Hubspot

JUNE 12, 2019

With video marketers earning 66% more qualified leads per year and a 54% increase in brand awareness, it’s clear video marketing is the future and product demo videos are a lucrative path forward. In fact, 72% of people would rather use video to learn about a product or service. Are you introducing a new product or feature to them?

Product 78

Product Electricity Pitch Education 78

Lead Fuze

DECEMBER 15, 2023

Companies like Hartford Steam Boiler Inspection exemplified this early approach by offering quality information alongside their products for mutual benefit. The approach is no different from what a modern-day blog would do – attract readers with engaging content while subtly promoting products or services.

Electricity 52

Electricity Promote Engineering Entertainment 52

Spiro Technologies

SEPTEMBER 9, 2022

On this podcast, I talk with company leaders about how they’re modernizing the business of making, moving, and selling products. Sprout is an amazing design studio focused on the visual and physical design of products. You guys work on some really cool products and help people really see what can be made of them.

Sell 89

Sell Manufacturing Electricity Start-ups 89

Spiro Technologies

JUNE 3, 2024

On this podcast, I talk with company leaders about how they’re modernizing the business of making, moving, and selling products and of course, having fun along the way. If you can’t control where it’s made, how it’s made, and what’s in it, do you really control the security of your products?

Manufacturing 59

Manufacturing Electricity Education Territory 59

Openview

OCTOBER 15, 2018

But, while your rivals zip along the harbor like electric slot cars, you sputter along at a crawl. You need a great product (car). Instead of deals moving smoothly from first call to close as if they’re going through a predictable production line, they’re thrown into a violent tornado. And it costs you the race. Assessment.

Quota 104

Quota Electricity Pitch Sports 104

Gong.io

JANUARY 27, 2022

ServiceTitan builds software for field service businesses — HVAC, plumbing, electrical, etc. 20 years ago, ServiceTitan would have had to travel to each service shop, make their pitch, and manually install the software. Coupled with faster development, this means better products, more finely tuned to user needs, delivered seamlessly.

Territory 62

Territory Real Estate Niche Electricity 62

Partners in Excellence

MARCH 5, 2017

Everyone understands the challenges of selling commoditized products. In the customers’ and markets’ eyes, there is no difference between these products, regardless the supplier. To win with commoditized products, we have to find some way to differentiate ourselves. Or the incessant product pitches.

Customers 50

Customers Electricity Pitch Technique 50

Hubspot

JULY 30, 2018

A smart system is the overarching command center that controls your individual products -- think, Alexa or Google Assistant. A device, on the other hand, is an individual product that reports back to that system -- think, Amazon Echo or Philips Hue lightbulbs. Char-Broil Digital Electric Smoker with SmartChef Technology.

Electricity 78

Electricity Price Entertainment Technology 78

ConversionXL

MARCH 11, 2020

Some 73% of Millennial workers are involved in B2B purchase decisions, and 85% of that group uses social media to research products and services for their companies. 83% of people discover new products or services on the platform, and 79% search for more information after seeing a post on Instagram. you’re a design agency).

B2B 113

B2B Education Promote Referrals 113

Score More Sales

APRIL 27, 2012

Remember that conversations are not about you telling a prospect all the features and benefits of your products. Stop trying to purge all of your pitch in a 60 second voice mail. Example: A marketing executive prospect works for an electric utility. Those days are SO over, folks. That’s the “sale”.

Prospecting 85

Prospecting Electricity Cold Call Sales 85

Score More Sales

APRIL 27, 2012

Remember that conversations are not about you telling a prospect all the features and benefits of your products. Stop trying to purge all of your pitch in a 60 second voice mail. Example: A marketing executive prospect works for an electric utility. Those days are SO over, folks. That’s the “sale”.

Prospecting 85

Prospecting Electricity Cold Call Sales 85

Sales Hacker

JANUARY 17, 2018

Note that some criteria is specific (electric seats), other is functional (Bluetooth enabled music), and other quite broad (safe). This should map pretty well to their perceived ability of your product to meet their requirements and needs (discovered during their consideration stage, “discovery call” anyone?),

Electricity 88

Electricity Prospecting Meeting Education 88

SBI

JUNE 23, 2015

National Cash Register, Westinghouse Electric and others created large, organized sales forces and with them, standardized sales and sales management techniques. At the time, it was pitched as a platform for large companies to build custom apps that would take data from various sources (not just Salesforce CRM).

Non-Profits 55

Non-Profits CRM Electricity Sales 55

Veloxy

APRIL 12, 2023

This will help you tailor your sales pitch to their specific needs and provide them with the information they need to make an informed decision. Educate the Customer As a solar salesperson, you are not only selling a product but also educating your customers about solar energy.

Referrals 246

Referrals Finance Objectives and Key Results Sales 246

SaaStr

JULY 9, 2019

With electricity, a lot of African nations never had legacy electrical grids. You need to have a really compelling reason why someone should try your product, and you need to remove all the barriers to adoption. What does that mean when you’re trying to build a tech product? It’s interesting.

Electricity 64

Electricity Education Start-ups Trust 64

Sales Nexus

JUNE 1, 2022

I went to work at NASA, for a NASA subcontractor as an electrical engineer. But once we had the product ready to sell, we had to learn a lot about the best ways to demo software. People that already had a recognized need for a product like ours, these were mildly qualified leads. That was cool.

Sales 52

Sales CRM Start-ups Lead generation 52

Salesforce

SEPTEMBER 19, 2023

Assumptive Close This is a true power move that requires confidence in yourself and your product. Instead of asking them if they’re ready to buy, you’ll ask how many products they would like or when the solution could be implemented. In a puppy dog close, offer a free trial of your product with no strings attached.

Technique 105

Technique Closing Sales Electricity 105

Spiro Technologies

APRIL 24, 2024

On this podcast, I talk with company leaders about how they’re modernizing the business of making, moving, and selling products, and having fun along the way. As a result, I’m an electrical engineer by degree. I was typically in a customer-facing position, such as applications engineering, sales, or product marketing.

Manufacturing 59

Manufacturing Education Electrical Engineering Electricity 59

ConversionXL

APRIL 24, 2019

The products or services that have wide, sustainable moats around them are the ones that deliver rewards to investors. Why would Tesla let others use its network, which could be a moat to protect it from electric competitors? “I Low-cost production. GEICO didn’t stumble upon low-cost production as its moat.

Hospitality 122

Hospitality Non-Profits Networking Electricity 122

SaaStr

OCTOBER 16, 2020

Prior to founding Balsa, Paul was Senior Director of Product @ Slack and before Slack was a Group Product Manager @ Twitter where he was responsible for the home timeline, including timeline ranking. How does Paul approach such large product decisions today? What does really effective product marketing mean to Paul?

Product 68

Product Start-ups Electricity Finance 68

Gong.io

OCTOBER 11, 2018

But, while your rivals zip along the harbor like electric slot cars, you barely move. You need a great product (car). Instead of deals moving smoothly from first call to close as if they’re going through a predictable production line, they’re thrown into a violent tornado. It turns out, your wheels aren’t perfectly aligned.

Quota 61

Quota Electricity Pitch Sales 61

Gong.io

SEPTEMBER 19, 2018

Rather than asking customers what keeps them up at night, The Challenger Sale recommends crafting an educational sales pitch that teaches the customer what should be keeping them up at night. It wasn’t until I graduated from my “tour of duty” in sales and moved on to run product marketing that I read this book. The Challenger Customer.

Negotiate 111

Negotiate Sales Technique Up-sell 111

Lead Fuze

DECEMBER 31, 2021

In order to get a customer on board, you have to show them the benefits of your product or service. It should also include how your product helped them solve their issue. It should also include how your product helped them solve their issue. Be sure to include what your product has done for them.

Objectives and Key Results 52

Objectives and Key Results Commission Drivers/motivators Sales 52

Sales Pop!

JULY 7, 2022

Case studies – These are detailed write-ups of your product or services that were successfully implemented to solve a specific problem for a client. Product roundups, reviews, and comparisons – These include product descriptions and reviews, along with buying guides. Include Sales-Focused CTAs in an Elegant Way.

Electricity 52

Electricity Up-sell Pitch Product 52

SaaStr

OCTOBER 22, 2020

As for Ryan, he has spent an incredible 9 years at Okta in numerous different roles starting with running the product marketing team before moving to run the marketing team, leading to his promotion to CMO close to 5 years ago now. How does Ryan distinguish between the company story vs the product story?

Pipeline 66

Pipeline Cross-sell Launch Start-ups 66

Hubspot

AUGUST 8, 2016

Despite the unusual products and services they've been tasked with marketing, they are finding unique ways to use the platform. That’s a principle applicable to for-profit businesses, too: When you avoid saturating Twitter with sales pitches, your audience is less likely to ignore them (or unfollow you). and you should take note.

B2C 51

B2C Management Consulting Consult Follow-up 51

Sales Hacker

JANUARY 19, 2021

If you missed episode 143, check it out here: How to Drive Productivity through Operational Excellence with Jacco van der Kooij. He holds a BSc in electrical engineering and an executive MBA from the University of Leicester. This is referred to as productivity. What we’re looking at is measuring people on productivity.

Cross-sell 63

Cross-sell Up-sell Objectives and Key Results Start-ups 63

Score More Sales

NOVEMBER 30, 2010

What products and markets are growing to be able to grow revenues? Many people, especially the “creative types,” start their own business with a kind of romantic sense that they are going to do what they love and somehow the money will come in to buy groceries and pay the electric bill. Sales Productivity.

Niche 49

Niche Electricity Consult B2B 49

ConversionXL

MAY 8, 2019

He argues that, if factors like price and product quality are perceived as equal, the seller who’s created a relationship with a buyer will win the sale. Further, you’ll never develop a brand that differentiates your products—your site will be just one more faceless ecommerce seller. Breaking down the blog–product barrier.

Closing 131

Closing Electricity Education Non-Profits 131

Hubspot

APRIL 12, 2015

Creator Matthew Weiner had consulted with the agency prior to production and my arrival, but we did not know how we were to be treated in the storyline for Mad Men. On the last subject, it has been surprising that so little discussion has taken place on the impact mass production coupled with mass advertising had on society.

Electricity 73

Electricity Sports Campaign Cross-sell 73

Hubspot

NOVEMBER 22, 2017

Whether you’re gearing up for an interview, call, client pitch, or just a Monday morning, these videos will put you at the top of your game. Remember: Your prospects are not only evaluating your pitch, but your confidence and how you carry yourself. We all need a little kick sometimes. Sales Motivational Videos and Clips.

Drivers/motivators 0

Drivers/motivators Electricity Pitch Cold Call 0

ConversionXL

JUNE 2, 2020

The language they use is vanilla, the product/service they offer like any other, and the marketing message is identical to that of their competition. Tesla has all the long-range electric cars now, but every single car maker will get there soon enough. Ninety-nine percent of products—even from no-name brands—just work.

A/B testing 162

A/B testing X-functional Price Gaming 162