SaaStr

OCTOBER 25, 2024

It’s no surprise that sales cycle length is the biggest driver of optimism or negativity in the ecosystem. 8: 3x Net Dollar Retention Thanks to This Pricing Model Over time, the dominant pricing structure in B2C and B2B applications is like the cell phone plan. You get a base number of minutes for a particular price.

Go To Market 132

Go To Market Quota GTM Price 132

PandaDoc

MAY 2, 2025

Your pricing and quoting strategy. Pricing isnt just a number you stick on a product or service. The structure and logic behind your pricing can nudge buyers toward larger deals, reinforce your value, and streamline the path to yes. Its a simple psychological lever: customers are motivated by value. Its a narrative.

Price 52

Price Drivers/motivators Legal Strategize 52

Martech

JULY 31, 2024

The drivers of customer satisfaction SaaSletter’s research on Drivers of Customer Satisfaction + Category Leadership surveyed 4,222 software companies. I would add to their list: Price/value. What makes them happy or sad? What is it that they want from us anyway? The factors are, in order: Quality of support. Ease of use.

B2B 130

B2B Customers Drivers/motivators Referrals 130

Sales Pop!

SEPTEMBER 2, 2021

Along with your studies, you may become an Uber driver or offer local transportation services (pick & drop to offices, schools, etc.). You can buy existing websites for a low price. Spend six months to 2 years developing them, then sell them for a profit at a much higher price. Create Motivational Apps For Multiple Users.

Transportation 223

Transportation Drivers/motivators Networking Commission 223

RingDNA

MAY 8, 2025

What follows is a curated set of 25 motivational sales quotes, insights that cut through the noise and speak to what drives revenue. That’s how you turn process into performance.” — Paul Butterfield, Revenue Flywheel Group “If you want to win, stop whining about your product and your pricing.

Drivers/motivators 62

Drivers/motivators Cold Call Sales Up-sell 62

Sales Pop!

NOVEMBER 22, 2021

For instance, if your pricing and delivery options are the same as or similar to rival delivery companies, providing first-class customer service can be the thing that tips customers in your favor. Delivery drivers are usually most interested in doing their rounds as quickly as possible. Come Up with the Right Pricing Structure.

Customers 214

Customers Drivers/motivators Price Represent 214

Martech

JULY 18, 2024

It’s all contributing to what I call “marketing analysis paralysis,” and you can recognize the signs and symptoms such as: Pushing priorities quarter after quarter leading to low employee morale as the development team’s work stalls, decreasing motivation and productivity.

Objectives and Key Results 122

Objectives and Key Results Government Strategize Launch 122

Hubspot

AUGUST 7, 2024

Use the HubSpot Google Chrome extension directly in your inbox to save time, and get a step-by-step orientation so you can integrate this into your sales process immediately Image Source Pricing : Free. The pricing will also make this inaccessible for some companies. More pricing information can be found here.

CRM 81

CRM Price User Experience Customer Relationship Management 81

SaaStr

JULY 25, 2022

SaaS pricing can be overwhelming when there are unlimited paths and opportunities that exist. Even though most companies acknowledge its importance, SaaS founders often choose a simplistic approach to pricing—that is, if they don’t choose to ignore it altogether. Making pricing work for your business.

Price 109

Price Product Drivers/motivators Contract 109

Understanding the Sales Force

FEBRUARY 1, 2025

If you are driving in your car, looking at your phone, fiddling with your radio, looking at people on the sidewalk, weaving in and out of traffic or speeding because you’re in a hurry, you are probably not a very good driver and bad things will happen. Pretty amazing, isn’t it? The same concept derails salespeople too.

Drivers/motivators 114

Drivers/motivators Sales Quota Pipeline 114

Search Engine Land

SEPTEMBER 20, 2024

Key product feed optimization areas to focus on Price: Is your price competitive with the market to earn the click and sale? Dominating SEO and PPC for your top performing keywords Of the keywords that are the core business drivers, put together a plan to own these keywords across your search marketing program.

CTR 108

CTR UX Campaign Education 108

Veloxy

JUNE 15, 2023

In general, outside sales representatives tend to focus on more complex, high-value sales, while inside sales reps offer lower-priced products and services. This involves crafting an effective job description, employing interview strategies to identify superstars, and implementing employee retention and motivation techniques.

Outside Sales 264

Outside Sales Objectives and Key Results Negotiate Technique 264

Search Engine Land

JULY 22, 2024

Conversion rate (CVR) is one of the top performance drivers when it comes to PPC campaigns. Worse, they could think that such sleek-looking creatives mean that your price tag will be above their budget. If we take the above item further, you should also focus on competitors’ pricing and/or USPs. Depends on your target audience.

A/B testing 96

A/B testing UX Campaign Conversion 96

Martech

JULY 30, 2024

Cost : Within budget and competitive in price. Opportunities to enhance skills may aid in retaining talent, providing stability where helpful and motivating staff with your investment in them. It’s table stakes for project management metrics to focus on “what” you deliver (e.g., Speed : Cycle time and on-time delivery.

Profit margin 125

Profit margin Niche Strategize Clients 125

Martech

JANUARY 23, 2023

Using psychological approaches in your email campaigns can motivate customers to act instead of making do with hastily written copy and a “Buy now” mindset. Using psychology to address your ecommerce customers’ motivational drivers will be one of those approaches. It’s a cognitive bias many of us share.

Drivers/motivators 130

Drivers/motivators Profit margin Price Campaign 130

Martech

APRIL 17, 2023

A majority of online beauty shoppers will wait for lower prices and risk items going out of stock, a new study from D2C ecommerce company ESW finds. But there is also a sizeable number of “super shoppers” who will pay full price to get exclusive items. Seeking lower prices. Why we care. Power shoppers. Get MarTech!

Price 108

Price Drivers/motivators Product Customers 108

The Advantexe Advisor

FEBRUARY 20, 2024

One of the “levers” that companies are pulling right now as part of their “what-if analysis” and planning for Q1 and beyond is price discounting. The primary motivation for taking price discounts is to drive revenue to meet top-line (P&L) commitments.

Price 105

Price Drivers/motivators Meeting Sales 105

Salesforce

NOVEMBER 12, 2024

Consider things like efficiency, reliability, and competitive pricing. For example, an international fast-food chain that offers a consistent and cost-effective dining experience — whether in Des Moines, Iowa or Tokyo, Japan — is attractive to those looking for food familiarity at a good price. It was endemic.

Transportation 52

Transportation Drivers/motivators Customers Territory 52

Sales Pop!

OCTOBER 18, 2021

Price: from $132.30 Price: upon request. Price: $5.99 The price depends on a CRM that you want to integrate with. Price: the free version is up to 50 queries per month. Price: $49 to $499 per month, depending on how many leads you’re looking for. Price: from $79.99/month Hubspot, Pipedrive).

Prospecting 232

Prospecting Price CRM Lead generation 232

Salesforce

FEBRUARY 10, 2025

Customer data from smart meters, e-commerce profiles, and service interactions creates important opportunities for utilities to engage future (and current) EV drivers. Even current EV owners are in the dark about their charging options: Only 23% of EV drivers know what a level 2 charging station is, for example. The challenge?

Drivers/motivators 52

Drivers/motivators E-commerce Electricity Trust 52

Sales Pop!

AUGUST 20, 2021

Company teams explain all benefits of the product to leads, generate interest and motivate them to make a purchase; Interest and value. This is where all the details, including the decision-making process and its price, are discussed; Proposal. The service offers three price plans: Professional, Team, and Enterprise.

Inside sales 246

Inside sales B2B CRM Price 246

Martech

MAY 12, 2025

Dig deeper: How attribution masks whats actually driving growth Marketing mix modeling Even before recent shifts in privacy and tracking, marketing mix modeling had a well-established role in helping marketers understand the broader drivers of sales. That often made it challenging to apply the findings to tactical decisions.

Objectives and Key Results 117

Objectives and Key Results A/B testing Drivers/motivators Strategize 117

Heinz Marketing

OCTOBER 29, 2024

Challenges Specific to DACI: Driver vs. Approver Confusion and Bottlenecks One of the main challenges with DACI is distinguishing between the “Driver” (who leads the work) and the “Approver” (who gives the final yes/no). The Driver may feel they lack the autonomy to execute tasks without constant oversight.

Drivers/motivators 88

Drivers/motivators Consult Go To Market Launch 88

Search Engine Land

OCTOBER 13, 2023

The concept of randomized generalized second-price (RGSP) auctions sent shockwaves through the PPC community after the subject took center stage at the Google antitrust trial. The top bidder then “pays the price of the bid equal to the next-highest bid plus one cent,” according to Big Tech on Trial. ” Is RGSP new?

Price 116

Price CTR Click Through Rate Campaign 116

SaaStr

MARCH 5, 2025

This early hands-on approach helped them deeply understand their ideal customer profile (ICP), pricing strategy, and product-market fit, creating a solid launchpad for their go-to-market expansion. Key Growth Drivers 1. Before hiring their first sales reps, the founders personally closed millions in revenue.

Territory 70

Territory Drivers/motivators Quota Pipeline 70

Partners in Excellence

APRIL 8, 2022

It’s just fascinating to watch, learn about the teams, drivers, cars. The ability to provide data to the drivers to help them understand their own performance and how they might improve was a critical aspect of what they sought to discover. No driver is favored. No driver was “unprepared.”

Drivers/motivators 134

Drivers/motivators Hospitality Engineering Up-sell 134

Sales Pop!

OCTOBER 18, 2021

Many salespeople look to hit a home run when it comes to selling service at a high price, implement it, and then never look back; instead, they continue to run. Sales can be a challenging and lonely road, provoking the need for one to remain motivated. Eliminate the Baseball Syndrome. Find The Value In The Relationship.

Referrals 235

Referrals Sales Repeat business Drivers/motivators 235

Martech

MAY 21, 2025

The stronger the pressure to justify the choice, the more they lean toward quantifiable attributes: price, feature count, specs, vendor reputation. There are four consistent psychological drivers. When positioning is weak, you get reduced to feature comparisons, pricing tables and vendor spreadsheets.

B2B 124

B2B Pitch Drivers/motivators Manufacturing 124

Martech

JANUARY 4, 2024

Another driver was major discounting by retailers. Consumers may have struggled with gas prices, the cost of some food items and (as always) the cost of housing over the course of the year, but come holiday time those purse strings were loosened. Electronics rang the bell for discounts peaking at over 30% of list price.

Drivers/motivators 121

Drivers/motivators Retail Price Follow-up 121

ClickFunnels

AUGUST 17, 2021

Pricing: Free 1-month trial Starting from €79.99/month Pricing: Free trial with 25 free lead credits. Pricing: Free. Pricing: Lite plan: Free. Pricing: Basic plan: Free. LinkedIn Sales Navigator allows you to tap into the company’s 500M+ user base with advanced lead and company search features. month after that.

Prospecting 244

Prospecting Price CRM Pitch 244

Sales Pop!

SEPTEMBER 29, 2022

How do I find a commercial auto insurance policy for a good price? Shopping around to compare quotes will help you find the best commercial auto insurance for the most competitive price. If that driver can travel with a more experienced driver with a good record, you can avoid putting them on your policy and save money on premiums.

Real Estate 130

Real Estate Transportation Drivers/motivators Legal 130

Sales Pop!

JANUARY 3, 2023

For example, say your company sells five products or services at different price points. You can set ongoing rewards for every 10 sales at each price point. Or, make the sale threshold higher for lower priced products and services. You’re not likely to hear people complain about being recognized with cash.

Sales 212

Sales Price Retail Up-sell 212

ConversionXL

NOVEMBER 9, 2021

With their “Become a Driver” landing page, ridesharing service and Uber competitor Lyft demonstrates exactly what it means to be in touch with your audience. Instead of saying: “Apply here to be a driver,” Lyft appeals to the emotional motivation. Note the copy in the hero banner: “Want to be your own boss?”.

Drivers/motivators 156

Drivers/motivators Objectives and Key Results A/B testing Start-ups 156

Martech

FEBRUARY 18, 2025

Consider the Oasis comeback tour, where data on user behavior and demand fueled dynamic ticket pricing , leaving fans paying more than triple the original asking price. When done right, marketing doesn’t just generate awareness; it becomes a powerful profit driver. The solution is “un-marketing.”

Trust 85

Trust Cross-sell Non-Profits Drivers/motivators 85

SaaStr

MAY 20, 2025

Pricing Model Evolution : HubSpot’s multi-tiered pricing approachfrom free tools to enterprise solutionscreates natural upgrade paths as companies grow, maximizing lifetime value while maintaining strong operating margins (14% non-GAAP operating margin in Q1 2025). Their ecosystem extends their reach globally.

Customers 108

Customers Non-Profits Education Cross-sell 108

ConversionXL

JULY 28, 2020

We’ll also take a look at how to develop an effective nudge marketing strategy to make the most of these powerful behavior drivers. According to Fogg, prompts (or nudges) can be successful only if an individual is: Able to complete a task; Motivated to do so; Has a trigger to cue initiating the behavior. What are nudges?

X-functional 163

X-functional Drivers/motivators Retail Price 163

Martech

JUNE 3, 2025

” Hidden fees and trick pricing : Surprise charges at checkout. You tap into desires, values and motivations instead of manufacturing fake scarcity or panic. A Washington State court recently upheld a consumer complaint accusing Old Navy of using deceptive subject lines on emails promoting a deadline-driven campaign.

Commission 94

Commission Manufacturing Referrals Promote 94