Sales Hacker

JULY 1, 2025

They work with startups and scaling businesses to help take HR off your plate, so you can stay focused on building product, growing revenue, and hiring great people – the go-to-market engine. And when you were at ramp, you actually built out the growth function there and. at an earlier stage, you just have to take big swings.

GTM 80

GTM Growth Sell X-functional 80

Sales Hacker

MARCH 4, 2025

Was there any time, whether it was Asana or Calendly where, you know, you had some of this sort of like enterprise demand, they wanted teams, they wanted this functionality, but the PLG is still working so well that you’re like, Oh, maybe we don’t want to, um, divert too many resources. And so, uh, and function basically function.

GTM 77

GTM X-functional Start-ups Campaign 77

Sales Hacker

MARCH 25, 2025

And it’s usually like a very detailed sort of Google doc, here’s the login for X. Product or service and we’ll, we’ll stop going to the web as much as we do today because. And so if you need 3000 people to perform a function today, maybe in the future, it’s a thousand or 500. Typical SaaS model.

GTM 69

GTM X-functional Start-ups Relationship building 69

Sales Hacker

JANUARY 7, 2025

Well, what I wanted to dive into, because it’s a personal passion of mine, I’ve been in kind of a partnerships function for a while, at least while I was an operator at Outreach. They need to be able to, I would say, build services on top of the software. Fred Viet: That’s good. Scott Barker: Awesome.

GTM 117

GTM Sell Customers Cold Call 117

Sales Hacker

JUNE 24, 2025

Kevin Walker (Centari) – Founder & CEO of Centari, a legal tech platform providing deal intelligence to large law firms and, soon, financial services. Gaiia is an end-to-end ERP, billing, and CRM platform for independent internet service providers (ISPs), tackling a niche but high-value market with massive infrastructure needs.

GTM 70

GTM Legal Contract Go To Market 70

Sales Hacker

JUNE 17, 2025

At Procore, he led all customer-facing functions—Sales, Marketing, CS, RevOps, and BD. His time there included serving as Chief Revenue Officer leaving all customer facing functions, sales, marketing, CS Rev, ops BD and procore.org. You hear Dennis’s name, time and time again. Sophie Buonassisi: Hmm.

GTM 88

GTM Customers Construction X-functional 88

Martech

JUNE 13, 2025

But in reality, search engines and generative search are experiential competitors, not direct ones. An SEO mindset sounds like: “If we target keywords X with content Y and build Z backlinks, we should rank on page one and drive conversions.” Many people treat traditional search and LLMs as a binary choice — one or the other.

X-functional 78

X-functional Conversion Engineering Technology 78

Salesforce

OCTOBER 29, 2024

Last year, we got an unexpected phone call telling us that our 20-year-old customer service management (CSM) system for our technical support organization would be deprecated. We already had Sales Cloud as our customer relationship management ( CRM ) software, and ServiceNow as our IT service management (ITSM) solution.

Service 69

Service Customers X-functional Pharmaceutical 69

SaaStr

JUNE 12, 2025

ChatGPT as the Universal Control Plane: Why Every B2B App is About to Become a Backend Service I haven’t logged into our CRM in 15+ years. Or less technically, that’s ChatGPT beginning to become the front end for all B2B services. Not my thing. Never will be. Folks can just send me updates, such as they are.

B2B 76

B2B Service UX CRM 76

Sales Hacker

FEBRUARY 4, 2025

18:13 The role of cross-functional communication. 18:13 The role of cross-functional communication. I say it’s customer service. You are the customer service representative for our CRO, our CTO. Immediately, my customer service come back two, three days later and say, Hey, remember that thing you said?

GTM 88

GTM Finance Cross-sell X-functional 88

Sales Hacker

JULY 8, 2025

Learn more at: [link] Where to find GTMnow (GTMfund’s media brand): Website: [link] LinkedIn: [link] Twitter/X: [link] YouTube: /@gtm_now The GTM Podcast (on all major directories): [link] GTM 154 Episode Transcript 02:09 Now onto the episode. Frankly, that should just be core functionality of Salesforce.

GTM 82

GTM Sales CRM Start-ups 82

Sales Hacker

JUNE 3, 2025

And Lycos, which was one of the first search engines had, was located outside the Boston area. I set up an international centralized sales team in Barcelona for, for Yahoo’s advertising services. And so how I built a team to service all of that was very different from any other market. You know, Meta in Europe?

GTM 92

GTM Territory Gaming Sales 92

Sales Hacker

APRIL 1, 2025

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Hayden Stafford is the President and Chief Revenue Officer (CRO) at Seismic, where he oversees the global go-to-market (GTM) organization, including pre-sales, sales, customer success, services, partners, and more. The other thing is just.

GTM 63

GTM Up-sell Start-ups Gaming 63

Hubspot

FEBRUARY 26, 2025

Benefits of Revenue Forecasting As a primary function of financial planning, revenue forecasting helps companies set budgets, create P&L statements, and determine pricing. Revenue forecasting also contributes to other key business functions, including: Sales. Ultimately, it keeps us all aligned on our goals.

X-functional 59

X-functional Finance Growth Price 59

SaaStr

APRIL 8, 2025

Previously a Director of Engineering at Facebook and VP of Engineering at VMware, she brings deep technical expertise to evaluating early-stage AI companies. Where the Real Opportunity Lives The biggest opportunities right now are in what I call “AI applications as a service” (AIaaS).

X-functional 78

X-functional Healthcare Government Networking 78

Hubspot

FEBRUARY 12, 2025

At the time, I was part of a software services company. So, we decided to create a tool that could scan individuals Twitter (now X) profiles and generate content tailored to the individual. When we launched, we simply shared the link on X, hoping a few dozen users might try it out. The data often involves millions of tokens.

Minimum Viable Product 36

Minimum Viable Product X-functional Healthcare Territory 36

Sales Hacker

MAY 27, 2025

With over two decades at the forefront of techs biggest transformationsfrom on-prem to cloud to AISean offers a rare, long-term view on how to build companies and go-to-market engines in the face of massive disruption. Navigating payroll, benefits, and compliance shouldnt slow you down. A buyer has more power than they’ve ever had.

GTM 66

GTM X-functional Start-ups Go To Market 66

SaaStr

JUNE 23, 2025

months is reshaping how software gets built TL;DR: The New Dev Platform Reality In June 2025, Replit CEO Amjad Masad dropped a bombshell on X: his company had crossed $100M ARR, up from just $10M at the end of 2024. That’s 10x growth in less than 18 months—making Replit one of the fastest B2B scale stories in recent history.

X-functional 85

X-functional Price Growth B2B 85

Sales Hacker

APRIL 22, 2025

She has also led high-performing teams at Armada, Engine, Outreach, and ThousandEyes. She has also led high performing teams at Armada, Hotel Engine, Outreach, and Thousand Eyes. Then being able to see the vision of like, oh my gosh, I didn’t even think I could use AI to do X, Y, Z. Like email for us is like so intrinsic.

GTM 97

GTM Campaign Pipeline Launch 97

Sales Hacker

APRIL 15, 2025

You need to understand who your audience is and what value the company, the product, and the service provide. But to do that, you need to understand who your audience is and what value the company, the product, and the service provide. Everything else is secondary, and I’m putting marketing in that secondary bowl.

GTM 63

GTM B2B Follow-up Campaign 63

The 5% Institute

DECEMBER 17, 2019

Engineer to sales; no matter what new role you may be taking up in the sales world, this can be a bit of a career change. However, if you put in the hard work that got you to become an Engineer in the first place, continue learning with an open mind, and execute what you learn – you can potentially have an excellent career in sales.

Engineering 98

Engineering Commission X-functional Objectives and Key Results 98

Sales Hacker

AUGUST 7, 2024

Should your sales engineers also implement the software? to be the sales engineer during the sales process and then stayed on with customer post sale to manage the implementation process. CDPs can be technically complex pieces of software, with deep and lengthy sales cycles and cross functional implementations.

Go To Market 122

Go To Market X-functional Engineering Cross-sell 122

Martech

MARCH 5, 2024

Meta spokesman Andy Stone posted on X/Twitter: “We’re aware people are having trouble accessing our services. Earlier today, a technical issue caused people to have difficulty accessing some of our services. Our engineering teams are aware and are actively looking to resolve the issue as quickly as possible.”

X-functional 114

X-functional Engineering Service Process 114

Search Engine Land

AUGUST 16, 2023

X (Twitter) has paywalled XPro (TweetDeck) for both brand and personal accounts. I get that X is trying to increase its revenue, but putting a historically free tool that really enhanced the Twitter user experience behind a paid subscription is disappointing.” Yet now they are going to make it a paid service? Why we care.

X-functional 85

X-functional User Experience Engineering Service 85

Search Engine Land

OCTOBER 4, 2023

A single announcement from Google Ads or Microsoft Ads can cause drastic changes in the way advertisers promote their products and services. Changes can be subtle, like moving functions around in the online user interface. Search Engine Land prides itself on sharing the news as it breaks. Let’s start with the major PPC engines.

X-functional 96

X-functional Retail Engineering Follow-up 96

Salesforce

JANUARY 22, 2024

It will affect vocations such as customer operations, marketing and sales, software engineering, and research and development. For example, high-paying roles like prompt engineer — essentially, a master of the art of crafting prompts for GPT interfaces — and AI product manager are currently trending on popular job search sites.

Healthcare 122

Healthcare X-functional Engineering Technology 122

Search Engine Land

DECEMBER 28, 2023

Google antitrust trial Google spent 10 weeks on trial for allegedly using underhand tactics to ensure it stays the world’s leading search engine. In September, the search engine was taken to court by the U.S. That’s just not what we do.” In the UK, publishers sued Google for $4.2 billion in lost ad revenue.

Retail 116

Retail X-functional Launch Non-Profits 116

Hubspot

APRIL 2, 2018

I’ve CC’d our lead engineer to speak to your concerns.”. We’d already agreed on X price. If we can come down to X price, would you sign today?”. How's your experience with our product/service been so far?". You might be interested in our newest Feature X. ". I’ve CC’d our lead engineer to speak to your concerns.”.

Prospecting 101

Prospecting X-functional Contract Cross-sell 101

SaaStr

DECEMBER 8, 2023

At SaaStr Annual , he was joined by Jordan Tigani, Founder and CEO of Mother Duck Maggie Hott, GTM at OpenAI , and Sharon Zhou, Co-Founder and CEO of Lamini to discuss the new architecture for building Software-as-a-Service applications with data and machine learning at their core. You can no longer ask a million discovery questions.

GTM 123

GTM SQL X-functional Engineering 123

Martech

OCTOBER 20, 2022

The explosive growth happening within marketing operations can be attributed to the fact that, as a function, it is what “keeps the trains running” for marketing technology teams, according to Brinker. With this in mind, he arranged the four marketing technologist roles along an X and Y axis.

X-functional 103

X-functional Objectives and Key Results Technology Technology 103

SaaStr

FEBRUARY 11, 2021

Getting feature gaps filled with Product and Engineering. And you want to get to $2m in ARR in the next X months. Do you work with sales engineers and sales support? no guaranteed bonus for X months until you scale). Top-line revenue, inclusive of churn, inclusive of upsells and self-service, net of everything.

X-functional 145

X-functional Quota Sales Up-sell 145

Search Engine Land

OCTOBER 2, 2023

Keyboard navigation Keyboard navigation aims to ensure all page functionality is accessible via the keyboard. If a website is not fully crawlable, these tools and services might not function properly, making it difficult for individuals with impairments to utilize a website.

X-functional 128

X-functional Engineering Angle User Experience 128

ConversionXL

JUNE 30, 2019

Competitor X is doing Y. We should do that, too,” or “X is the market leader, and they have Y, so we need Y.” Run a functional investigation. Ask them to use the words they would naturally use when looking for a product or service you offer. What products or services are offered and for whom? Set your goals.

UX 126

UX X-functional A/B testing User Experience 126

Search Engine Land

OCTOBER 10, 2023

The discipline of findability is centered around connecting the appropriate consumer with the suitable product or service, at the right moment and in the correct location – whether physical or digital. that have gradually contributed to addressing diverse needs: Search engines : “I want to know” searches. GDP trajectory.

Objectives and Key Results 101

Objectives and Key Results X-functional Intrinsic Construction 101

Pointclear

JANUARY 26, 2012

Business mailers generally prefer enveloped mail for cold prospecting, whether it is inside a #10 business size envelope or 6 x 9 inch or larger package. Better yet, but more expensive, is dimensional mail, delivered by an express mail service.

Prospecting 93

Prospecting X-functional Lead generation Niche 93

Hubspot

JUNE 13, 2018

Explicit needs are specific features or functions. Do you have a strategy in place for X? Who’s responsible for X? What happens if you’re not successful with X? Has a problem with X ever negatively impacted your KPIs? Would X make it simpler to achieve [positive event]? How do you do X? The results?

Sell 101

Sell X-functional Objectives and Key Results Up-sell 101

Heinz Marketing

NOVEMBER 16, 2021

You might look at the platforms below and be thinking “there’s some missing” or “why isn’t X included?”, Features/functionality: Enable data agility and extract more value from your data with Domo’s flexible, scalable architecture. ”, because I had the same thought. Google Data Studio.

B2B 122

B2B X-functional SQL UX 122