Martech

JUNE 7, 2024

Google launched the “Summer of AI Essentials” program to demystify AI and educate marketers about how it can be used in advertising. The post Google launches marketer resource center and AI recommendation tool appeared first on MarTech. This gives marketers one central point to keep up to date with new AI functionalities.

Launch 123

Launch Campaign Education Product 123

Search Engine Land

AUGUST 30, 2024

Join AI communities and educate yourself Engage with online communities and forums dedicated to AI and marketing. I have found Medium to be a great resource for AI education. ChatGPT prompt: Social media content ideas “Our company, [COMPANY NAME], is launching a new product/service in [MONTH/YEAR].

Transportation 98

Transportation Education Angle Healthcare 98

Martech

OCTOBER 25, 2022

Next month, Web3 tech company PolyientX will launch a platform designed to help creators without a coding background or knowledge of NFT technology deliver rewards to customers. Dig deeper: Salesforce launches pilot NFT cloud. The post PolyientX launches self-service NFT platform appeared first on MarTech. ” Why we care.

Launch 106

Launch Service Education Technology 106

Salesforce

SEPTEMBER 12, 2024

At our interactive screens, you can gain hands-on experience with securing Salesforce through fun and educational games. Take the cyber challenge online with our newly launched Bug Catcher Games. Dive into our series of security games to challenge your Salesforce security knowledge! Try out these games at the booth: NEW!

Government 131

Government Gaming Trust Education 131

Martech

MARCH 25, 2022

This week, enterprise cloud data management company Informatica launched Intelligent Data Management Cloud (IDMC) for Retail, aimed at helping retail organizations overcome fragmentation and build connected experiences from multi-cloud and hybrid environments. Why we care. Informatica purchased identity resolution provider Allsight in 2019.

Retail 118

Retail Launch Education Networking 118

Martech

AUGUST 20, 2024

To appreciate its importance, we must first understand these components: Knowledge The collection of facts, information and skills through education, reading and experience. Wisdom in action Consider the ACE marketing team’s launch of a new AI-driven product. While one can know without wisdom, wisdom cannot exist without knowledge.

Consult 131

Consult Technology Technology Represent 131

Search Engine Land

MARCH 7, 2024

Google launched a new measurement tool for advertisers in anticipation of its plan to phase out third-party cookies later this year. Education: Meridian users will have access to a range of resources for implementation and use. Accessibility. Meridian is currently available to select users.

Launch 123

Launch Campaign Education Process 123

Martech

FEBRUARY 23, 2023

Toyota has launched an AR experience for U.S. Users can tap on other icons to pull up additional “educational hotspots” that further educate the consumer about the Toyota Crown’s features. The post Toyota launches AR experience to support 2023 Crown appeared first on MarTech. Get MarTech! In your inbox.

Launch 110

Launch Angle Drivers/motivators Education 110

Martech

AUGUST 19, 2024

Understand your total addressable market and ICP Before launching your ABM campaign, you must understand your total addressable market (TAM) and establish a clear ideal customer profile (ICP). It ensures your marketing efforts are focused on high-value targets that align with your business objectives. Are you getting the most from your stack?

B2B 118

B2B Objectives and Key Results Campaign Contact 118

Martech

FEBRUARY 20, 2025

Here are this week’s AI-powered martech releases and updates: Inuvo launched the IntentKey Platform, an AI agent designed for audience modeling using its proprietary IntentKey AI. It provides AI-generated demographic insights, including age, gender, income, education location.

Launch 93

Launch B2C Technology Technology 93

Search Engine Land

MAY 31, 2024

Site launches are arguably one of the most risky SEO endeavors. I’m sure any experienced SEO you ask could tell you a site launch horror story or two; whether it was their own doing due to lack of knowledge/experience or something completely out of their hands. This can lead to a significant decrease in total traffic after launch.

Launch 89

Launch User Experience UX Education 89

Highspot

JUNE 1, 2023

Create a Pitch: Launching in beta this summer, reps can create personalized email copy, expediting the time it takes to develop, edit, and personalize engagement with their buyers. Highspot prepares our team with the skills, knowledge, and tools they need to excel.

Launch 98

Launch Education Strategize Pitch 98

Martech

JANUARY 14, 2025

Instead of generating valuable opportunities, you waste time educating, pitching and following up with leads who either disappear or arent qualified. Analytics are imperative to proving the effectiveness of your new strategy, so test your events before and after the campaign launch.

Campaign 122

Campaign Growth Follow-up Pitch 122

Search Engine Land

AUGUST 1, 2024

Dig deeper: How to use SEO education for stakeholder management 11. For example, if you plan to launch a gaming arm in 18 months, start building relationships and context now. Dig deeper: Enterprise SEO is 50% education and culture The idea is to align your SEO priorities with your business plans.

SQL 98

SQL Engineering Education Start-ups 98

Martech

DECEMBER 21, 2023

Educate This doesn’t mean education about your product. Click here to take the survey You provide this by creating educational content, hosting webinars on relevant topics, sharing insightful case studies that highlight industry challenges and solutions, and providing smart analyses that stimulate engagement. Get MarTech!

Launch 110

Launch Product GTM Education 110

Search Engine Land

MARCH 15, 2023

Twitter has launched a new educational series named ‘Unskippable,’ consisting of eight parts focused on video marketing and creating video promotions that stand out on the Twitter feed. The post Twitter launches new ‘Unskippable’ video marketing series appeared first on Search Engine Land.

Launch 96

Launch Entertainment Education Promote 96

Search Engine Land

JANUARY 8, 2024

TikTok has launched two new ad performance measurement tools: Cross-Channel Partners – which analyzes how ads perform across different online platforms and touchpoints before a purchase is made to understand their overall impact. Eligibility. What TikTok is saying. ” Get the daily newsletter search marketers rely on.

Launch 96

Launch E-commerce Campaign Education 96

Search Engine Land

FEBRUARY 13, 2024

LinkedIn launched a new solution for enhanced audience insights, making it easier to predict and improve potential campaign performance. With the platform’s new Media Planning API, you can use real-time data signals to assess the expected reach and frequency of campaigns before allocating any budget. Why we care.

Launch 90

Launch Represent Campaign Education 90

Membrain

NOVEMBER 11, 2020

When we launched Membrain, offering a free trial was not the right move for us. We felt that we needed to educate customers during the sales cycle because our offering was too different from traditional CRM platforms.

CRM 164

CRM Education Launch Customers 164

Search Engine Land

SEPTEMBER 19, 2024

Dig deeper: Lead gen vs. ecommerce: How to tailor your PPC strategies for success Evaluate first-party data Before you launch any campaigns, look hard at the first-party data available. Video campaigns: Use informative or educational videos to build trust and give more insight into your product.

Campaign 78

Campaign Education Lead generation Trust 78

Salesforce

AUGUST 29, 2024

You have to provide content that’s informative and educational and positions your product appropriately for the right buyers, but they are still people scrolling through the feed. When you launch your newsletter, your company’s followers receive an invite to subscribe, and new followers get an invitation when they follow you.

B2B 109

B2B Legal Entertainment Follow-up 109

Search Engine Land

SEPTEMBER 9, 2024

Popular virtual event formats include webinars, summits, conferences and product launches. Videos can be used throughout the customer lifecycle, from serving as longtail awareness to tutorials and education to driving loyalty. These events offer several advantages: Reduced costs compared to in-person events.

Technique 84

Technique Drivers/motivators Referrals User Experience 84

ClickFunnels

SEPTEMBER 28, 2021

It’s important to understand the difference between traditional marketing and agile marketing : The traditional approach to marketing involves creating a marketing campaign in isolation, then launching it and hoping for the best. This type of campaign is sometimes called the “Big Bang” campaign because you go all out with one big launch.

Campaign 256

Campaign Product Niche Promote 256

Sales Pop!

JANUARY 27, 2022

Video marketing has the potential to help educate your customers, build awareness, and increase conversions. You want to send out email copies that are easy for recipients to digest yet informative enough to educate their buying decisions. Launching a sales-prompting email campaign is never easy. A/B test your emails.

Technique 229

Technique A/B testing Campaign Promote 229

Search Engine Land

AUGUST 30, 2024

Landing page and CRO tests The soft season is also a good time to tweak your existing landing pages or launch new ones to see how they perform. Consider the academic calendar if you’re in the education space or the enrollment period if you’re in health and schedule some tests outside of high tide to get learnings to leverage.

A/B testing 79

A/B testing Retail Quota Promote 79

Sales Pop!

MAY 2, 2024

On Instagram, they launched a series of “cleaning journey” highlights, where influencers documented their daily routines using UseActive products. Results: This approach translated into a 40% increase in Amazon sales, largely due to enhanced brand visibility and consumer trust through consistent engagement and educational content.

E-commerce 130

E-commerce Niche Launch Education 130

Search Engine Land

NOVEMBER 29, 2023

Responding to growing client demand for advanced Reddit education, the platform is expanding its training courses for the second time in two months. Previous courses received high satisfaction, with a 4.5 out of 5 rating. Notably, 87% of participants reported a better understanding of Reddit’s ad offerings through the training.

Launch 90

Launch A/B testing Education Clients 90

ClickFunnels

OCTOBER 27, 2021

Our co-founders Russell Brunson and Todd Dickerson had each spent a decade selling online via sales funnels prior to launching ClickFunnels in 2014. Today, seven years since the launch, the company is generating over $100M in annual revenue and has 105,000+ active customers. All you have to do is work your way through it.

Gaming 239

Gaming Commission Sales X-functional 239

ClickFunnels

JUNE 24, 2021

Alternatively, if you haven’t made any sales yet, then you need to make an educated guess. Create a definition of your dream customers based on that educated guess, then adjust it once you have more data. Copywriter Laura Lopuch used cold email to launch and then 14x her freelance copywriting business. And launch your funnel! …in

Prospecting 215

Prospecting Process Cold Call Customer Relationship Management 215

ClickFunnels

AUGUST 8, 2021

A vast educational content library that will teach you everything that you need to know to build a successful online business. The team behind Landingi launched their MVP in 2012 and then officially launched the company in 2013. …and so they launched ClickFunnels a year later. And launch your funnel! …in

Lead generation 246

Lead generation A/B testing X-functional Price 246

ClickFunnels

JANUARY 27, 2022

Running webinars — that is, live or recorded educational videos — has become a household way to generate leads and sell products over the years. The Product Launch Funnel. Finally, on launch day, you send the prospect to the product launch order form. Start Building Your Product Launch Funnel Now!

Launch 215

Launch Sales Up-sell Pitch 215

Martech

SEPTEMBER 12, 2024

The company launched a mobile app a few years ago, allowing customers to shop and explore during the pandemic shutdowns. Whether customers are using the app in-store or remotely, they are educating themselves about products, and so are the agents who work for L’Occitane. AI drives search and education experiences on the app. “We

Customers 127

Customers Retail Education Contact 127

SaaStr

APRIL 13, 2025

The UK Launch Example: Integration as the Product Conrad uses Rippling’s UK launch to illustrate his point. The company tends to “not be seeking the limelight from a press perspective,” potentially missing opportunities for market education and awareness. ” The compound startup alternative?

Cross-sell 64

Cross-sell Launch UX Up-sell 64

ClickFunnels

DECEMBER 12, 2021

Their education level. From that, you can infer that they are college-educated, work in tech, make six figures, lean left politically, and enjoy playing computer games. And launch your funnel! …in Their nationality. Their occupation. Their income level. Their political beliefs. Their hobbies. Create your first lead magnet.

Lead generation 263

Lead generation UX Contact Engineering 263

Heinz Marketing

APRIL 29, 2021

Educate and Coach. Marketing teams should educate and coach their sales colleagues on what messaging should be used, best ways to personalize and email, or how to work through a playbook. Ensure everyone is aligned on goals (sales goals included) and use each asset before launch. . This goes hand in hand with sales collateral.

Education 137

Education Sales Pipeline Launch 137

Sales Pop!

OCTOBER 21, 2021

When you are launching and growing a business, you need to be passionate about what you are doing. Returning to Education. Focusing on your education in the early stages of starting and running a business will ensure that you get the most out of your business, and (most importantly) the best out of yourself.

Sports 130

Sports Launch Education Contact 130

ClickFunnels

SEPTEMBER 22, 2021

Table of Contents: Create a Super Valuable Lead Magnet #1 Use Facebook Ads to Drive Traffic to Your Lead Magnet Landing Page #2 Educate People About Insurance on YouTube #3 Build a Niche Insurance Website Want to Learn How to Convert Those Leads Into Customers? 2 Educate People About Insurance on YouTube. And launch your funnel.

Niche 244

Niche Education Up-sell Start-ups 244