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The truth about martech in 2025 and how to make it work for you

Martech

Meanwhile, sales keeps asking why leads aren’t converting and finance wants to know why the ROI on that expensive platform isn’t materializing. Real revenue impact starts with customer acquisition costs. Start with one high-impact workflow like reducing churn in your most valuable segment. Prove it works.

Finance 117
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How to unlock the power of personalization through edge computing

Martech

This is especially important in retail, healthcare and finance industries, where protecting customer information is essential. By using what you already have, focusing on high-impact use cases and working collaboratively with IT, you can start realizing the benefits of edge computing without the need for a major overhaul.

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How to maximize event ROI using smart budgeting

Martech

Focus on high-impact areas: Discounted food and beverage rates, complimentary airport transfers, entertainment choices and internet bandwidth deals. “For user conferences, typically, the client includes their finance team on calls,” Hentz said. Contract negotiations present significant opportunities for cost savings.

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Google SGE impact by industry and emerging features

Search Engine Land

Google’s Search Generative Experience (SGE) is having an “extreme” impact on healthcare queries and a high impact on ecommerce, B2B tech, insurance and education. Meanwhile, if you look at another YMYL area, finance, SGE only impacts 17% of queries. Industry breakdown.

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What Is Partner Enablement and How to Create a Successful Strategy

Highspot

This results in higher sales growth and improved customer satisfaction Broaden market reach: Partners can often access niche markets through avenues that were previously unavailable to you, like healthcare or finance. Check out The Ultimate Guide to Sales Training for a deeper dive into building a high-impact training program.

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How to turn the great buyer resignation into B2B career opportunities

Martech

Based on the Great Buyer Resignation reality and market shifts, here are a few high-impact career opportunities for talented pros who want to up-level their professional world while positively impacting their company’s growth. For perspective, this is the buyer-driven outgrowth of what was integrated marketing.

B2B 122
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The 14 best HubSpot updates from May 2025

Martech

How it helps you Video is a high-impact format, but it’s often resource-heavy. It’s especially useful for finance and operations teams managing multiple reps or departments inside the same portal. This update helps you move faster without sacrificing quality. Marketing teams can now: Repurpose webinars into social clips.

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