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How AI-generated images could redefine product placement

Martech

Product placement Product placement isn’t a new marketing strategy. Companies have been paying for characters to use their products since radio was the entertainment source. I’m not sure if product placement in AI-generated images is a fantasy or a nightmare, but it is an opportunity.

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How marketers are leveraging Olympics’ focus on women’s sports to drive engagement

Martech

The visibility is increasing,” said Tania Salarvand, EVP of hospitality and entertainment for digital innovation company Globant. Local brands for this year’s Paris games are only 37% of sponsorships, according to sports and entertainment intelligence company SponsorUnited. In the U.S., What does this mean for marketers?

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Interactive emails give your sales funnel a competitive edge

Martech

In a sea of special offers and near-identical services, something happier, zanier and unexpected makes your brand stand out. From spin-the-wheel discounts to mix-and-match product features, there’s so much you can achieve with the latest tech and a more playful approach. Ask your subscribers to: Help name the new product.

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Digital marketing primer: Understanding strategies and measuring success

Search Engine Land

Digital marketing is a broad term that encompasses many services. Social media platforms are then explored for additional information about the company, products, services and reviews. Therefore, a holistic approach and optimal budget allocation for each service will result in a better overall ROI. Processing. See terms.

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B2B Social Media Marketing: How To Build a Strategy That Works

Salesforce

They’re checking LinkedIn, but also scrolling through Facebook, Instagram, and TikTok for entertainment. You have to provide content that’s informative and educational and positions your product appropriately for the right buyers, but they are still people scrolling through the feed. This doesn’t always have to be about your products.

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Content marketing and SEO: Creating an integrated SEO plan

Search Engine Land

Defining marketing’s present and future Typically, content created and promoted will help the reader in some way and, in some instances, it will be purely for entertainment. Red Bull does a great job with entertaining content marketing by aligning themselves with lots of high-octane sports. Services you provide.

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How to develop a paid search strategy

Search Engine Land

Think of high-conversion keywords and dynamic product ads that directly showcase your offerings and promotions in the search results. Focus on high-intent keywords and use clear, action-oriented messaging highlighting product benefits and competitive pricing. You’re not just selling a product; you’re solving a problem.