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How Sony Interactive Entertainment built a winning marketing data strategy

Martech

Loretta Shen, Director of Product Marketing at Salesforce, introduced Kana Roberts, Senior Manager of MarTech Measurement and Analytics at Sony Interactive Entertainment, at our recent MarTech conference. “At Sony Interactive Entertainment we were obviously working very diligently for the highly anticipated PS5 launch.”

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How To Build Product Messaging and Positioning That Stand Out

Salesforce

It’s a familiar scenario: You know you have a product that adds value, but it’s a crowded market and your competitors have great products as well. The answer: strong product messaging and positioning. . Positioning is the internal framework your team uses to pinpoint what makes your product special. . Sound good?

Product 98
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The 7 Step Process for Extremely Productive Sales Conversations

Hubspot

You need to be able to successfully initiate and conduct productive sales conversations if you really want to thrive in a sales role. You need to have some degree of familiarity with your prospect before launching into a sales conversation. Discuss the value of your product — not its features.

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Programmatic’s ad targeting and optimization comes to digital out-of-home

Martech

Beeyond Media, a programmatic digital out-of-home (pDOOH) demand-side platform (DSP), has launched a new segmentation tool, Beeyond TrueReach. Dig deeper: Bermuda Tourism launches 3D digital out-of-home campaign in New York Reducing waste. It also provides up-to-date performance data in order to optimize campaigns on-the-fly.

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Do AR Product Previews Actually Lead to Purchases [New Research]

Hubspot

According to a recent Retail Dive survey, 55% of consumers still prefer to shop in stores because they like to see or test out products before they buy them. But, if consumers could see or try products virtually from home, would they still need to go to the store before making a purchase? Skeptics might say no. Data Source: Lucid.

Product 101
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Elevate customer loyalty in the hospitality sector through tailored experiences by Comarch

Search Engine Land

It empowers businesses to customize experiences and services based on individual customer needs and preferences, ultimately leading to heightened satisfaction and loyalty. Product or service ratings: Beyond traditional reviews, tracking activity is crucial for personalization efforts.

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Lyft introduces in-app ads as part of an expanded rider experience

Martech

The rideshare service partnered with ecommerce technology company Rokt, which uses machine learning intelligence and its network of advertisers to deliver the right ads to the right Lyft customers in-app. He added, “At launch, a rider will only see one poster ad during each ride. Rokt’s use cases began with ticket-buying services.