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Martech’s moment of truth: Why product excellence beats slick sales pitches

Martech

Redefining martech: From hype to authentic innovation Here’s the truth bomb: Success in martech isn’t about the pitch but the product. The market is saturated with me-too products, copies of copies with little to differentiate them. User-friendliness should be the cornerstone of every martech product.

Pitch 117
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How to Build a Product Launch Strategy

ConversionXL

An effective product launch strategy helps you generate awareness, build intrigue, and validate your product positioning. The best product launches take into account the product lifecycle—understanding where it fits into the bigger picture, and how to transition through each phase. But it’s not a linear journey.

Launch 96
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How an ecommerce site increased commercial monthly organic traffic from 37K to 210K

Search Engine Land

Top Google rankings: Secured top three positions for competitive terms like “electric bike” (246,000 searches) and “eBike” (90,500 searches), boosted by strategic digital PR and a focus on the online audience journey. This is not the case with Lectric eBike, an electric bike ecommerce company.

CTR 83
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Ecommerce Conversion Rates Across Industries (And How to Raise Yours)

Hubspot

Ecommerce is the ultimate optimization puzzle -- from individual product pages to filtering mechanisms to your checkout sequence, every choice you make has the potential to have a massive impact on the sale of a given product. Electrical and Commercial Equipment : 2.49% - 2.70%. What's a good ecommerce conversion rate?

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The Plain-English Guide to Progressive Web Apps

Hubspot

Rivalries also push competitors to constantly outperform each other and, in turn, provide their target market with an ever-enhancing customer experience. But imagine if some of the world’s fiercest rivals put their differences aside and teamed up to assemble the best product or service on the market. Image Credit: SimiCart.

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How to build SEO into a new website from the ground up

Search Engine Land

What are the problems that our products or services solve? If you ran a power tools company that sold cordless power tools, electric power tools and gas-powered tools, then your keyword research would likely show that you want to go after key terms like “cordless power tools,” “electric power tools” and “gas-powered tools,” among others.

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A 5-step approach to optimizing websites with millions of pages

Search Engine Land

You can tackle things like: Website speed Core web vitals Mobile-friendliness Code optimization Website speed Website speed can impact many things: The user experience, your website rankings and conversions … so this is something to take seriously. First input delay: Ensuring users can easily interact with the page quickly. .