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Prime Day contributed to significant e-commerce growth this year

Martech

Surging e-commerce sales with this year’s promotions show that despite inflation and competing costs like higher gas prices and travel, online shoppers are ready to take advantage of deals in a number of product categories. Below that were paid search (150%) and social networks.

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SEO for E-Commerce: Essential Steps

Beeketing

In previous years, E-Commerce was limited to giant companies like Amazon, Flipkart, eBay, etc. But, with the changing times, e-commerce is being adapted with small and medium industries as well. . You may spend thousands on building an enticing e-commerce website, but what if it doesn’t attract visitors?

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Twitter tests e-commerce waters with new feature for in-app purchases

Martech

A new Twitter feature would put the company in competition with social e-commerce giants like TikTok and Instagram. A Twitter Shop contains a product image, product name, product type, and price. Social commerce is going to be a big deal. Facebook, Instagram, and other social networks have rolled out similar shops.

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This day in search marketing history: February 10

Search Engine Land

How to use Google’s new price competitiveness report in Merchant Center 2020: You could see how your product pricing compared to your Google Shopping competitors. Bing Ads Auction Insights Now Available Globally 2015: Reports showed how your ads competed against other advertisers’ ads on the Yahoo Bing Network.

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Microsoft credit card ads are now available globally, plus 11 other new product updates

Search Engine Land

PrestaShop is a freemium, open-source e-commerce platform that’s an alternative to Shopify. Microsoft has developed an easy-to-use In-market Audience specifically designed for the Word Cup, starting on November 20, which will allow you to target high-value customers across the Microsoft Search and Audience Networks. .

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Transparency goes a long way: Wednesday’s Daily Brief

Martech

As of now, I’m delighted with the price, and delighted with filling out the rest of my space with other new smaller things that came, more or less, on time. Many of our respondents commented on how the past 18 months have changed their views on professional training and networking. Read more here. Read more here. Why we care.

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Walmart’s omnichannel roadmap for Walmart Connect

Martech

In the old days of brick-and-mortar-first, Walmart disrupted the retail space with scale and competitive pricing. They’ve since built out their e-commerce channels in an attempt to keep up with Amazon and D2Cs. Read next: Best Buy announces in-house ad network. Why we care.