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How Sony Interactive Entertainment built a winning marketing data strategy

Martech

Loretta Shen, Director of Product Marketing at Salesforce, introduced Kana Roberts, Senior Manager of MarTech Measurement and Analytics at Sony Interactive Entertainment, at our recent MarTech conference. “At Sony Interactive Entertainment we were obviously working very diligently for the highly anticipated PS5 launch.”

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Drive growth with account-based marketing

Martech

E-commerce has been on the rise for years but has had explosive growth during the pandemic. What was already a high-growth industry has catapulted into hyper-speed as the world adapted to changing regulations, societal norms and customer needs. We will continue to see large upticks in e-commerce growth worldwide in two to three years.

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IAB Podcast Upfront highlights rebounding audiences and increased innovation

Martech

podcast revenue is expected to grow 12% to reach $2 billion — up from 5% growth last year — according to a new IAB/PwC study. The growth is fueled by engaging content and the ability to measure its impact. Podcast Advertising Revenue Study: 2023 Revenue & 2024-2026 Growth Projects.” Media has a trust problem.

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How Jagran New Media doubled video ad revenue with a managed AdOps service

Martech

Jagran runs and manages premium sites for news and current events, entertainment and education. Onboarding and support from a trusted partner. Expanding video content and scaling growth. The post How Jagran New Media doubled video ad revenue with a managed AdOps service appeared first on MarTech. A lack of transparency.

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Beyond Acquisition: 7 Ways B2B Marketers Can Lift Customer Retention and Lifetime Value

Heinz Marketing

Why Customer Retention Matters Customer retention isn’t just a feel-good metric; it’s the lifeblood of sustainable growth. Marketers can help develop a comprehensive onboarding program that provides clear instructions and ongoing support to ensure customers derive maximum value from your product or service.

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Top 5 social media platforms you should focus on

Search Engine Land

For the savvy marketer, that number represents a market they can tap into to drive business growth. If you’ve been wondering, I want to share the top five social media platforms you should focus on for business growth. You can also use Facebook groups to build a community around your brand and its products/services.

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Marketing and Growth Lessons for Uncertain Times

ConversionXL

An article on growth and marketing in the middle of a crisis—the current one or any other—can seem tone deaf. And getting it right during the lean years, Bain reports , has a massive impact on companies’ growth rate after things improve: ( Image source ). Tim Stewart, trsdigital. But nothing gets better if we stand still.

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