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Measuring marketing’s impact: From metrics to growth

Martech

While revenue growth is prime currency, there’s a deeper truth. That’s the “secret” for sustainable growth, not a fleeting sales spike. While finance sees marketing’s greatest impact on revenue growth, sales values its ability to deliver leads. Accelerate revenue growth.

Growth 122
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Digital marketing primer: Understanding strategies and measuring success

Search Engine Land

Video content : Producing videos to educate, entertain or inform your audience. Platform management: Promoting your brand on platforms like Facebook , X, Instagram, LinkedIn , Pinterest and others. Follower growth: The increase in the number of followers over time. Increased sales: Promotional emails leading to direct sales.

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3 high-impact email automations you need to drive revenue

Martech

Welcome emails generate 320% more revenue per email than promotional ones. Educational resources such as quick-start guides or how-to videos. Time-sensitive promotional offers. Effective re-engagement efforts frequently yield meaningful revenue growth at minimal cost and enhance overall list quality.

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The small B2B marketing team’s guide to ABM

Martech

Take our brief 2024 MarTech Replacement Survey With a series of well-timed emails, you gradually educate and inform contacts at your target accounts, fostering trust and rapport over time. Initially, focus the first few emails on top-of-funnel content that showcases your company’s industry expertise rather than promoting your product.

B2B 118
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5 Email Marketing Campaigns Every Small Business Needs

Salesforce

We’ll explore the essential email nurture journeys for SMB marketing that can help you build stronger customer relationships and drive sustainable growth. An email nurture journey is a series of targeted emails designed to engage, educate, and convert prospects into customers over time. So, let’s dive in. Your Cart Awaits!”

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How to transform your website into a continuous marketing powerhouse

Martech

C-level executives must understand its potential as a dynamic, always-on marketing engine that drives engagement, nurtures leads and fuels business growth. Rich media integration : Utilize high-quality videos, immersive infographics and virtual reality experiences to captivate and educate your audience. Processing.

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What the LinkedIn debate over a HockeyStack report says about B2B marketing

Martech

Disclosure: I discussed a previous HockeyStack report with Canberk Beker, who used to lead growth for HockeyStack, but recently left the company.) HockeyStack teamed up with Exit Five, a B2B marketing community and education outfit founded by former Drift marketing executive Dave Gerhardt, to promote the report.

B2B 121