Martech

OCTOBER 20, 2022

He accounts the exponential growth to the massive adoption of martech that is happening across organizations of all sizes. The explosive growth happening within marketing operations can be attributed to the fact that, as a function, it is what “keeps the trains running” for marketing technology teams, according to Brinker.

X-functional 88

X-functional Objectives and Key Results Technology Technology 88

Search Engine Land

OCTOBER 28, 2022

do X, doesn’t mean X will work for Bob’s Hardware or Bob’s Finance Co. We often get so bogged down in the minutia of various SEO tasks that we miss the big picture of what’s going on between the website, the search engines, the potential visitors, and the business the website represents. ” 11.

UX 130

UX X-functional Angle B2C 130

SaaStr

NOVEMBER 21, 2023

Back in the day, AI was “Press 1 for x. Press 2 for x. Then, you, as the human, can enhance and further personalize and enable the sales engineer to become much more productive. To seamlessly onboard and train for rapid growth. An AI-driven virtual agent eliminates that with a roundtrip conversation in a humanizing way.

X-functional 89

X-functional UX User Experience Gaming 89

Martech

JUNE 21, 2023

I was working in engineering for a high tech company and realized that growth within that company, in an engineering role, was not going to be available to me. I didn’t have an engineering degree. Where we’ve come to is, we always ask ourselves “Is this enabled by AI and is AI critical to its function?”

X-functional 97

X-functional Technology Technology Construction 97

Gong.io

JUNE 23, 2022

They also have product teams, engineering teams, customer success and service teams, HR and finance teams, etc. . Now, what if the Product and Engineering teams were able to create a product that’s worth 10% more? After two years, it would be 125% bigger (150% x 150% = 225%). A myriad of factors influenced their growth paths.

X-functional 62

X-functional Finance Price Engineering 62

SaaStr

MAY 16, 2024

When March 2020 hit, you laughed when you heard stories of engineers working 4-6 hour jobs, but it became rampant on the revenue side of the industry. So, how did they compete for engineers who were getting offers from Facebook and Google? But if you know what success looks like in sales, support, engineering, etc., That’s huge!

B2B 93

B2B Angle X-functional Trust 93

Search Engine Land

NOVEMBER 2, 2023

The dopaminergic pathways, integral to motivation and reward, function optimally when goals are precisely defined. The better approach is to get as specific as possible about how much growth can be produced and, specifically, what needs to be done to achieve it. If a task is too easy, it doesn't stimulate growth.

Objectives and Key Results 113

Objectives and Key Results Drivers/motivators X-functional Clients 113

Search Engine Land

SEPTEMBER 1, 2023

Technical SEO : Oversees crawling, indexing, and general site functionality, particularly regarding page speed and UX/UI. Here are some other tips to help ensure this workflow functions well: Have a dedicated developer for SEO instead of trying to borrow from the product or IT department.

CTR 137

CTR X-functional Profit margin Contract 137

ConversionXL

SEPTEMBER 3, 2021

But ASO, like search engine optimization, fails when worshipped like a false god. Define goals with continuous growth in mind. Goals to measure could be “X users completed free trial in X timeframe” or “X users completed basics course in X timeframe”. month to unlock premium content. .

UX 121

UX X-functional A/B testing Follow-up 121

SaaStr

NOVEMBER 23, 2021

Live events are a forcing function for your entire team, not just sales, and marketing. Mark Jung, VP of Marketing for Dooly told us that “having a forcing function is one of the best things you can do as a leader and within a business. Have plans A through C at least as a starting point lined up and invest time accordingly.

Technique 95

Technique X-functional Launch Pitch 95

Sales Hacker

DECEMBER 1, 2020

Building and leveraging a differentiated brand as a growth amplifier [22:29]. He talks about the journey of a marketer leading the entire revenue function on the path to CEO. I think a lot of investors really like product led, product centric CEOs these days, they used to be the engineers and technical CEOs. I don’t know.

Growth 64

Growth Contract Pipeline B2B 64

Search Engine Land

FEBRUARY 9, 2023

But, with that kind of growth, SEO will have to change along with it – as will the skill set of SEO practitioners. It's a statement from the SEO specialist, "We're going to do X because it's going to achieve Y." The post 7 emerging skills every SEO must master in 2023 appeared first on Search Engine Land. billion in 2028.

X-functional 100

X-functional Clients Account management Niche 100

ConversionXL

FEBRUARY 28, 2017

There, a smoke test is the process of running test cases involving the “important functionality of a component or system, to ascertain if crucial functions of the software work correctly” Using this definition, smoke tests address questions like… Does the program run? Does clicking the key functionality do anything?

Product 67

Product X-functional A/B testing Minimum Viable Product 67

Heinz Marketing

MAY 16, 2022

That could be a self-help tool in a product led growth format. You may say, “I’m not a right fit for you because of X, Y, and Z,” but you still made an impression and made it clear who you are best for and that person knows other people that work for or lead companies or lead functions that could need you. .

Pipeline 97

Pipeline Referrals X-functional Cross-sell 97

PandaDoc

OCTOBER 13, 2022

Lead generation X ? Social media integration X ? Free version X ? Lead generation X ? Social media integration X ? Free version X X 24/7 customer service ? Lead generation X ? X Mobile access ? ? Social media integration X ? Free version X ? Lead generation X ?

X-functional 52

X-functional Territory CRM Lead generation 52

Heinz Marketing

OCTOBER 25, 2021

What if it had X? That’s part of the role of marketing and the sort of the connection between products, the product world, product management, engineering, production, whatever, and the marketing function and how that sort of symbiotic relationship really should operate efficiently. What if it had Y?

Pipeline 117

Pipeline Growth Sales X-functional 117

SaaStr

DECEMBER 28, 2022

Roughly, once you (x) have an established brand, and (y) have a marketing engine that is working, and (z) most importantly, once demand gen has finally become somewhat routine … you’ll need a CMO. Or maybe 12-24 months after you have the core marketing functions all built out, and working. Phew, that’s a lot.

X-functional 26

X-functional Growth Follow-up Strategize 26

Lead Fuze

SEPTEMBER 2, 2023

In today’s highly competitive digital landscape where every click counts and conversions are king; understanding how best to utilize these two key aspects of online growth can give your business a significant edge over competitors. Both play a pivotal role in driving business growth. So let’s dive right in!

Click Through Rate 52

Click Through Rate Lead generation CTR Campaign 52

ConversionXL

JUNE 30, 2019

Competitor X is doing Y. We should do that, too,” or “X is the market leader, and they have Y, so we need Y.” Run a functional investigation. Run a functional investigation. The limits of competitive analysis. At the same time, competitor analysis should be done with proper context. is probably random.

UX 126

UX X-functional A/B testing User Experience 126

Hubspot

JANUARY 16, 2019

Of course, if this is the case, she'll choose to hire a candidate who's long-term growth plan aligns well with opportunities her company can offer. Overall, I want to make sure no matter what position I'm in, I'm constantly seeking growth opportunities in and outside my role.' All employers want to hire this type of person.".

X-functional 77

X-functional Growth Follow-up Promote 77

ConversionXL

AUGUST 31, 2017

Because of the ability to select factors instead of just blindly adding them all in allows for this functionality on far smaller sites than other similar tools (Adobe Target Premium/1:1/Touch Clarity, X+1). I have been able to make strategic design changes with the testing tool and gather user data with the survey functionality.”.

A/B testing 129

A/B testing E-commerce X-functional UX 129

SaaStr

JULY 24, 2019

This is pretty simple, but when I look at this industry, a lot of times what I see is organizations crafting pricing packages that would enable, for example, an enterprise-wide license, where an organization pays you X amount of money, and they have unlimited seats, unlimited usage. We’ve added a technical account manager function.

X-functional 54

X-functional Engineering Clients Start-ups 54

Sales Hacker

SEPTEMBER 28, 2021

In this episode of the Sales Hacker Podcast, we have Hakim Myers , Business Recruiter at Nextdoor , where he recruits for people, finance, and legal functions for startups. He recruits for people, finance, and legal functions, and he’s been in startup land since 2013. powered by Sounder. About Hakim Myers & Nextdoor [2:00].

Negotiate 84

Negotiate X-functional Legal Finance 84

ConversionXL

MARCH 24, 2016

Here’s one way to rake the data, according to Andrew Chen: Andrew Chen : “Once you have a way to evaluate the success of a user, then you want to grab a cohort of users (let’s say everyone who’s joined in the last X days) and start creating rows of data for that user. Remember that this rule isn’t a causation. Focus groups.

Conversion 77

Conversion A/B testing X-functional Technique 77

ConversionXL

JANUARY 24, 2017

As Ronny Kohavi , Distinguished Engineer, General Manager, Analysis and Experimentation at Microsoft, put it: Ronny Kohavi: “Experimentation is getting more recognized as essential to guide product development, when it is applicable (not always, as you can see in Section 6 in this paper ). And that expands the skills that optimisers need.

Conversion 87

Conversion UX A/B testing SQL 87

SaaStr

FEBRUARY 4, 2020

We have 1,000 employees across three locations, San Francisco, Denver, and New York, and everything in the past four years has grown by more than 10 X. And with that growth, there is something that I think is really deeply reflective of what creates high performing teams, and it may not be the thing that you’re thinking of.

Drivers/motivators 71

Drivers/motivators X-functional Trust Cross-sell 71

SalesHandy

MAY 1, 2020

Only 29% of people want to talk to a salesperson to learn more about a product, while 62% consult a search engine. Various search engines show multiple results and make the user land on the solution page of various websites. The below template provides some growth tips to the prospect along with a call to action to start engagement.

Prospecting 87

Prospecting Cold Call Technique Sales 87

SaaStr

DECEMBER 31, 2019

Learn how to apply consumer grade growth, engagement, design, and prioritization strategies to increase adoption within your products. Shanee Ben-Zur | Head of Marketing & Growth @ Crunchbase. She founded Box’s growth team as well as the product operations team. So Bela, you founded the growth team.

Product 52

Product B2B Growth X-functional 52

SaaStr

MAY 24, 2023

Misconception #1: Good Traction Or Growth Is Just A Couple More Features Away It rarely works like this. If Fancy Firm X emails you, it doesn’t mean they’re interested. Founders have many jobs: to build a product, get customers, stand up a marketing function, manage a team, manage your burn, fundraise, and get an office space.

X-functional 16

X-functional Legal Growth Start-ups 16

SaaStr

AUGUST 9, 2019

Why the “strongest” conversations need to happen between engineering and marketing. So one of the things that I did, pretty early on here as we knew we were going to scale the team, was I set up an enablement function. So that certainly puts a challenge on the engineering team to look at, but I think it’s a win-win.

Finance 52

Finance X-functional CRM Engineering 52

SaaStr

OCTOBER 3, 2023

PST, Bo Borland, founder, and CEO of playbuilt, shares four steps for creating repeatable success at every stage of growth, specifically in B2B Enterprise. Let’s look at Borland’s approach to aligning and executing B2B team selling motions for a rinse-and-repeat process for growth. Why is teaming the new selling?

B2B 90

B2B GTM Objectives and Key Results X-functional 90

SaaStr

AUGUST 7, 2020

359: The Secrets to Vertical Growth, What it Really Takes to Build a $1B SaaS Company with Matt Garratt, SVP, Managing Partner @ Salesforce Ventures, Trisha Price, Chief Product Officer @ nCino and David Schmaier, CEO & Founder @ Vlocity. Because if you look at these financial institutions, they have growth aspirations, right?

Price 59

Price Retail X-functional Healthcare 59

SaaStr

APRIL 23, 2019

Learn what he did differently the second time around and the specific decisions he made to drive growth among B2B companies with Brex. We’ll also talk about growth, and fundraising, and we’ll have some time left for Q and A, as well. Building the basic functionality. It was basically engineering and design.

Launch 62

Launch Pitch Niche Negotiate 62

Heinz Marketing

JULY 13, 2020

We’ll be back after paying some bills here, more with Joanne Black, talking about referral sales, referral strategy and we’re going to talk about how to get your customer success team engaged and how to make sure you’re doing cross functional work to improve referrals from your customer facing teams. Get it now at hub.6sense.com/prg.

Pipeline 85

Pipeline Referrals Cold Call Sales 85

Martech

NOVEMBER 15, 2023

Marketing was viewed as the “fluffy stuff,” particularly in engineering-driven corporations, mostly because it was difficult to quantify the impact marketing had on the business. To many non-marketing executives, marketing is perceived as more of a “nice to have” than a “must have” function. This is particularly true in B2B companies.

X-functional 96

X-functional Objectives and Key Results Technology Technology 96

SaaStr

JANUARY 10, 2020

Bob Moore: And I was t nerdy engineer in college, so getting the opportunity to have to pitch, it’s really a sales job at the end of the day. Bob Moore: But then when the growth stops and very often growth slowing or stopping is some combination of product market fit issues or execution issues.

X-functional 52

X-functional Start-ups Drivers/motivators Go To Market 52

SaaStr

MARCH 26, 2024

As a founder, you need to be more involved in functional areas like sales support and success. It’s tough for folks to staff these functions. Give everyone x amount of money to go find the best one. Growth capital won’t dry up because it has to go somewhere. Say growth slows, and you sell for $800M; that’s pretty amazing.

Price 94

Price X-functional Growth B2B 94