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Retail media networks evolve with new in-store measurement standards and omnichannel strategies

Martech

Retail media networks (RMNs) are getting new in-store definitions and standards to help reach customers where they are, and where they shop. Dig deeper: How in-store technology will bolster retail media networks Why we care. Without common standards, each network remains its own walled garden. Photo: Chris Wood. Processing.

Retail 117
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6 things to look for in a B2B influencer

Martech

As Yolanda Zaw of LinkedIn writes , B2B influencers are “not here to entertain with viral dance routines or trendy challenges. Network of connections (52%). What’s important is partnering with an influencer who successfully reaches the much more niche audience a B2B brand is hoping to engage and convert.

B2B 120
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B2B Social Media Marketing: How To Build a Strategy That Works

Salesforce

They’re checking LinkedIn, but also scrolling through Facebook, Instagram, and TikTok for entertainment. Your target audience scrolls through social media just like the rest of us, looking to be entertained. As more people take action on your posts, it’ll be seen by more people in their networks (especially on LinkedIn).

B2B 109
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Digital marketing primer: Understanding strategies and measuring success

Search Engine Land

Video content : Producing videos to educate, entertain or inform your audience. Display ads: Banner ads on websites within the Google Display Network or other networks. Affiliate networks: Platforms that connect brands with potential affiliates. What does content marketing include? Google Ads). See terms.

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New brands burst into celebrity influencer space

Martech

Almost a third of brands signing deals with influencers over the last 12 months had no such deals in 2023 or 2022 according to tracking by sports and entertainment intelligence platform SponsorUnited.

Sports 70
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5 Ways To Generate More Leads For Lawyers [A Guide]

ClickFunnels

Also, remember that LinkedIn is a professional social network, not a personal one, so keep your personal drama, controversial opinions, politics, etc. Another way to go about it is focusing on entertainment content by making “a lawyer reacts to” type of videos about current events, the latest celebrity dramas, etc.

Referrals 237
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The Best 2017 Networking Events for Marketers

Hubspot

At some point in one's life and career, it seems that networking events have earned a bit of a shabby image. They're wildly entertaining. 15 Networking Events for Marketers in 2017. Attend this event if you: Really don't like networking events, as this one pushes every boundary it can. And where's the appeal of that?