Iannarino

MARCH 5, 2024

Maximizing Sales Success: Understanding and Reducing the Error Rate in 2024 It is crucial for a salesperson to know their win rate. If you are a sales leader or manager, you should be aware of your team's average win rate, as well as each individual’s win rate. This is arguably the most important metric, surpassing even pipeline coverage, because the win rate provides more insight than any other KPI, be it deal size or sales cycle.

B2B 174

B2B Pipeline Sales 174

Veloxy

MARCH 5, 2024

When it comes to choosing an email service, you’re likely wondering about the “Outlook vs Gmail” debate and which will best meet your needs. Currently, 60% of businesses use Gmail as their email service provider, while Outlook is the preferred email application for 95% of large and very large companies. How do you choose? Start by understanding the key features, user experience, and overall functionality unique to Gmail and Outlook.

Service 130

Service User Experience Price Transportation 130

Search Engine Land

MARCH 5, 2024

Google is unleashing multiple measures aimed at improving the quality of its search results beginning today. Google is releasing the March 2024 core update and a number of spam updates (aka March 2024 spam update). Also, Google’s helpful content system has been incorporated into its overall core ranking system. In addition, Google announced several new and updated spam policies that it will begin enforcing through automated algorithms and manual actions.

Engineering 145

Engineering Start-ups User Experience Technique 145

Partners in Excellence

MARCH 5, 2024

Some of you may be reading my series, “ Why I’m So Interested In Selling.” I have several dozen stories so far, releasing a few each day. Everyone that’s responding is an extreme high performer. They come from varied industries ranging from motorcycles and extreme sports, professional services, software/SaaS. medical devices, semiconductors, industrial products and others.

Territory 107

Territory Sports Technique Represent 107

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Learn how to optimize email deliverability and drive greater email ROI. What lands your email in the customer’s inbox? Understanding those factors, otherwise known as email deliverability, is critical to getting the most return on your campaign investments. But the “rules” around which factors land you in the spam folder aren’t always easy to keep up with.

Follow-up

Search Engine Land

MARCH 5, 2024

Microsoft updated Bing Webmaster Tools with new helpful insights and reports to help you with your site performance within Bing and Search in general. Bing Webmaster Tools has a new IndexNow Insights report that shows you more than just the URLs submitted to IndexNow. Bing also added a new top SEO insights report that shows you your top SEO issues. Fabrice Canel, the Principal Product Manager at Microsoft Bing, announced this today at PubCon and published the news on the Bing blog.

Engineering 127

Engineering Start-ups Product 127

Martech

MARCH 5, 2024

Meta’s online properties were down for about two hours Tuesday, preventing more than half a million Facebook, Instagram, Messenger, WhatsApp and Threads users from using their accounts, and disrupting ad creation and management as well. The incident began around 10:00 a.m. Eastern time. It logged out Facebook users, prevented Instagram users from refreshing their feeds, and on Threads there was a message saying, “Sorry, something went wrong.

X-functional 96

X-functional Engineering Service Process 96

Martech

MARCH 5, 2024

Recently, I had a personal martech experience that prompted me to think about what might be occurring behind the scenes. I came home to find a flier hanging from my doorknob from Xfinity, my internet provider. My contract is ending soon, and the flier invited me to set up an appointment to speak with a sales representative over the phone to find a new package to switch to before my promotional pricing ends.

Meeting 92

Meeting Represent Contract UX 92

Search Engine Land

MARCH 5, 2024

TikTok launched a new Data Portability API as part of its efforts to comply with the Digital Markets Act, which is being rolled out this week. This feature gives users on the platform the option to choose how their data is handled between the platform and third-party apps. It aligns with TikTok’s ongoing efforts to enhance user privacy, following its recent introduction of advanced data control tools and the ability to disable personalization in the app.

Legal 112

Legal UX Launch Campaign 112

Partners in Excellence

MARCH 5, 2024

Preface : Gus Maikish is one of the first people I met when I started my selling career. He started a few years before me and was managing some significant banking accounts for IBM. Since I was assigned to a different team, I didn’t spend much time with Gus, but remember one call that I tagged along. He was talking to a very difficult customer.

Sell 77

Sell Contract Retail Account management 77

Search Engine Land

MARCH 5, 2024

Google’s Core Web Vitals have been a ranking signal since 2021 when Google introduced three metrics to measure the quality of user experiences on a website. Real user monitoring data can tell you how well you do on Core Web Vitals and what you can do to improve them. This applies especially to the new Interaction to Next Paint (INP) metric that becomes one of the Core Web Vitals on March 12, 2024.

User Experience 110

User Experience Follow-up Start-ups Networking 110

Speaker: Jay Black, Senior Account Executive

Let's set the record straight: in-store retail isn't dead - it's evolving! Faced with the digital age and the demands of omnichannel shopping, some retailers are thriving while others are struggling to adapt. Join Jay Black in this exclusive session as he explores the strategies that set successful stores apart, including: Crafting unique and unforgettable in-store experiences 🛍️ Mastering the art of retail demands 🛒 Navigating inventory challenges in today's climate 📦 an

Retail

Partners in Excellence

MARCH 5, 2024

Preface: Somehow, I got to know Craig Jamieson because we were “hanging out in the same places.” For the astute readers, it would cause you to tell Craig he needs to hang out with a better class of people. But Craig has hung in there, we have conversations and exchange ideas and opinions about the state of selling. I was attracted to Craig because he had a different client base and focus than I, but I could learn so much from what he was doing.

Sell 73

Sell Retail Cold Call Commission 73

Search Engine Land

MARCH 5, 2024

Google announced several upcoming changes aimed at ensuring compliance with the European Union’s Digital Markets Act (DMA), which is set to take effect this week. Why we care. New rules coming into effect may impact businesses, particularly with adjustments to Google SERPs potentially leading to reduced traffic for direct suppliers such as hotels and restaurants.

Commission 106

Commission Service Promote Price 106

Partners in Excellence

MARCH 5, 2024

Preface : Bob Apollo is one of the more thoughtful consultants I met. We “discovered” each other hanging out with some of the same people and sharing ideas. Whenever I went to London, we would grab a beer and solve the problems of the sales world. At one point I was headed out to Reading a lot, at the time Bob lived nearby and he would take me to great restaurants.

Sell 73

Sell Up-sell Consult Pitch 73

Search Engine Land

MARCH 5, 2024

Facebook, Instagram, and Threads are currently facing a widespread outage, with many users unable to access the platforms globally. Users attempting to log onto the websites and apps are encountering error messages, preventing them from refreshing their feeds as usual. Additionally, some users have been automatically logged out of their accounts and are unable to log back in.

Campaign 97

Campaign Engineering Service Process 97

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Your next big B2B marketing idea starts here. Get inspired with these five successful B2B marketing campaigns. Ready to generate more leads, interest, and revenue with your B2B marketing? In this comprehensive eBook, you’ll get: In-depth studies of five successful B2B marketing campaigns spanning a wide range of industries Key takeaways and lessons from each story to implement in your own strategy Resources to help your own B2B marketing thrive By submitting this form, you agree to have your con

Campaign

Partners in Excellence

MARCH 5, 2024

Preface : I’ve actually never met Tobia La Marca , but we “talk” and exchange notes/ideas quite frequently. Our relationship started as one of those very “tentative” LinkedIn relationships. Tobia engaged me, complementing my book, I accepted his invitation. Then he started sending me questions and views on some of my posts.

Sell 73

Sell Retail Up-sell Start-ups 73

Search Engine Land

MARCH 5, 2024

Google has been slowly changing how it talks about ranking algorithms. Although Google hasn’t said anything actually new to sharp-eyed industry watchers, it is important to shine a light on what has been subtly said, formalize it and apply it to digital marketing. Information satisfaction and helpful people-first content The core concept we should be focusing on is information satisfaction (IS).

Engineering 95

Engineering Clients Follow-up User Experience 95

Partners in Excellence

MARCH 5, 2024

Preface : Marc Pugens was a client, later becoming a close friend and business partner. I first met Marc when he was running a large part of the sales organization in a joint venture with Ericsson and HP. He later went to manage EMEA Services Sales for HP. I remember, at the time, having some envy. He had managed and orchestrated one of the biggest deals in HP’s history.

Sell 73

Sell Non-Profits Manufacturing Clients 73

SaaStr

MARCH 5, 2024

Dear SaaStr: What’s the #1 Most Important Thing in Pricing A New SaaS Product? I think the #1 thing to think about is context. Software all sort of all, rough-and-tough, costs the same to build and ship. Why is Calendly $10 a month, when Salesforce is $200 a month per user? Why can Workday charge $20,000,000 a year for something that might be the same amount of work to build, ship, and serve as something that costs $20,000 a year?

Price 77

Price Product Up-sell Sell 77

Advertiser: ZoomInfo

Marketing technology is essential for B2B marketers to stay competitive in a rapidly changing digital landscape — and with 53% of marketers experiencing legacy technology issues and limitations, they’re researching innovations to expand and refine their technology stacks. To help practitioners keep up with the rapidly evolving martech landscape, this special report will discuss: How practitioners are integrating technologies and systems to encourage information-sharing between departments and pr

Promote

Partners in Excellence

MARCH 5, 2024

Preface: Dave Kurlan is a very well known consultant, coach, trainer. When you encounter him in social media, you already know how driven he is about the “state of selling,” He is viciously focused on helping drive performance with his clients. I’ve learned a lot from him, and respect what he does. My only problem with Dave is his choice of baseball team, he’s a rabid Red Sox fan.

Sell 68

Sell Consult Up-sell Clients 68

G2

MARCH 5, 2024

Do you know if your videos are resonating with viewers and driving action? Determining the right video metrics to track is the first step towards learning to measure the success of your video marketing strategy.

Networking 64

Networking 64

Hubspot

MARCH 5, 2024

Raising millions for a startup is no easy feat, as anyone who’s raised venture capital will tell you. But Beatriz Acevedo did it twice, and in wildly different sectors – digital media and fintech. She co-founded: Mitú : A media network that specializes in content popular among young Latinos. It attracted 2B+ monthly video views and raised a total of $62m , before getting acquired in 2020.

Finance 61

Finance Education Networking Growth 61

David Meerman Scott

MARCH 5, 2024

Many companies automatically send a survey after every transaction. Don’t these companies realize that they’re annoying the customers they say they value?

Customers 57

Customers Service Sales 57

Speaker: Joe Heather, Deliverect GM (UK&I) & Noah Hayes, Deliverect GM (US&CA)

Fast-Moving Consumer Goods (FMCG) and Quick Commerce (Q-commerce) are two vibrant sectors that have undergone significant transformations with the advancements in digital technology. With growing internet penetration and the proliferation of smartphones, consumers' purchasing habits have unsurprisingly evolved. They now demand quick, convenient, and seamless shopping experiences, which both FMCG and Q-commerce sectors strive to provide.

Gaming

Predictable Revenue

MARCH 5, 2024

Collin Stewart is joined by Larry Levine, a veteran sales guru and the visionary author behind "Selling from the Heart." The post Trust and Value in Customer Relationships with Larry Levine appeared first on Predictable Revenue.

Trust 52

Trust Customers Sell Sales 52

G2

MARCH 5, 2024

Link building for e-commerce can be challenging, but it doesn't have to be. We all know that link building can benefit e-commerce stores , but many recommended link building methods online require significant time and effort. You could hire an agency or freelancers to help out, but the cost of link building can add up very quickly. In this article, we will discuss four easy but powerful e-commerce link building strategies with simple and actionable steps to help you start building links today.

E-commerce 52

E-commerce Start-ups Networking 52

The Lost Book of Sales

MARCH 5, 2024

If maintence is more about keeping things the way they are now, active account development is more actionable and dynamic. Sometimes it happens almost automatically and you receive direct follow-up access to where other problems exist in your account. This way, if you’re fortunate enough, you'll be able to instantly start a new sales cycle and take things onwards from there.

Clients 52

Clients Niche Strategize Presentation 52

The Bridge Group

MARCH 5, 2024

The 2024 Benchmark Report is our latest dive into metrics and compensation for the AE role within SaaS companies. It summarizes the findings from leaders at more than 170 B2B SaaS companies regarding the current state of the Account Executive role. You can download the 2024 SaaS AE Report here. If you'd rather watch the report than read it, Kyle Smith and I recorded a video walkthrough and breakdown.

Quota 50

Quota Commission B2B Growth 50

Advertiser: ZoomInfo

In times of economic uncertainty, account-based strategies are essential. According to several business analysts and practitioners, ABM is a necessity for creating more predictable revenue. Research shows that nearly three-quarters of marketers (74%) already have the resources needed to build successful ABM programs.

Service

Martech

MARCH 5, 2024

HubSpot’s February 2024 releases are paving the way for a transformative leap in digital marketing, sales efficiency and customer service excellence. February brought updates that introduce groundbreaking forecasting tools and service enhancements. And they are just the tip of the iceberg. HubSpot is also rolling out a series of updates designed to refine your content delivery, optimize lead management processes and provide profound analytical insights that drive strategic decision-making.

Strategize 92

Strategize User Experience Contact Strategic planning 92

Search Engine Land

MARCH 5, 2024

In the old days, humans had to identify sources, summarize the work and search for common meaning. Today, robots do the heavy lifting and you, the human, are left to do the creative work of prompting and interpreting the output for the rest of us. My tagline for the foreseeable future is: “I’m human. I’m helpful. Some of this is AI, and that’s OK.” This article explores how you can leverage AI tools to streamline the process of creating blog roundups and skyscraper

Technique 95

Technique Price Process Engineering 95

Martech

MARCH 5, 2024

In 2024, going viral on the web can spell almost certain disaster. The worst place for that to happen? On X, in what’s known as the “main character effect.” Ryan Broderick, the author of the hilarious “Garbage Day,” explains that, unlike most other forms of social media, when you go viral on X, it will most likely cost you your job. One X user sums it up perfectly, “Each day on Twitter there is one main character.

Gaming 105

Gaming Entertainment A/B testing Government 105

Search Engine Land

MARCH 5, 2024

It took an extra five days but now websites built and hosted on Google Business Profiles are now being redirected to the Business Profile listing on Google Maps. Google announced in January that it will be shutting down Business Profile websites on March 1, 2024. Google updated its help page this morning to say, “As of March 5, 2024, websites made with Google Business Profiles are no longer available and customers that visit your site will be redirected to your Business Profile instead.

Follow-up 119

Follow-up Customers 119

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How do 1st, 2nd, and 3rd party intent data compare? 1st, 2nd, and 3rd party data each have specific advantages and disadvantages. It comes down to four factors: accuracy, cost, control and quantity. This infographic explains the pros and cons of each and helps you understand which one is best for meeting your business objectives. Intent data can be a great way to fill your pipeline and close more deals.

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