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GTM 126: Reverse Engineering the Founder Journey: From Scaling Twitter Ads to $650M, 20 Years Operating, and a Webflow Acquisition | Guy Yalif

Sales Hacker

As the co-founder and CEO of Intellimize (acquired by Webflow), Guy brings a unique perspective from his journey through iconic companies like Microsoft, Yahoo, and Twitter, as well as his background in aerospace engineering. And then originally trained as an aerospace engineer. So really interesting kind of shift there.

GTM 97
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How to use Google Trends to analyze your competitors’ brand engagement

Search Engine Land

After reading an article about a product or idea, many people use a search engine to find deeper details about the topic or its elements. How do I increase the brand search for a new product launch? Use this to identify potential trends in messaging or product launches. Grok quickly shows the new product launch coverage.

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How to prepare for Google SGE: Actionable tips for SEO success

Search Engine Land

Theories on SGE’s potential traffic impact SGE will undoubtedly impact organic search, with both positive and negative consequences, if it launches as it currently stands. We already saw this with featured snippets, though SGE might appear for more queries based on observations since its unofficial launch. Things to avoid.

CTR 132
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How to build SEO into a new website from the ground up

Search Engine Land

Launching a new website is one of the more exciting projects for a company. After the big launch, everyone expects traffic to appear magically. The keyword research you do during the planning stage will impact what content shows up on the website at launch. Often, SEO is the team not allowed in the room.

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Building a Global SaaS Empire: 5 Bets That Paid Off with Freshworks Founder & CEO Girish Mathrubootham

SaaStr

For context, Mathrubootham shares that everyone in India gets an engineering degree and then figures out what to do with life. So, if he wanted to hire customer support, it could be a biomechanical engineer. As early as 2013-14, Freshworks closed Burger King, 3M, Schneider Electric, Pearson, and Sony, and they all came inbound.

Gambling 113
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Why we care about AR and VR: A guide for marketers

Martech

This app was created by Theia Interactive and is powered by Unreal Engine. Fologram can also act as a replacement for blueprints on construction sites by displaying the underground layout of the area, including pipelines and electrical wirings in 3D. There are several products under Vuforia, including Vuforia Engine, Studio, and Chalk.

Sports 141
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What Is a Joint Venture? [+ How It Can Grow Your Business]

Hubspot

They partnered to produce BMW vehicles in China, helping BMW expand in a highly regulated market while Brilliance gained access to BMWs engineering expertise. Tech companies co-developing a product, then parting ways once its launched. Every joint venture is built on a contract that spells out how things work.