Search Engine Land

AUGUST 29, 2024

AI is transforming how businesses approach their digital marketing budgeting and forecasting processes. AI is a key driver for transformation. Step 1: Define business goals, objectives and KPIs This step is divided into two parts: setting goals and identifying key performance indicators (KPIs). Processing.

Objectives and Key Results 85

Objectives and Key Results Technique Drivers/motivators Technology 85

PandaDoc

JUNE 2, 2025

They shape those needs by reframing perspectives, taking control of the sales process, challenging customers to look past outdated assumptions, and help buyers see problems in a new light. How the Challenger process works In short, the Challenger method is summed up as teach, tailor, and take control.

Process 52

Process Objectives and Key Results Sales Angle 52

Veloxy

JUNE 15, 2023

Short Summary Outside sales is a process that involves traveling to meet potential customers and build relationships. Key factors driving outside sales growth include personalized customer service, increased competition, and digital technologies & tools.

Outside Sales 264

Outside Sales Objectives and Key Results Negotiate Territory 264

Salesforce

FEBRUARY 20, 2025

The key difference? Instead, it’s about creating the right infrastructure and piping the foundational business processes, security protocols, ethical guidelines and data flows that connect enterprise systems to interface with the agentic layer provided by Agentforce.

Hospitality 104

Hospitality Objectives and Key Results Healthcare Manufacturing 104

Veloxy

JANUARY 2, 2024

Invest in the Right Technology As mentioned, inefficient processes and manual tasks take up too much of your sales reps’ time. You can easily address this by embracing sales technology to streamline sales processes. If you don’t have a roadmap outlining how to approach sales, you can’t expect consistent results.

Product 246

Product Territory Objectives and Key Results Sales 246

Highspot

MAY 26, 2025

Key takeaways Learning analytics connects training investments directly to business results, helping teams prove impact and make faster, smarter decisions. For example, sales reps who skipped interactive role-plays in training struggled with objection handling. The result? It’s a repeatable learning process.

Objectives and Key Results 52

Objectives and Key Results Objection handling Quota Education 52

Force Management

OCTOBER 13, 2022

This blog is part of our Mission Critical Success Series, where we dive into the strategies leaders are using to execute on mission critical sales objectives during times of economic change. When effectively executed, a customer-focused sales process will lead the buyer to view your solution as vital to their success.

Customers 138

Customers Objectives and Key Results Drivers/motivators Pipeline 138

STAR Results

JUNE 3, 2020

Even though we are still social distancing and face to face selling may not resume until 2021, you are still responsible for sales results. Sales managers are the key to driving sales performance. As a result, they have had to adapt their messaging. 5 Things Sales Managers Can do to Close the Sales Gap.

Closing 247

Closing Objectives and Key Results Sales Follow-up 247

Martech

MAY 12, 2025

The key is knowing how and when to use each one. Processing. have introduced new data sharing and processing limitations, accelerating the shift away from third-party cookies. As a result, gaining a clear, direct view of user behavior, especially for upper-funnel activity, is becoming increasingly complex.

Objectives and Key Results 114

Objectives and Key Results A/B testing Drivers/motivators Strategize 114

Closing Bigger

FEBRUARY 10, 2025

Which drives results? The Core Differences Between Sales Leadership and Sales Management Sales managers focus on systems, process, and daily execution. They build and maintain structure, keep teams accountable, and drive short-term results. As Mike Curliss put it, As a manager, you build the process box.

Objectives and Key Results 85

Objectives and Key Results CRM Sales Strategize 85

Martech

DECEMBER 11, 2024

Here are the key roles in the AI dream team. This leader serves as the projects north star, guiding the vision, setting objectives and ensuring alignment with company goals. They map the initiative across the organization, secure stakeholder buy-in and keep teams motivated. Can they keep the team focused on clear results?

Objectives and Key Results 112

Objectives and Key Results Strategize Engineering Healthcare 112

Martech

SEPTEMBER 17, 2024

We tackled common challenges like relying on anecdotes, unclear objectives and data silos, laying the groundwork for more focused and effective marketing strategies. Set up alerts for key metrics to ensure you are immediately informed of significant changes. Use dashboards and analytics tools to get up-to-the-minute performance data.

Objectives and Key Results 67

Objectives and Key Results Click Through Rate Campaign Drivers/motivators 67

Martech

FEBRUARY 20, 2025

I enjoyed Eric Dates’ recent MarTech article, “ How the Salesforce Lead Object broke B2B marketing (and how to fix it).” Each stakeholder views a proposal through their own lens, shaped by their role and personal motivations for approving or rejecting the deal. Processing.

Objectives and Key Results 106

Objectives and Key Results B2B CRM Territory 106

Veloxy

DECEMBER 28, 2023

Get Your Free Ebook Key Takeaways Outside sales is the practice of selling through direct, in-person interactions. Successful outside sales requires strong communication and problem solving skills as well as flexibility to navigate autonomy, build customer relationships and execute the sales process.

Outside Sales 242

Outside Sales Cold Call Represent Objectives and Key Results 242

Martech

MAY 28, 2025

Marketers are left to navigate the differences and determine what aligns with their objectives. They clarify how different approaches define and capture attention, making it easier for marketers to interpret results and evaluate and compare solutions. These include: Cognitive load : How mentally demanding was it to process the message?

Objectives and Key Results 93

Objectives and Key Results Drivers/motivators Represent Networking 93

Salesforce

OCTOBER 29, 2024

In today’s tech-driven world, digital transformation is key to building better customer relationships and future-proofing your business. Achieve Faster Results with Salesforce Get personalized insights and discover how you can accelerate time-to-value with help from our Salesforce Professional Services experts.

Government 64

Government Objectives and Key Results Teamwork Strategize 64

Cerebral Selling

SEPTEMBER 12, 2022

One of the biggest reasons salespeople fail to create a sense of urgency in the mind of their customers is because they mistakenly focus too heavily on business cases and not nearly enough on their customer’s emotional motivators (i.e. As a result, they suffer with low close rates and poor forecast accuracy. the real reason they buy).

Customers 213

Customers Objectives and Key Results Objection handling Drivers/motivators 213

ConversionXL

NOVEMBER 9, 2021

Landing page optimization is the process of continuously testing, amending, and retesting the effectiveness of your web pages to improve conversion rates. . This is a clever piece of copy that answers the objection: “How secure is Memberstack’s payment application?”. across all industries. Memberstack keeps it brief, which is ideal.

Drivers/motivators 156

Drivers/motivators Objectives and Key Results A/B testing Start-ups 156

ClickFunnels

OCTOBER 22, 2021

Low-quality traffic — which refers to traffic that isn’t interested in what you’re offering or can’t afford it — will always result in a low conversion rate and a high cost per conversion. Once you know who your dream customers are, go through what we call the “Dream 100” process. So how do you drive high-quality traffic?

Objectives and Key Results 248

Objectives and Key Results Sales Non-Profits Follow-up 248

Martech

APRIL 3, 2023

This article is a guide to conversational marketing and why it should be a key component of your B2B go-to-market strategy. To build your strategy, identify your audience, select tools, create a messaging framework, train your team and measure results. Speed up your sales process. Create genuine connections with your buyers.

GTM 131

GTM B2B Conversion Objectives and Key Results 131

Hubspot

JANUARY 8, 2025

In his book, he explores how gap selling has the potential to: Generate more leads Increase customer conversion rates Minimize sales cycles Maximize the average deal size Despite what you might be thinking, gap selling doesnt involve a whole lot of strong-arming prospects or dazzling them with fancy features to achieve these results.

Intrinsic 79

Intrinsic Sell Objectives and Key Results Technique 79

Salesforce

APRIL 11, 2023

We learned very quickly that the biggest obstacle to closing new business isn’t the objections themselves, it’s how the team manages the objections. The key to effective objection handling is using a question-based framework that puts the prospect at ease. Why is objection handling important?

Objection handling 98

Objection handling Objectives and Key Results Trust Prospecting 98

Hubspot

MARCH 12, 2025

SNAP selling is a sales methodology created by sales strategist Jill Konrath , based on her book, which covers the process extensively. I like to think of SNAP selling like Marie Kondo for your sales process cutting out the clutter and focusing on what sparks joy for your buyer. And, this can have beneficial results.

Sell 61

Sell Objectives and Key Results Pitch Sales 61

Highspot

APRIL 1, 2025

Key Takeaways Traditional sales role play often feels forced and anxiety-inducing, limiting a reps ability to build genuine sales confidence. Then, you will receive a summary of the results by the end of the session. Offering specific feedback ensures sales reps stay motivated. Were you consistent? Did you show confidence?

Objectives and Key Results 52

Objectives and Key Results Sell Objection handling Negotiate 52

Veloxy

MAY 30, 2024

When we engage with potential customers, we can learn about their pain points, preferences, and objections. Setting Clear Objectives and Goals for Your Campaign Having clear objective s is essential for any cold outreach campaign. Highlight key benefits and use visuals if possible. We need to know what we want to achieve.

Objectives and Key Results 246

Objectives and Key Results Cold Call Click Through Rate Technique 246

Sales Gravy

APRIL 2, 2025

Below are the key insights from our conversation on why coaching matters, how it boosts sales and culture, and what leaders should do right now to make it happen. Much like elite athletes, sales professionals need ongoing input to fine-tune their mechanics, recharge their motivation, and keep small errors from turning into big problems.

Objectives and Key Results 58

Objectives and Key Results Territory Appointment Technique 58

Veloxy

APRIL 12, 2023

Speed up the process. If you’re talking to a homeowner, for example, you’ll need to understand their energy usage patterns and what motivates them to consider solar. Be Transparent Transparency is crucial in any sales process, and solar sales are no exception. Let’s get started!

Referrals 246

Referrals Finance Objectives and Key Results Sales 246

Salesforce

JANUARY 13, 2025

With millions of records to handle, maintaining high data quality, compliance with regulations , and streamlining processes can seem overwhelming. Every company aspires for the best data quality , which includes the retention and use of relevant, clean data while also following key regulatory requirements.

Government 52

Government Objectives and Key Results Drivers/motivators Legal 52

Martech

FEBRUARY 3, 2022

And how can we earn more respect for marketing as a function while delivering outstanding results at the same time? The key to solving this problem is transparency. Unfortunately, this is the general view of marketing: a black box that eats money and haphazardly spits out lackluster results on an unpredictable schedule.

Objectives and Key Results 98

Objectives and Key Results Cross-sell Drivers/motivators Growth 98

Sales Hacker

FEBRUARY 6, 2020

What is the objective of the meeting? . Knowing who is involved, and understanding the company will help you better align and position your solution to the business drivers, the needs, and the objectives that are at the heart of the deal at hand. . The “why” entails the business drivers and the motivations of your prospect.

Meeting 131

Meeting Customers Drivers/motivators Objectives and Key Results 131

Highspot

OCTOBER 29, 2024

Sales coaching is one of the many key responsibilities of a sales leader and is one of the most effective ways to increase sales performance across your team. Traditional sales coaching focuses on tactical issues and deal reviews – leaving little time for the kind of coaching that actually gets the desired results.

Objectives and Key Results 64

Objectives and Key Results Sales Pitch Objection handling 64

Martech

APRIL 2, 2025

From trend to strategy: How interactivity drives results Social media platforms punish their brand advertisers, influencer marketing loses its edge, but email just keeps on keepin’ on. However, my work with clients shows that interactive email can create more value for customers and drive greater results for your business.

Gaming 95

Gaming Objectives and Key Results Strategize Education 95

Search Engine Land

JANUARY 20, 2023

I am coming across cases where this automatic tracking can be perhaps a bit too general, and a manual tracking solution has been required, but it’s a good feature overall, especially the form_start aspect as this allows you to see drop-offs in the form-filling process.” Head to Search Results in the left-hand menu.

Objectives and Key Results 115

Objectives and Key Results Conversion Campaign Consult 115

Sales Pop!

OCTOBER 18, 2021

If you want to build a stack that your sales team will actually use, you should base it on your existing sales process. A well-defined sales process allows salespeople to close deals predictably. Tools you acquire should turn your process into something more efficient and productive. What Tools Should Be in Your Sales Setup.

Prospecting 232

Prospecting Price CRM Lead generation 232

ConversionXL

JANUARY 9, 2019

You can throw away years of incremental gains in UX and site performance—unless you have a battle-tested process. But what does that process look like? I’m going to walk you step-by-step through our company’s UX research process for site redesigns—the role of each aspect, how long each should take, and what, generally, each entails.

UX 131

UX Process User Experience Technique 131

Veloxy

JUNE 4, 2024

Lack of productivity can result in lost sales, poor customer relations, and inability to complete everyday tasks. However, you don’t see the results you’re expecting. Another key to getting buy-in is to empower end-users to host a lunch and learn. Inviting more players into the sales process helps in this regard.

Objectives and Key Results 245

Objectives and Key Results User Experience Contact Trust 245

Salesforce

JULY 13, 2021

Customer service automation is key to efficiency in the contact center. But according to research from Boston Consulting Group (BCG) , 70% of digital transformation efforts fall short of their objectives. Here are five steps to ensure that your customer service process automation is primed for success: 1.

Service 97

Service Process Customers Cross-sell 97