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Digital marketing primer: Understanding strategies and measuring success

Search Engine Land

Video content : Producing videos to educate, entertain or inform your audience. User experience (UX) design: Enhancing the usability of your website to improve user experience. Improved user experience: Enhanced website usability and user satisfaction. What does content marketing include?

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7 Inspiring Examples of Omni-Channel User Experiences

Hubspot

Instead of thinking of a desktop experience, a mobile experience, a tablet experience, and a Apple Watch experience, we'll need to pursue one, holistic approach -- an omni-channel experience. What Is an Omni-Channel User Experience? 7 Companies With Inspiring Omni-Channel Experiences.

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From Data to Delight: Why Hyper-Personalization Is the Future of Business

Salesforce

This level of customization creates a better user experience, drives business growth, and gives companies a clear competitive advantage in todays fast-moving market. Lets explore how hyper-personalization works, why its a must-have for your business, and practical steps to integrate it into your strategy.

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4 Reasons Why Your Gaming Website Isn’t Generating any Revenue

Sales Pop!

A gaming website is a great online business to run, as people will always be on the lookout for interactive entertainment. You have bad UX User experience is essential for a good gaming experience. When gaming websites first came out, they didn’t pay any attention to the user experience.

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The latest AI-powered martech news and releases

Martech

It uses session details from the website to create new content according to predefined criteria and user instructions, to increase engagement and improve user experience. This AI-powered system supports interactive graphics for sports, news, and entertainment storytelling.

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Sheena’s App of the Week: BambooHR

Heinz Marketing

Check out this short, entertaining video overview to get the gist better than I could relay. I’ve found the user experience and navigation to be intuitive and easy– and most importantly have been very impressed with the customer support– and the latter is so important in my book !

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IAB releases proposed standards for in-game ads

Martech

“Gaming represents a huge opportunity for marketers,” said Zoe Soon, VP, IAB Experience Center, in a release. With 227 million gamers in the US, and over three billion globally by the end of this year, it’s a major entertainment channel, especially for Gen Z, the next generation of household decision-makers and spenders.”

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