sales professionals need ongoing input to fine-tune their mechanics, recharge their motivation, and keep small errors from turning into big problems.

Objectives and Key Results 65

Objectives and Key Results Territory Appointment Technique 65

Martech

FEBRUARY 20, 2025

I enjoyed Eric Dates’ recent MarTech article, “ How the Salesforce Lead Object broke B2B marketing (and how to fix it).” Each stakeholder views a proposal through their own lens, shaped by their role and personal motivations for approving or rejecting the deal. Your marketing must address these varied expectations.

Objectives and Key Results 105

Objectives and Key Results B2B CRM Territory 105

Closing Bigger

FEBRUARY 10, 2025

Which drives results? They build and maintain structure, keep teams accountable, and drive short-term results. Leadership is about crafting and communicating a vision that inspires and aligns the team with the companys long-term objectives. Which drives results? Which is more important? Their world is the next 90 days.

Objectives and Key Results 85

Objectives and Key Results CRM Sales Strategize 85

ConversionXL

NOVEMBER 9, 2021

This is a clever piece of copy that answers the objection: “How secure is Memberstack’s payment application?”. Scrolling below the fold, Memberstack builds trust further by introducing a subheading with some important figures to demonstrate proof of results. The two sections that follow are about preempting objections.

Drivers/motivators 156

Drivers/motivators Objectives and Key Results A/B testing Conversion 156

Martech

APRIL 3, 2023

This article is a guide to conversational marketing and why it should be a key component of your B2B go-to-market strategy. To build your strategy, identify your audience, select tools, create a messaging framework, train your team and measure results. To get started, it’s important to follow these key steps.

GTM 130

GTM B2B Conversion Objectives and Key Results 130

Veloxy

DECEMBER 28, 2023

Get Your Free Ebook Key Takeaways Outside sales is the practice of selling through direct, in-person interactions. However, managing autonomy effectively can be challenging, as it requires a high level of self-discipline, time management, and self-motivation.

Outside Sales 242

Outside Sales Cold Call Represent Objectives and Key Results 242

Veloxy

MAY 30, 2024

When we engage with potential customers, we can learn about their pain points, preferences, and objections. Setting Clear Objectives and Goals for Your Campaign Having clear objective s is essential for any cold outreach campaign. Highlight key benefits and use visuals if possible. We need to know what we want to achieve.

Objectives and Key Results 246

Objectives and Key Results Cold Call Click Through Rate Technique 246

Salesforce

APRIL 11, 2023

We learned very quickly that the biggest obstacle to closing new business isn’t the objections themselves, it’s how the team manages the objections. The key to effective objection handling is using a question-based framework that puts the prospect at ease. Why is objection handling important?

Objection handling 98

Objection handling Objectives and Key Results Trust Prospecting 98

Cerebral Selling

SEPTEMBER 12, 2022

One of the biggest reasons salespeople fail to create a sense of urgency in the mind of their customers is because they mistakenly focus too heavily on business cases and not nearly enough on their customer’s emotional motivators (i.e. As a result, they suffer with low close rates and poor forecast accuracy. the real reason they buy).

Customers 213

Customers Objectives and Key Results Objection handling Drivers/motivators 213

Force Management

OCTOBER 13, 2022

This blog is part of our Mission Critical Success Series, where we dive into the strategies leaders are using to execute on mission critical sales objectives during times of economic change. The key is to identify additional stakeholders early in the sales process to reduce possible stalling and conflict later in the deal.

Customers 109

Customers Objectives and Key Results Drivers/motivators Pipeline 109

Hubspot

JANUARY 8, 2025

In his book, he explores how gap selling has the potential to: Generate more leads Increase customer conversion rates Minimize sales cycles Maximize the average deal size Despite what you might be thinking, gap selling doesnt involve a whole lot of strong-arming prospects or dazzling them with fancy features to achieve these results.

Intrinsic 79

Intrinsic Sell Objectives and Key Results Technique 79

Salesforce

OCTOBER 29, 2024

In today’s tech-driven world, digital transformation is key to building better customer relationships and future-proofing your business. Achieve Faster Results with Salesforce Get personalized insights and discover how you can accelerate time-to-value with help from our Salesforce Professional Services experts.

Government 64

Government Objectives and Key Results Teamwork Strategize 64

ClickFunnels

OCTOBER 22, 2021

Low-quality traffic — which refers to traffic that isn’t interested in what you’re offering or can’t afford it — will always result in a low conversion rate and a high cost per conversion. Work your way in — This means you’ll be emailing people, building relationships with key decision-makers, and looking for collaboration opportunities.

Objectives and Key Results 248

Objectives and Key Results Sales Non-Profits Follow-up 248

Sales Hacker

FEBRUARY 6, 2020

What is the objective of the meeting? . Knowing who is involved, and understanding the company will help you better align and position your solution to the business drivers, the needs, and the objectives that are at the heart of the deal at hand. . The “why” entails the business drivers and the motivations of your prospect.

Meeting 136

Meeting Customers Drivers/motivators Objectives and Key Results 136

Martech

FEBRUARY 3, 2022

And how can we earn more respect for marketing as a function while delivering outstanding results at the same time? The key to solving this problem is transparency. Unfortunately, this is the general view of marketing: a black box that eats money and haphazardly spits out lackluster results on an unpredictable schedule.

Objectives and Key Results 98

Objectives and Key Results Cross-sell Drivers/motivators Growth 98

Search Engine Land

JANUARY 20, 2023

Firstly, and most obviously, form submissions are likely to be completed by qualified leads and may result in a sale. You can see which landing pages result in a conversion within the same session – perfect for identifying sales direct from SEO efforts. Head to Search Results in the left-hand menu.

Objectives and Key Results 115

Objectives and Key Results Conversion Campaign Drivers/motivators 115

Martech

APRIL 2, 2025

From trend to strategy: How interactivity drives results Social media platforms punish their brand advertisers, influencer marketing loses its edge, but email just keeps on keepin’ on. However, my work with clients shows that interactive email can create more value for customers and drive greater results for your business.

Gaming 94

Gaming Objectives and Key Results Strategize Education 94

Hubspot

MARCH 12, 2025

For sellers, the key benefit is a shorter sales cycle, allowing them to close deals more efficiently. And, this can have beneficial results. This requires a deep understanding of their business needs and objectives. For buyers, it offers a smoother, less overwhelming purchasing experience. What does SNAP Stand for anyway?

Sell 61

Sell Objectives and Key Results Pitch Sales 61

Openview

MAY 30, 2018

In this guide, you’ll find tips for designing sales compensation packages that yield results and actually scale. The key, of course, is to find the middle ground — the point at which every employee who makes up your sales organization feels fully motivated to deliver results that fuel smart growth.

Objectives and Key Results 147

Objectives and Key Results Commission Appointment Lead generation 147

Salesforce

JANUARY 13, 2025

Every company aspires for the best data quality , which includes the retention and use of relevant, clean data while also following key regulatory requirements. In simpler terms: bad data in, bad results out. Start by defining your objectives improving data quality is likely at the top of the list.

Government 52

Government Objectives and Key Results Drivers/motivators Legal 52

Sales Hacker

FEBRUARY 3, 2025

Set core goals and bet on S-Curves Owners 2025 plan revolves around two key elements: Core Initiatives: A set of seven essential strategies that, if executed well, will drive the planned revenue growth (for Owner in 2025, 2x revenue growth). These plays ensure that all functions are driving toward the same objectives. This isnt enough.

GTM 68

GTM Objectives and Key Results Quota Real Estate 68

Veloxy

APRIL 12, 2023

If you’re talking to a homeowner, for example, you’ll need to understand their energy usage patterns and what motivates them to consider solar. Address Objections As a solar salesperson, you’re bound to encounter objections from potential customers.

Referrals 246

Referrals Finance Objectives and Key Results Sales 246

Highspot

OCTOBER 29, 2024

Sales coaching is one of the many key responsibilities of a sales leader and is one of the most effective ways to increase sales performance across your team. Traditional sales coaching focuses on tactical issues and deal reviews – leaving little time for the kind of coaching that actually gets the desired results.

Objectives and Key Results 64

Objectives and Key Results Sales Pitch Objection handling 64

Highspot

JANUARY 23, 2025

Key Takeaways Strong soft skills are just as important, if not more so, than technical expertise for sales success. Soft skills training programs help bridge this gap by providing reps with interactive techniques for excelling, driving consistent results, and building stronger client relationships.

Objectives and Key Results 52

Objectives and Key Results Negotiate Cross-sell Technique 52

Martech

OCTOBER 26, 2021

“Leading companies will win digitally by continually innovating brand experiences that drive transformative results,” said Dave Mankowski, Chief Growth Officer for CX software company Bounteous, at our recent MarTech conference. Marketers need to make sure the new tech is yielding results in the form of insights and performance.

Technology 130

Technology Technology E-commerce Objectives and Key Results 130

Hubspot

FEBRUARY 24, 2025

Five years into my B2B marketing career, I noticed a pattern: The clients who said yes were the ones whom I understood not just their stated needs but their underlying motivations through conceptual selling. Once I grasped that underlying driver, our whole conversation shifted. While traditional selling asks, What do you need?

Sell 46

Sell Drivers/motivators Objectives and Key Results Cross-sell 46

Sales Pop!

SEPTEMBER 16, 2022

It covers you in case you or your drivers cause any property damages or even have any injuries during the accident. It protects drivers’ actions and is similar to loading docks and truck stops. Therefore, cyber insurance is the key to preventing these anonymous attacks. General liability. Trucks that drive on their own.

Drivers/motivators 130

Drivers/motivators Objectives and Key Results Government Meeting 130