Hubspot

AUGUST 11, 2025

They’re the ones picking up the phone, sending those cold emails, and sparking interest where there was none. So, before we get swept up in the buzzwords, I like to break things down. In simple terms, they’re the ones who research, reach out, and start conversations that (hopefully) lead to sales. That’s outbound territory.

Represent

SaaStr

JUNE 1, 2025

Internet’s 23 years to reach this level) Why This Matters for B2B: Unlike previous tech waves that started in Silicon Valley and slowly diffused globally, AI hit the world simultaneously. of global electricity, growing 12% annually (4x faster than total electricity consumption). Data centers now consume 1.5% The Next 2.6B

Electricity

Sales Hacker

MAY 27, 2025

GTM 148 Episode Transcript Sean Whiteley: AI affords you the ability to question how you’ve done things historically, and there’s a new way to do it, and you have to start thinking differently. And everyone started to sort of question the ways that they had done things historically. And I think speed is number one.

GTM

Salesforce

FEBRUARY 10, 2025

By 2030, there will be over 26 million electric vehicles on U.S. But for now, customers dont think to consult their utility when theyre considering an electric vehicle (EV) purchase. But for now, customers dont think to consult their utility when theyre considering an electric vehicle (EV) purchase. The challenge?

Drivers/motivators

Adaptive Business Services

APRIL 23, 2025

I spent the bulk of my latter career in the electric sign industry. The electric sign industry is custom manufacturing combined with multiple levels of approvals including municipal permits. Otherwise, follow-up is made to the landlord to ascertain answers to these questions. It is used both during the sale and after the sale.

Process

Sales Pop!

SEPTEMBER 9, 2021

Continuing our series on Pipeliner concepts, let’s now look its completely unique product and price lists feature. To start with, you need to create product categories into which all of your products fall. To provide a real-world example, do you think General Electric (GE) only has a single sales process for their entire product line?

Pipeline

Martech

MARCH 6, 2024

Since February, Google and Yahoo’s new spam policy updates have shaken things up for businesses using cold email outreach. Dig deeper: New email sender rules: Legitimate mailers will be collateral damage Start from the ‘backend’ Let’s talk basics: Good prospecting begins with your domain’s health.

Electricity

Martech

JULY 9, 2021

Volkswagen has taken to visual discovery platform Pinterest to rev up curiosity about electric vehicles by allowing users to take its VW ID.4 As the EV market matures, and models go down in price, automakers are looking for broad exposure that can make owning a chargeable car more mainstream. 4 for a virtual spin.

Electricity

ConversionXL

OCTOBER 2, 2018

Applying a neuroscience-based method to WTP for green electricity”. Carsten Herbes and three co-authors tackled a narrow topic—consumer willingness to pay a premium for electricity from green sources—that has broader implications. For conversion optimization, heuristic analysis is the starting point. Read the full study here.

Electricity

Salesforce

APRIL 15, 2022

To start, leading utilities are cutting their own fossil fuel emissions. In the process, utilities can either be sidelined by distributed energy or step up with clean energy offerings. This matters for C&I customers, who use a large portion of a community’s total electricity demand. Day rates are also more expensive.

Electricity

SaaStr

JULY 20, 2022

Weave started off as a dental ERP and comms platform (including VoIP / phone), and then expanded beyond that as it scaled. Today, it crosses dentistry, optometry, veterinary, physical therapy, specialty medical services, audiology, plumbing, electrical, HVAC and other home services. A fairly standard SMB price point.

Electricity

Hubspot

NOVEMBER 15, 2018

Bitcoin is entirely digital, so unlike other mineable materials such as gold or coal, swinging a pickaxe at the ground won’t dig up any bitcoins. As a result, the more challenging these cryptographic puzzles get, the more electricity miners have to use to mine Bitcoin. Is Bitcoin Mining Worth It? How to Mine Bitcoin.

Electricity

ConversionXL

MARCH 2, 2012

If you create a new category, there’s no price reference and people are much more likely to accept any price you name. “I don’t want a coffee, I want iced caramel macchiato” How did Starbucks get away with starting to charge $3 and more for coffee, when most other cafes were charging $1 or so?

Electricity

Sales Pop!

DECEMBER 6, 2021

Whenever the close of another year approaches, digital marketers, start considering their strategies and action plans for the coming year. Their post on finding cheap flights is not just long: it’s useful and filled with plenty of advice that’s useful to anyone looking to fly at a more affordable price. Back up Your Information.

Electricity

Salesforce

FEBRUARY 14, 2022

Perhaps it starts with a computer, and then goes to an iPhone, an iPad or even an Apple Watch. They display cars in a big showroom where you set up a test drive, endure an often lengthy and not at all transparent sales process, and eventually leave with the keys to a new car in your hand. They don’t try to make a sale.

Service

SaaStr

MARCH 1, 2024

We’re on the cusp of a golden age in AI, and the lesson learned from Cloud was that Cloud sped up the pace of development by a lot. If you read earnings reports, two years ago, AI came up maybe once or twice in a call. But they think about GenAI as a core technology, like electricity. Now, it’s 100+ times.

E-commerce

Partners in Excellence

JUNE 10, 2012

I started my career selling mainframe computers for IBM in the very late 70′s. We also provided a lot of services (for a fee) that got those boxes to do something other than consume a lot of electricity. We ended up working, collaboratively with Boeing’s engineers, as well as those of other companies.

Sell

ConversionXL

JUNE 2, 2022

But by targeting their ideal customer profile (ICP) , delivering on their needs, and following up, they still exceeded their goals. 2,320 sign-ups; 39% of attendees were net new accounts; 34 sales-qualified opportunities; 5 new customers immediately converted with LTV of over $100k each (normally a 9 to 12 month sales cycle).

Electricity

Hubspot

NOVEMBER 29, 2021

So if you want to improve your profit margin, you can start by streamlining your operating expenses as much as possible. Once you identify those, seek out software that can take the manual legwork out of them and free up your employees' time. Strategically raise prices. Reshape your brand identity and reputation.

Profit margin

Hubspot

FEBRUARY 8, 2013

2) Realized Want or Need - A piece of information, a news story, an article, or a friend's recommendation acts as a catalyst, giving the consumer a reason to start looking into things the person wants or needs. Let's address what you as a CMO must have in place in each of the six stages when potential customers start looking.

Electricity

Spiro Technologies

SEPTEMBER 9, 2022

Jordan Nollman: We just finished up a breathing coach for CVS, and the local client in Boston as well. Adam Honig: Yeah, so to your start, how did you get involved in all of this? . Then as faith would have it, the next week, the RIT advisor was at Freemium high school, and I showed up for the meeting.

Sell

ConversionXL

DECEMBER 3, 2018

Way back in 2008, an obscure SaaS company called Zuora started talking—loudly and endlessly—about the “ subscription economy. Netflix had barely started experimenting with online video. They wrapped up their entire theory in a pithy, if rarely used, concept. They wrote hundreds of articles on the topic.

Niche

Hubspot

JUNE 26, 2019

It's 2019, and you're starting a business. With a platform as the foundation of your business ecosystem, you don't have to limit yourself to one suite of products -- you can add and subtract new applications and tools as your business grows and changes, without having to start from scratch again or deal with messy migrations.

Product

Adaptive Business Services

JUNE 9, 2021

It takes a lot of varmints to fill up a soup pot. The easiest way to explain my philosophy is to discuss it in the context of my former industry … electric signs. The $100,000 customer had more to spend and is more concerned about value … design, materials, quality, and service … than they were with price.

Gaming

Hubspot

DECEMBER 17, 2012

When you're coming up with your next marketing campaign, think about ways you can expand its reach to more people. You might end up getting an opportunity to newsjack as well! Square started out as a payment system. The app has pictures and prices for everything the store sells and can quickly ring up items and collect payment.

Campaign

Hubspot

AUGUST 9, 2018

Another way Uber makes money is through surge pricing. Since they order massive amounts of products from wholesalers, they can negotiate a cheaper cost and sell them for a lower price than their competition. When travelers search for a place to stay, they can filter properties by price, amenities, and city. 2017 Revenue: $2.6

Drivers/motivators

Hubspot

AUGUST 16, 2017

But it's unlikely Kennedy + Weiden, the agency behind this tagline, knew from the start that Nike would brand itself in this way. The "Just Do It" campaign widened the funnel, and it's proof positive that some brands need to take their time coming up with a slogan that reflects their message and resonates with their target audience.

Electricity

Adaptive Business Services

MAY 2, 2018

However, I must say that playing an electric guitar has proved to be much more complex and difficult than learning to sell ever was. When you learn to play the guitar, electric or otherwise, you must master notes (reading music and/or tabs) as well as chords. A Ibanez classical-electric guitar (nylon string). At least, for me.

Electricity

ConversionXL

SEPTEMBER 11, 2014

Now that you have a basic idea, let’s start talking about what Ad Group themes are and how to use them effectively. Get started by doing your research. Setting Up Your Ad Groups. This sample Ad Group is themed all around terms that have to do with buying Nike shoes. Create Ad Group Themes to Nail Relevance.

CTR

Hubspot

SEPTEMBER 23, 2020

In 2020, the way we work, shop and entertain ourselves has been completely up-ended. On live webinar meetings, for example, we've been treated to up-the-nose camera angles, inadvertently-shared bathroom breaks, echo-y audio and dark, grainy webcam video. There are more choices than ever, but it's better to get started with one.

Transportation

Hubspot

JANUARY 27, 2020

I like this definition (and the whole article) from John Cutler: "Success Theater is celebrating hitting the quarterly goal without acknowledging the corners you had to cut and the people who will have to clean up the mess. One of the most popular stories about success theater is a Wall Street Journal piece on General Electric.

Growth

Salesforce

SEPTEMBER 19, 2023

The problem is, many salespeople give up before they reach that yes. You need to always be asking questions,” said Francois Carle, a strategic account executive at Schneider Electric who has worked in sales for more than 20 years. Get articles selected just for you, in your inbox Sign up now How do you improve at closing?

Technique

Hubspot

SEPTEMBER 20, 2018

But it turns out that Casper -- the company that admittedly started out as one that aimed to sell mattresses to millennials -- wants to cure this epidemic. The Price Tag. Was $25 an inflated price tag for less than an hour of snoozing? To democratize sleep. I decided to give it a try. Naps for Hire. Source: Casper.

Electricity

Hubspot

JULY 19, 2016

You started your own agency because you wanted a different type of lifestyle -- you wanted to build something of your own. Now, you're responsible for everything, from the work to the happiness of clients to hiring to the state of your bill with the electric company. 1) Not getting a contract signed before starting work.

Contract

ConversionXL

JUNE 25, 2021

The typical product lifecycle can be broken down into four stages: Introduction: Your product may still be in development and your marketing goals focus on generating awareness and motivating users to sign up and purchase. Decline: New user sign-ups and revenue begins to decrease. Growth: A sharp increase in users and sales.

Launch

Hubspot

AUGUST 16, 2017

But it's unlikely Kennedy + Weiden, the agency behind this tagline, knew from the start that Nike would brand itself in this way. The "Just Do It" campaign widened the funnel, and it's proof positive that some brands need to take their time coming up with a slogan that reflects their message and resonates with their target audience.

Electricity

Hubspot

JUNE 18, 2012

With over 2 billion searches a day, your customers are probably "Googling" something for which you want to show up. Read on to learn everything you need to know about setting up a Google AdWords campaign! If you start running campaigns around the phrase "solar powered tractors," your customers will never see your ads!

Campaign