Martech

MARCH 1, 2024

Customer retention is becoming more of a priority for B2B marketers lately. As buying shifts online and marketing takes on some traditional sales roles, retaining existing customers is essential for driving growth and profits. But, at last, B2B marketers are beginning to grasp the importance of retention marketing for profit growth.

B2B 120

B2B Cross-sell Pharmaceutical Account management 120

Martech

NOVEMBER 15, 2023

Consumers are looking to spend, and it’s not too late for marketers to act. Nearly half (42%) of consumers will begin their holiday shopping on Black Friday or later, according to a survey by research firm Cint. And despite fears of economic slowdowns and lingering inflation, the holiday season is expected to be a boon for retailers.

Retail 112

Retail Promote Customers Start-ups 112

SaaStr

JANUARY 2, 2024

On top of that, if you look at their top accounts globally, 33 of the top 50 customers by ARR are startups. You have to think about how you will differentiate and craft your offers from the rest of your marketing. You want to reach startups through VC firms, and it starts with understanding the structure and role of the firm.

GTM 71

GTM Growth Start-ups Follow-up 71

Martech

AUGUST 23, 2023

asked Kristina Jaramillo, President of consulting firm Personal ABM at The MarTech Conference. But if you retrofit ABM and just plug in new tech, then you’re not changing sales and marketing motions. The company was selling contracts worth $65,000 when its goal was to attract accounts priced up to five times higher.

Appointment 86

Appointment Consult Contract Lead generation 86

Martech

MARCH 6, 2024

Since February, Google and Yahoo’s new spam policy updates have shaken things up for businesses using cold email outreach. With stricter rules, the stakes are undeniably high — the risk of company-wide email blocks looms large. Concerned that these rules will kill your cold emails and your outbound teams might go crazy?

Electricity 108

Electricity Non-Profits Construction Real Estate 108

Search Engine Land

DECEMBER 11, 2023

Many don’t know that upon account creation, Google automatically implements an auto-apply feature for a handful of its campaign recommendations. Take, for instance, a large accounting firm I consult for. Google’s program can’t perfectly account for humans confused or misled by its ads.

Real Estate 124

Real Estate Campaign Clients Represent 124

Search Engine Land

APRIL 4, 2024

The findings cover search marketers’ largest concerns, top priorities, spend data, automation insight and a wealth of information about the most pressing trends in paid search. AI and automation was named as the biggest priorities for search marketers this year. Optimizing performance from outside the ad accounts (e.g.

Trust 84

Trust Campaign Drivers/motivators Growth 84

Martech

APRIL 24, 2023

This is a further indication of Twitter’s declining relevance to marketers. Dig deeper: Twitter’s demise would cost marketers an important, useful channel What is happening. The action means users can’t access their Twitter account through Microsoft’s Digital Marketing Center’s social media management tool.

Campaign 96

Campaign Process Sales 96

Lead Fuze

JUNE 22, 2023

These agencies are specialized entities that leverage various digital channels such as search engines, social media platforms, and email campaigns to connect your brand with potential customers. We also explore the different types of services they offer and how automation has become a critical part of modern-day operations within these firms.

Technique 73

Technique User Experience Consult Campaign 73

Martech

SEPTEMBER 14, 2023

Continuing to navigate the “next normal” world, marketing and GTM teams have been under new pressures due to inflation, talent shortages, slowing economic conditions, possible renewed COVID restrictions, and the digital transformation hangover. The companies range from mid-market startups to large public enterprise companies.

GTM 118

GTM Market share Growth Technology 118

Martech

NOVEMBER 11, 2022

Business-to-consumer (B2C) marketing continues to evolve rapidly to keep up with shifting consumer behaviors and trends driven by our digitized world. This article will explain B2C marketing and touch on B2C marketing strategies, challenges facing marketers, and trends for 2023 and beyond. What is B2C marketing?

B2C 114

B2C Retail B2B Campaign 114

Martech

JUNE 9, 2023

While factually correct, characterizing our experiment as the “first generative AI chatbot designed specifically for marketing technology professionals” seemed somewhat grandiose. Since April, MarTechBot has engaged in over 600 conversations with marketers. Devise an Account Based Marketing (ABM) plan. Would it be useful?

Technology 98

Technology Technology Niche Conversion 98

Martech

JANUARY 18, 2024

Let’s explore how integrating your martech platforms and tools can enhance your marketing strategy and drive meaningful business growth. Connecting disjointed martech tools and platforms Meet Emily, a marketing manager at a mid-sized ecommerce company. Building strong collaborations, especially between the marketing and IT teams.

Strategize 103

Strategize Growth Technology Technology 103

Search Engine Land

NOVEMBER 13, 2023

As AdWeek reports, it’s not uncommon for small-to-medium-sized firms to see upwards of 40% client turnover year over year. These tools provide significant time savings for marketers and help them fulfill client needs that were too difficult or laborious to do before. Why clients break up with their agencies 2.

Clients 98

Clients Objectives and Key Results Referrals Non-Profits 98

Martech

SEPTEMBER 29, 2023

B2B marketers are getting a lot from the huge amount of new marketing technology, but it comes with more than a few challenges: Systems integration, budget woes, demonstrating ROI to name a few. And it supports the data needs of the entire firm, from manufacturing to finance. And so many choices out there.

B2B 89

B2B Teamwork Referrals Cross-sell 89

Martech

SEPTEMBER 24, 2021

Marketers know accurate data is tablestakes. “In 2017 we took a look at our data and found that it was good, but ultimately it wasn’t great and we really wanted it to be so,” said Dominic Freschi, Senior Data Administrator, Marketing at accounting and consulting firm Armanino, speaking at MarTech.

Territory 136

Territory Consult Campaign Trust 136

Lead Fuze

SEPTEMBER 30, 2021

What is lead generation for accountants? Lead generation is the strategy accountants create to attract, capture, and maintain new prospects. Therefore, the accountant needs to identify its targeted audience to be able to structure the right formula for the company’s sales funnel. lead generation for accounting firms.

Lead generation 52

Lead generation Niche Objectives and Key Results Strategic partnership 52

Sales Hacker

JUNE 14, 2021

Sales and marketing teams start their account-based sales (ABS) and account-based marketing (ABM) programs with strategic intentions. They target those that are in-market and those that should be showing intention. They’re watching those accounts that are trending and consuming their content.

GTM 79

GTM E-commerce B2B Profit margin 79

Search Engine Land

FEBRUARY 7, 2024

This article discusses what you need to know about value-based bidding, how it differs from “Maximize conversions,” and two approaches to implement VBB for your Google Ads account. If the form is easy and all conversions are treated equally, it is possible to end up with an account optimized primarily for form fills.

X-functional 114

X-functional Non-Profits Objectives and Key Results Profit margin 114

PandaDoc

APRIL 23, 2024

Key aspects of pipeline management include coordinating with marketing, overseeing sales personnel, establishing quotas, performing daily monitoring, and resolving inefficiencies. Key takeaways Sales leaders and process owners are the ones responsible for effective sales pipeline management.

Pipeline 52

Pipeline CRM Negotiate Legal 52

Martech

MAY 2, 2022

Scheduled to launch in the second half of this year, Peacock Ad Manager will give performance marketers and their agencies access to “full-funnel attribution” ad measurement. Get the daily newsletter digital marketers rely on. million active subscriber accounts at the end of 2021, only a third existed at the free level.

Launch 100

Launch Growth Service Conversion 100

Martech

MARCH 7, 2024

’s Competition and Markets Authority (CMA) has said that Google must not deprecate third-party cookies until their concerns about competition have been resolved. Why aren’t marketers prepared yet? Marketers have other priorities — that’s perhaps an understatement. Can it be that it was all so simple then?

Advertising/ Marketing 113

Advertising/ Marketing Click Through Rate Cross-sell Government 113

Lead Fuze

JUNE 22, 2023

A suitable digital marketing agency stays ahead of the curve by keeping abreast with changes in search engine algorithms. Lastly, an always-on-marketing approach ensures continuous engagement with customers thereby increasing chances for lead generation and customer retention. How can a digital agency stand out?

Objectives and Key Results 88

Objectives and Key Results Strategic planning Campaign Engineering 88

Search Engine Land

FEBRUARY 20, 2023

SMBs bullish on virtual assistants, think Alexa has biggest marketing potential 2019: There was high awareness of voice assistants as a potential marketing channel, as well as potential pent-up demand. This drop is likely due to a drop in clicks for the query “X”.”

Real Estate 96

Real Estate Retail Launch Engineering 96

Search Engine Land

MARCH 13, 2024

Be clear on who the content is for and what motivates them Knowing your customer goes back to the basics of marketing, but often when we get into a rhythm of delivering website content for SEO, it can be forgotten. Most B2B marketing sits in the rational space – selling on features and benefits. ” And he was completely right.

Drivers/motivators 99

Drivers/motivators B2B B2C Quota 99

Lead Fuze

MAY 26, 2023

Establishing a social media marketing agency can be an exhilarating and worthwhile pursuit for those aiming to make the most of the continuously growing need for digital marketing services. How Profitable Is a Social Media Marketing Agency? This will help you tailor your services to meet their unique needs.

Niche 98

Niche Referrals Clients Price 98

Sell Or Die

FEBRUARY 13, 2024

LEADING EXECUTIVES TO REACH THEIR FULL POTENTIAL WITH CLARITY As CEO of AddingZEROS, an executive development firm, Monte creates leadership and management clarity to CEOs and their executive teams through strategic thinking and execution planning. Our team of facilitators help mid-market organizations align and engage their teams.

Agriculture 40

Agriculture Education Strategize Closing 40

Martech

MAY 26, 2022

The social media firm was fined for allegations it used email addresses and phone numbers it had collected to target advertising, violating an earlier agreement with the FTC. Get the daily newsletter digital marketers rely on. It’s never a good sign for a company when the Federal Trade Commission gets snarky. Let us know!

Sell 92

Sell Commission Trust Up-sell 92

Martech

SEPTEMBER 24, 2021

Account-based marketing or ABM is a B2B marketing strategy that aligns sales and marketing efforts to deliver targeted advertising, as well as personalized content and messaging, to high-value accounts. It has been used by B2B marketers for well over a decade. Types of account targeting.

B2B 122

B2B Pipeline Campaign Cross-sell 122

Martech

MAY 25, 2023

While Artificial intelligence (AI) has been a part of marketing technology for some time, ChatGPT’s launch made the topic white-hot. Dig deeper: MarTech’s marketing AI experts to follow Here is a roundup of AI-powered martech products, platforms and features announced this week. Business email address Subscribe Processing.

Technology 68

Technology Technology Launch Meeting 68

Salesforce

JUNE 2, 2022

Salesforce’s revenue has been on a firm upward trajectory for years, and every year we see terrific growth. Pipeline is the glue between the marketing and sales departments. It’s what helps drive forecast accuracy, and it’s how we drive accountability by product, geography, and segment. How do we do it? Why pipeline?

Pipeline 98

Pipeline Engineering Growth Territory 98

PandaDoc

AUGUST 9, 2023

It’s a space where freelancers, content creators, salespeople, marketers, managers, and executives can reach out to one another and network. A job title like Marketing Manager or Copywriter is a good place to start. You also list hard skills like “Account Management” or “B2B Software Sales” in your header.

Networking 83

Networking Legal Cross-sell Teamwork 83

ConversionXL

JUNE 16, 2022

Consistency is the cornerstone of good marketing. Stacked Marketer turned a free newsletter into a six-figure revenue generator by staying actionable, convenient, and entertaining. A marketing playbook helps you achieve brand consistency across channels and campaigns. A marketing playbook gets everyone on the same page.

Campaign 149

Campaign Objectives and Key Results Launch Click Through Rate 149

Search Engine Land

FEBRUARY 15, 2024

You have cutting-edge tools working for your campaign SEO agencies have access to and understand how to navigate a wide range of marketing tools. You probably know your site very well and understand what’s happening in your niche market. In this article: In-house or SEO agency: Which is right for your business?

Consult 117

Consult Clients Engineering Service 117

Martech

JANUARY 31, 2022

Preference centers are emerging as a way for digital marketers to stay in touch with their customers without displeasing them. Back in the Stone Age… …marketers tried hard to figure out how often they could contact their customers, usually via e-mail. Email marketing can cause inbox fatigue.” That sounds easy.

Contact 93

Contact B2C A/B testing Construction 93

Heinz Marketing

MARCH 5, 2022

In addition to our Sunday App of the Week feature, we also summarize some of our favorite B2B sales & marketing posts from around the web each week. While some firms avoid project management completely, others allow their project managers to run the entire company. 5 Ways Marketing Leaders Can Drive More Value in 2022.

B2B 109

B2B Drivers/motivators Campaign Account management 109

Lead Fuze

AUGUST 13, 2021

Predictable Revenue, sales hacking, and now account-based everything has massively impacted the sales profession over the last 10 years. Below are lessons from the sales training courses with leading minds in predictable revenue, sales hacking, and now account-based everything. Stay Ahead With These Sales Training Courses this 2021!

Objectives and Key Results 98

Objectives and Key Results A/B testing Sales Launch 98