Search Engine Land

SEPTEMBER 29, 2023

Microsoft claims its attempts to sell Bing to Apple were blocked by Google. The tech giant’s CEO of Advertising and Web Services, Mikhail Parakhin, said he offered Apple more than 100% of the revenue or gross profit to make Bing its default search engine – but the proposal was rejected because of the company’s deal with Google.

Territory 134

Territory Negotiate Contract Engineering 134

Search Engine Land

NOVEMBER 3, 2023

Department of Justice has released several new trial exhibits – including internal Google presentations, documents and emails related to ranking. Mike Grehan has written and spoken extensively about this for 20 years – including his Search Engine Land article The origins of E-A-T: Page content, hyperlink analysis and usage data.

UX 144

UX Presentation CTR Engineering 144

Search Engine Land

SEPTEMBER 8, 2023

Domain Authority (DA) is a search engine ranking score developed by Moz that supposedly predicts how well a website will rank on search engine result pages (SERPs). During the presentation, Ryan Brock, Chief Solution Officer at DemandJump, presented their data on why Domain Authority is worthless. SUBSCRIBE See terms.

Engineering 142

Engineering Gaming Presentation Sports 142

Search Engine Land

DECEMBER 21, 2023

Invisible junk The “visible web” is the sliver of the web that search engines choose to index and show in search results. In a 2016 presentation says: “We do not understand documents. Google engineer Paul Haahr presented “ How Google Works: A Google Ranking Engineer’s Story ,” at SMX West in 2016.

Gaming 135

Gaming Engineering Presentation UX 135

SBI

SEPTEMBER 23, 2021

Remote Selling has become an important focus for every sales organization. Digital sales technologies, by default, are what enables remote selling. Q: What are your customers doing to adapt to - or leverage - the trend towards distributed sales teams and remote selling? Such organized content is also much easier to present.

Presentation 35

Presentation Sell Clients Meeting 35

Partners in Excellence

MARCH 21, 2024

In working with Jose, I’ve come to deeply appreciate how he thinks about driving growth and performance improvement in the teams he leads, and his general approach to selling. ” Why I’m So Interested In Selling I worked as a sales engineer and trainer for a technology company, where I was exposed to fascinating technology.

Sell 73

Sell Quota Technology Technology 73

Partners in Excellence

FEBRUARY 28, 2024

Introduction: Several weeks ago, I wrote, “ Sellers, Are You Really Interested In Selling? ” My good friend, Christian Mauer , challenged me, “Dave, why are you so interested in selling?” ” It was a great question and he caused me to reflect, I wrote, “ Why I Am Obsessed With Selling.

Customers 109

Customers Contract Consult Electrical Engineering 109

Partners in Excellence

NOVEMBER 28, 2023

They had a mandatory 16 page presentation they had to present to every prospect. Recently, thanks to Brent Adamson and Matt Heinz, this self oriented obsession came up again in the discussion. In that discussion, the unfortunate reality came up. The first 15 pages, were all about the technology company.

Manufacturing 114

Manufacturing Finance Presentation Technology 114

Search Engine Land

MAY 11, 2023

The art of attracting and selling to customers is undergoing rapid and unprecedented transformation. To stay relevant and competitive, brands must keep up with technological advances and ever-evolving consumer behavior. Click here to view more Search Engine Land webinars.

Customers 92

Customers Engineering Presentation Technology 92

Search Engine Land

MAY 3, 2023

The art of attracting and selling to customers is undergoing rapid and unprecedented transformation. To stay relevant and competitive, brands must keep up with technological advances and ever-evolving consumer behavior. Click here to view more Search Engine Land webinars.

Engineering 93

Engineering Presentation Technology Technology 93

Partners in Excellence

MARCH 22, 2024

” Sheevaun quickly corrected me, “Dave everyone sells, every day!” Why Do I love Selling? I don’t live to sell. While some people wake up in the morning and think “who am I going to sell to today?”, I wake up in the morning and say “Who am I going to help today?” Am I out of selling.

Sell 73

Sell Quota Up-sell Engineering 73

Veloxy

JUNE 23, 2021

What Positions Make Up an Inside Sales Team? This is often why many companies don’t end up with rockstars and new teams miss the mark. When we talk about outside sales, we’re referring to a team that goes out on sales calls to sell regionally and at conferences, events, and so on. What Positions Make up an Inside Sales Team?

Inside sales 232

Inside sales CRM Sales Pipeline 232

Partners in Excellence

JANUARY 24, 2024

Properly used, with the right prompt engineering, AI can help us better understand potential issues our customers face. The problem is connecting the right data, the right models and presenting it in an impactful way to address executive concerns at this moment. AI offers tremendous promise to help sellers become much more efficient.

Represent 116

Represent Presentation Up-sell Engineering 116

Sales Hacker

AUGUST 7, 2020

When it comes time to book a speaker for your next panel, presentation, or podcast there’s a lot to consider. Fortunately, more organizers than ever before are consciously seeking out female sales experts for panels, presentations, and podcasts. Social Centered Selling. Manager, Solution Engineering, Canada. Emma Galler.

Territory 121

Territory Presentation Strategic partnership Strategize 121

Martech

JANUARY 10, 2024

We spoke about his circuitous path to marketing through electrical engineering and the early days of ecommerce at GE Healthcare, where he worked for many years, reporting to both the CMO and CIO. Presenting at conferences is very different from a writing forum. A: Sign me up any day, I’d rather be on stage presenting!

Electrical Engineering 104

Electrical Engineering Healthcare Electricity Technology 104

Search Engine Land

SEPTEMBER 22, 2023

” Fast-forward to the 2023 federal antitrust trial, Dischler completely backtracked and told Judge Amit Mehta that the search engine “frequently” changes the auctions it uses to sell search ads without telling advertisers, increasing the cost of ads and reserve pricing by as much as 10%. Why we care.

Price 113

Price Engineering Quota User Experience 113

Partners in Excellence

MARCH 4, 2024

Since then, we have constant conversations–and a few debates—about selling. Why am I so interested in selling? by: G Page Singletary Dave Brock understands ‘selling’ at a level few ever will. by: G Page Singletary Dave Brock understands ‘selling’ at a level few ever will.

Sell 73

Sell Mechanical Engineering Up-sell Technology 73

Martech

APRIL 10, 2024

It’s a scene from a bygone era when companies could woo clients with flashy presentations and empty promises. Forget the bells and whistles, the jargon-filled presentations and promises of a one-size-fits-all solution. Innovation without usability is like a Ferrari without an engine — looks impressive but is ultimately useless.

Pitch 107

Pitch Product Electricity Healthcare 107

Sales Gravy

JUNE 22, 2023

Yarbrough shares his experience selling fleet management software to a tough, blue-collar demographic, and the challenges of hiring for industry experience versus coaching new hires with the right mindset. Jeb and Will also dive into the importance of having organic conversations versus over-engineering the sales process.

Sports 97

Sports Trust Up-sell Follow-up 97

Salesforce

NOVEMBER 7, 2023

I didn’t mean to, but nature is bound to take over when you’re sitting through the sixth presentation in a row. Team selling is more important than ever, and sales kickoffs help us sell faster and smarter when we learn more about each other’s working styles. Collaboration.

Cross-sell 64

Cross-sell Presentation Sales Up-sell 64

Veloxy

FEBRUARY 15, 2024

Whether you’re a rookie learning the ropes or a vet hunting innovative tactics, our curated guide to essential sales podcasts is your ticket to leveling up your sales game. Expect actionable insights, cutting-edge strategies, and insider knowledge to keep you engaged and selling smarter—all without the fluff.

Gaming 233

Gaming Sell GTM Technique 233

ClickFunnels

AUGUST 18, 2021

More importantly, how can you — the entrepreneur, marketer, or business owner — use those tactics to spread your message, sell more products, and grow your business? And so the business can now follow up, build a relationship, and make future offers. What’s the difference between lead generation and brand awareness? Lead Magnets.

Lead generation 245

Lead generation Contact Niche Gaming 245

Salesforce

MAY 24, 2023

Generative artificial intelligence (GAI) tools have made it very easy to write and polish emails or presentations, summarize reports, write code, create social media campaigns, and accelerate customer service interactions. Follow up after the initial response to go deeper and get even more explicit responses.

Intrinsic 98

Intrinsic CRM Engineering Campaign 98

Search Engine Land

FEBRUARY 8, 2024

In this article, we’re going to clear it all up. We can also enter a keyword in a search engine or open an app like YouTube or TikTok. So, showing up organically where your prospects conduct their research can increase the likelihood that you are searched for, recognized, and remembered when buying. Let’s dive in.

Service 125

Service Engineering Growth Trust 125

Martech

APRIL 15, 2024

And who knows where OpenAI’s Voice Engine will eventually take us? It was a much-needed reminder that we were on vacation and to take time to reset, be present and enjoy our time together. He also asked, with genuine sincerity, if there was anything he could do to make our stay more enjoyable, which we would later take him up on.

Customers 122

Customers Hospitality Technology Technology 122

Search Engine Land

MARCH 6, 2024

Fellow Search Engine Land contributor and paid search expert Menachem Ani posted a poll on X on how the paid search community feels about the change in the past few years, and the overwhelming response is to “embrace the future.” Most paid search professionals support this approach, as indicated by the earlier poll presented in this post.

A/B testing 121

A/B testing Campaign Networking Engineering 121

APACSMA

DECEMBER 14, 2023

Instead of giving up after an initial failure to close a deal, consistent follow-ups and providing ongoing value can eventually lead to success. Learn how to sell effectively in a remote or virtual environment. Persistence in the Marathon: Sales is a marathon, not a sprint. Persistence is key.

Cross-sell 52

Cross-sell Inside sales Account management Strategize 52

Partners in Excellence

AUGUST 15, 2022

A reader wrote me, “Dave do you think sales enablement professionals need selling experience?” If we are so prepared to ignore those who don’t back up their roles with deep experience in selling, then we must challenge ourselves with another question. How would customers respond to the same question?

Sell 97

Sell Manufacturing Finance Trust 97

Search Engine Land

SEPTEMBER 18, 2023

Users who input these detailed queries into search engines are typically further down the conversion funnel and more likely primed for purchase. They present an excellent opportunity, especially if you’re running a smaller business, to climb higher up the SERPs ladder without wresting bigger competitors off each rung.

Niche 138

Niche Objectives and Key Results Gaming Territory 138

Search Engine Land

MARCH 6, 2024

Profile optimization Keywords go a long way in search and that’s not just for search engines. People use keywords to search on social media just like they do on search engines. Social networks have their content indexed in search engines, too. Yet, properly optimizing a profile goes beyond just keywords.

Objectives and Key Results 115

Objectives and Key Results Cold Call Cross-sell Engineering 115

Partners in Excellence

DECEMBER 20, 2020

Amy Volas wrote, “Is Sales Over-segmented,” Bob Apollo wrote, “Has role specialisation in B2B selling gone too far?” Much of their discussion has to do with the current mechanization of selling that’s become popular in the SDR/AE approach to selling. Likewise, selling is more complex.

Assembly Line 141

Assembly Line Manufacturing Sales Up-sell 141

Veloxy

AUGUST 31, 2023

Know your product Whereas inside sales reps need to speak intelligently about their products, outside sales reps also need to know how best to use their products, their industrial applications, and in some cases the products’ intricate engineering. Maybe you’re selling the right products to the wrong audience in the wrong market.

Outside Sales 130

Outside Sales Pipeline Inside sales Cross-sell 130

Veloxy

OCTOBER 26, 2023

The Role of a Medical Device Sales Rep Medical device sales representatives play a critical role in the healthcare industry, selling and promoting medical devices to healthcare professionals. Aligning your personal and professional interests with the medical devices you sell can help you excel in your role.

Healthcare 130

Healthcare Hospitality Networking Negotiate 130

Search Engine Land

JANUARY 4, 2023

2022: The WordPress IndexNow plugin enabled automated submission of URLs from WordPress sites to multiple search engines without the need to register and verify your site with them. Best Buy to sell search ads under its own in-house media company. GM Turning Its Cars Into Rolling (Local) Search Engines. What a crazy idea.

E-commerce 105

E-commerce Government Referrals Engineering 105

Search Engine Land

MAY 17, 2023

Google is a semantic search engine. Nike sells shoes. Their website exists to sell running shoes. How do you figure out the primary entity associated with selling running shoes? It’s up to the SEO to figure out the best choices because the entire optimization process is contingent upon: The search intent.

Sports 102

Sports Objectives and Key Results GTM Angle 102

Partners in Excellence

MAY 2, 2023

I’d had a few selling experiences as a kid. In Boy Scouts, there was always an event of some sort that we had to sell tickets for. My Mom usually bought the allocation I was assigned to sell. And the selling I did do was mostly answering questions about the products on display. But none in selling.

Sell 102

Sell Retail Consult Strategic planning 102

Search Engine Land

NOVEMBER 14, 2022

To sum it up, content marketing is important because it’s a cost-effective, sustainable marketing method that nurtures your audience, answers their questions, and builds their trust – all of which helps your business generate better leads, more conversions, and more sales. If, one day, a social media company goes up in smoke, boom!

CTR 96

CTR Real Estate Engineering Trust 96